The Volvo EX90, the brand’s range-topping seven-seater SUV, has been announced as a finalist in the 2025 World Luxury Car of the Year award. The prestigious all-electric EX90, due in South Africa in Q2, is one of three finalists competing for the accolade. In addition to being shortlisted for this award, the EX90 was also a finalist in the 2025 World Electric Vehicle category, further underscoring its excellence in the EV space.
According to the rules, vehicles eligible for the award must be priced at the luxury car level in their primary markets and available in two major markets (Europe, China, USA, Japan, India, Korea, Latin America) “on at least two separate continents within the period January 2024 and March 30, 2025.” Additionally, at least 5,000 units must be produced annually.
“As we prepare to launch the EX90 in South Africa, we are just thrilled to see our most advanced vehicle yet being announced as a finalist in the 2025 World Luxury Car of the Year award,” said Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa. “Since its global unveiling, the EX90 has been the recipient of several awards, and like the smaller EX30, we expect it to be a hit with the local buying public when it reaches dealerships.
Some awards bestowed upon the EX90 include Luxury Family Car of the Year 2024 from TopGear.com and Car of the Year 2024 from Frontline Magazine Awards, while TIME Magazine lauded the Driver Understanding System as a Top 2024 Innovation.
While the EX90 places an emphasis on safety and sustainability, a great deal of attention was paid to how the vehicle makes occupants feel. The minimalist design and eco-friendly materials redefine luxury, with beautiful craftsmanship and elegant detailing creating a memorable experience for the driver and passengers alike.
Based on the sophisticated SPA2 platform, the EX90’s air suspension delivers a smooth and supple ride, adding to its overall comfort and refinement. The luxury electric SUV comes equipped with all the amenities one would expect of a World Luxury Car of the Year finalist, including standard massaging, power-operated front seats, soft-close doors, and heated seats for the front and second rows. A Bowers & Wilkins High Fidelity audio system is part of the standard equipment list.
The winner will be announced on 16 April at the 2025 New York International Auto Show (NYIAS). Volvo is well-acquainted with the World Car of the Year award. In 2018, the Volvo XC60 was crowned World Car of the Year, while the EX30 was awarded the title of World Urban Car in 2024.
