- The new partnership celebrates the encounter between two icons brought together by their values of excellence, passion and the Italian spirit, the hallmarks of those who always have the audacity to excel.
- With her tenacity and energy, the young Tuscan tennis player authentically expresses the noble values of Italian sportiness and simultaneously brings the brand even closer to the new generations.
- In 2024, Jasmine won the WTA 1000 title in Dubai, reached prestigious finals at Roland-Garros and Wimbledon, and led Italy to win the gold medal in the doubles tournament at Paris 2024, as well as in the Billie Jean King Cup.
- Alfa Romeo continues to support Italian sporting talent, reinforcing its commitment as a partner of athletes who share a passion for challenge, innovation, and Italian style.
Alfa Romeo has announced that Jasmine Paolini, one of the brightest stars in international tennis, is the new Brand Ambassador for the Italian global brand, which boasts over 115 years of legendary history including iconic models, commercial successes, technological innovations, and memorable victories in motorsport. With an ever-growing prize haul and a disarming smile, the young Tuscan tennis player embodies Alfa Romeo’s values – elegance, performance and innovation – and epitomizes Italian excellence in terms of tenacity, ability, and the right amount of joy that makes life easier and more fun to experience.
As Brand Ambassador, Jasmine Paolini will be featuring in various Alfa Romeo communication initiatives in the coming months, representing the brand at events in Italy and abroad and consolidating its image as a symbol of Italian style and exhilarating performance on the global scene. Plus, like every Biscione-brand model is designed to excel in any setting, Jasmine faces every challenge with an unmistakable style, enabling her to overcome any obstacle. Not to mention that both Italian icons are capable of arousing unique, visceral emotions in audiences all over the world.
“We are thrilled to welcome Jasmine to the Alfa Romeo family,” stated Cristiano Fiorio Head of Global Marketing and Communications. “Her energy and passion for tennis, combined with her determination to achieve new goals, represent the perfect combination of excellence, the same one we have cultivated at Alfa Romeo for over a century. We are confident that this collaboration will inspire a new generation of enthusiasts for both the sporting and automotive worlds, which have always been dominated by Italian creativity and ability.”
Records broken by the international tennis star
Born in 1996, originally from Castelnuovo di Garfagnana, Jasmine Paolini has distinguished herself for her talent, tenacity and competitive spirit, and has become a benchmark for Italian sport. In 2024, she had a remarkable season, winning her first WTA 1000 title in Dubai and reaching the finals at Roland-Garros and Wimbledon. She also won the gold medal in doubles at the Paris Olympics alongside Sara Errani. These successes led her to equal Francesca Schiavone’s Italian record, reaching fourth in the world rankings. Last November, Jasmine also led Italy to victory in the Billie Jean King Cup, contributing to the fifth title for the Italian national team.
“I am truly honored to become part of the Alfa Romeo Family: we share not only the same passion for sports, but we are both proud to represent Italy around the world. I found in Alfa Romeo vehicles the same attention to details, the same attitude for innovation to reach the highest performance” stated Jasmine Paolini.
Alfa Romeo alongside those who always aim for the best, both on the road and in sports
Since 1910, Alfa Romeo has been synonymous with innovation, elegance and sporting performance, as well as an emblem of motorsport worldwide, as demonstrated by the first triumph in Formula 1 in 1950 with Nino Farina and the victory in the hard-fought 1993 DTM with Nicola Larini. Not only car competitions, because Alfa Romeo has always been close to the promising youngsters who have then reached the top of their sporting disciplines: from Jannik Sinner and Antonio Giovinazzi to Jorge Lorenzo and the players of Eintracht Frankfurt. And now, with the new collaboration with Jasmine Paolini, the brand further strengthens its link with the world of sport, placing itself alongside those who always aim for the best, both on the road and in sports.
Encounter between talent and dynamism
As on the tennis court, where Jasmine Paolini combines technique and grit to face every match, likewise the Alfa Romeo line-up stands out for its ability to dominate every “field of play,” whether city roads or winding routes in the country. From the Giulia sports sedan and the Stelvio – the brand’s first SUV – to the Tonale, the company’s first electrified C-SUV, each model ensures the ultimate in driving dynamics, comfort, and technology. Not to mention the new Junior, which stands out for its compact design and its young soul, perfect for those seeking style and dynamism in everyday driving. An authentically cool object, which combines a captivating style with the most advanced technology in terms of connectivity and driving dynamics, the new compact sports car has won over a new generation of Alfisti fans, aficionados of Italian beauty, the most exciting performance and increasingly sustainable and electrified mobility.
