Lexus has announced its 2024 global sales results as described below.
The global sales results for the period from January to December 2024 reached a record high of 851,214 units (a 103.3% increase compared to the previous year). This growth was attributed to strong demand, particularly in North America and Europe, along with the recovery of stable parts supply contributing to increased global sales. In terms of models, the new LBX and LM models have been well received, in addition to the strong sales of the core RX and NX models. Battery EV (BEV) models, such as the “RZ” and “UX300e,” also achieved strong sales with a year-over-year growth of 119%, contributing to the electrified vehicle* ratio reaching a record-high 52% of total Lexus sales.
Sales results by major region for January-December 2024 are as follows.
Sales Results by Major Region
| Region | Unit Sales | Compared to Previous Year | Previous Year Results | |
|---|---|---|---|---|
| North America | 379,589 units | 106.7% | 355,606 units | |
| Asia | 237,335 units | 100.3% | 236,587 units | |
| China | 181,906 units | 100.3% | 181,411 units | |
| East Asia | 42,872 units | 97.6% | 43,930 units | |
| Japan | 86,070 units | 90.9% | 94,647 units | |
| Europe | 82,571 units | 119.3% | 69,202 units | |
| Middle East | 45,013 units | 96.9% | 46,472 units | |
| * | Electrified vehicles include all HEV, PHEV, and BEV models |
|---|
Lexus International President Takashi Watanabe
We would like to express our most sincere gratitude to each and every customer around the world for their continued support of Lexus vehicles. In 2024, Lexus launched the all-new LBX and GX, offering a new value experience that has been highly praised by many customers. Additionally, the newly established Toyota Technical Center Shimoyama (TTC-S) has begun full-scale operations, enabling Lexus to launch a new development framework as a company.
In 2025, we are set to debut new models and showcase innovative concepts. We remain committed to reshaping the future of mobility through innovative engineering and enhancing lifestyles with customer-focused services. Our goal is to continue providing the distinctive value that defines the Lexus experience.
