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The passion between Alfa Romeo and Switzerland proves stronger and stronger

Itumeleng Garebatshabe
Last updated: February 5, 2024 19:45
By Itumeleng Garebatshabe
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  • In the “Best Cars” contest held by Auto Illustrierte, the biggest Swiss automotive magazine, 455 cars competed in 13 categories.
  • Alfa Romeo dominated overwhelmingly, winning three awards for the Giulia, Stelvio and Tonale models as well as taking first place in the “Design/Styling” category and podium placings for “Advertising” and “Popularity.”
  • This consolidates the close ties between the Swiss market and the brand of noble Italian sportiness.
     

Once again this year, Alfa Romeo has won over Swiss hearts in the 30th “Best Cars Awards,” a prestigious competition voted on by readers from a shortlist of 455 models divided into 13 categories.

The readers of Auto Illustrierte, the biggest automotive magazine in Switzerland, had no doubts in bestowing several coveted awards on Alfa Romeo, to confirm how deeply rooted the passion is between the brand and the Swiss community, which sees itself in the values represented by the Italian premium automaker.

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Alfa Romeo has an extraordinary line of successes behind it: indeed, the Giulia has taken first place among “medium-sized sedans” for the seventh time in a row. Not to mention the Stelvio, with its sixth triumph as a “Large SUV/Off-Road,” nor the Tonale and the second time it has beaten its “Compact SUV/Off-Road” competitors. After all, since their launch on the Swiss market, the Giulia, Stelvio and Tonale models have taken first place in their respective categories on a yearly basis.

To add to the resounding victory of a premium automaker that is growing more than any other year after year, it has won three other titles at the “Best Cars Awards”: first place in the “Appearance/Styling” category, and podium placings in the “Advertising” category and for the brand’s “Popularity.”

TAGGED:Alfa RomeoAuto IllustrierteBest Cars AwardsSwitzerland

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