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GAC MOTOR Arriving on South African Soil

Itumeleng Garebatshabe
Last updated: September 11, 2024 12:43
By Itumeleng Garebatshabe
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August has been a whirlwind of excitement with GAC MOTOR arriving on South African soil.

GAC Motor South Africa and Salvador Caetano are both driven by a commitment to quality and customer satisfaction. GAC Motor, aiming to establish itself as a world-class enterprise, focuses on delivering high-quality products and services to gain the trust of South African customers. This dedication aligns with Salvador Caetano’s philosophy as well.

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Salvador Caetano, with a rich history dating back to 1946, has developed a strong culture of innovation and excellence over its 78 years in the industry. The Group’s evolution from a local business to a significant player in the automotive sector and beyond underscores its dedication to high standards and customer-centric values. By leveraging their extensive experience and commitment to quality, Salvador Caetano ensures that GAC Motor’s offerings meet the highest expectations in South Africa.

Salvador Caetano’s vision, both locally and internationally, is encapsulated in the phrase “Helping people move.” This vision is driven by a mission focused on innovation, continuous improvement, and sustainability. The company is dedicated to building trusting relationships and offering fair value propositions to both internal and external customers.

With a presence in 44 countries across three continents, Salvador Caetano operates with a robust network of over 8,300 employees across more than 240 brand-exclusive facilities. The Group maintains over 165 importer contacts worldwide and collaborates closely with more than 35 brands, showcasing its extensive global reach and commitment to the automotive industry and beyond.

In 2023, Salvador Caetano achieved a turnover of R70 billion and retailed over 147,000 vehicles, solidifying its position as the top automotive retailer in Spain and Portugal. The company continues to excel in global distribution, retail, IT solutions, mobility, and manufacturing.

At the heart of Salvador Caetano’s community and operations are its commitment to people, clients, sustainable mobility, and the planet. This focus underscores the Group’s dedication to fostering a positive impact both locally and globally while advancing sustainable practices in the automotive industry.

GAC Motor South Africa benefits from strong backing by Salvador Caetano and GAC Group. GAC Group, which stands as the 5th largest automotive retailer in China and operates three production facilities. To ensure top-notch quality, GAC Motor is supported with six research and development centres globally. This extensive R&D network helps maintain high standards of innovation and performance.

Additionally, GAC Group’s robust presence and operational excellence contribute to its continued success in the Fortune Global 500, where it held the 165th position in 2023. This affiliation underscores GAC Motor South Africa’s commitment to delivering high-quality vehicles and services, backed by a leading global automotive powerhouse

GAC Motor South Africa is making a notable commitment to the local market by establishing a comprehensive network of 20 franchised sales and servicing dealers across the country. This initiative aims to provide high-quality products and services to South African consumers and build strong relationships with business partners. By ensuring a national footprint, GAC Motor South Africa seeks to enhance its accessibility and support for customers, reinforcing its dedication to trust and reliability in the automotive sector.

This extensive network and broad range of activities underscore the group’s substantial influence and expertise in the automotive sector and beyond.

In August, GAC Motor South Africa introduced the GS3 EMZOOM to the local market. Building on this momentum, the brand has now launched its latest model, the GAC Motor EMKOO. This addition marks an exciting expansion of GAC Motor’s presence in South Africa, showcasing their commitment to offering innovative and high-quality vehicles to South African consumers. The introduction of the EMKOO further strengthens GAC Motor’s lineup and underscores their dedication to meeting diverse customer needs in the region.

GAC Motor South Africa has ambitious growth plans for the coming years. Over the next 18 months, the company aims to expand its dealer network to 30 locations nationwide. Looking further ahead, GAC Motor plans to increase this network to 40 dealers within the next three years.

This strategic move aims to strengthen their market position and enhance accessibility for customers throughout the country, without diluting the brand standard and attributes. By growing their dealer network, GAC Motor seeks to offer even more comprehensive sales and servicing support, further establishing their brand and commitment.

GAC Motor South Africa emphasizes three key attributes that underscore the lasting value of their vehicles: craftsmanship, durability, and quality. These attributes are integral to building an emotional connection with customers, ensuring that each vehicle not only meets high standards of performance and reliability but also resonates on a deeper, more personal level. By focusing on these elements, GAC Motor South Africa aims to create a meaningful and lasting impression with its consumers, reinforcing the brand’s commitment to excellence and customer satisfaction.

GAC Motor South Africa is committed to upholding high standards of performance and reliability through its comprehensive customer promise. Key elements of this promise include National Mobile Technician: GAC Motor South Africa provides a nationwide mobile technician service, ensuring that vehicles can be serviced promptly and efficiently, minimizing downtime for customers. Parts Supply: The company maintains a six-month supply of parts, with a commitment to delivering these parts within a minimum of one day. This ensures quick availability and reduces vehicle service time. 24-Hour Roadside Assistance: GAC Motor South Africa offers round-the-clock roadside assistance, providing peace of mind and support for unexpected issues that may arise on the road. 5-Year Warranty and Service Plan: All vehicles come with a comprehensive 5-year warranty and a 5-year service plan, reinforcing GAC Motor’s dedication to long-term customer satisfaction and vehicle reliability.

These initiatives reflect GAC Motor South Africa’s dedication to delivering exceptional service and support, ensuring that customers experience both performance excellence and peace of mind.

GAC Motor is eager to collaborate with key stakeholders in the South African automotive industry to establish a strong and enduring presence in the market. By working closely with industry partners, suppliers, and other critical players, GAC Motor aims to build a reliable and lasting brand in South Africa. This collaborative approach will support their efforts to deliver high-quality products and services, reinforce customer trust, and contribute positively to the local automotive landscape.

TAGGED:GAC MotorGAC Motor South AfricaGS3 EMZOOMSalvador CaetanoSouth Africa

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Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

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