By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    IAA MOBILITY 2025 Announces Powerful Lineup of Partners and Sponsors
    June 26, 2025
    BMW and Alvaro Barrington celebrate hydrogen mobility at Art Basel in Basel 2025
    June 18, 2025
    MHB DEALER EXPO 2025 – A Premier Automotive Networking Experience
    June 17, 2025
    Entries Open for The Cape 1000 – South Africa’s Most Beautiful Drive Returns for 2026
    June 10, 2025
    Ulterio Motiv Toyota Land Cruiser 6×6 and 6×4 to invade Land Cruiser Festival
    June 3, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    naamsa RELEASES JUNE 2025 NEW VEHICLE SALES STATS
    July 3, 2025
    Toyota South Africa sustains market leadership as Hilux and Corolla Cross sales rebound
    July 3, 2025
    Low and Loud: Stance Culture Finds Its Voice in Botswana
    July 3, 2025
    Bugatti Veyron: the legacy behind a legendary name
    June 26, 2025
    Kia President and CEO Ho Sung Song honored at 2025 Autocar Awards
    June 26, 2025
  • Concepts
    ConceptsShow More
    Mercedes-AMG presents the CONCEPT AMG GT XX
    June 25, 2025
    TOYOTA GAZOO Racing unveils liquid hydrogen-fueled “GR LH2 Racing Concept” at Le Mans
    June 11, 2025
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
  • Interviews
    InterviewsShow More
    24-hour race at Le Mans, the Nürburgring and Spa – triple marathon for Mercedes-AMG Motorsport
    June 10, 2025
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
  • EVs
    EVsShow More
    Polestar 4 wins the 2025 Mille Miglia Green
    June 27, 2025
    IONIQ 5 N Earns Coveted ‘Five-Star Car’ Accolade at 2025 Autocar Awards
    June 26, 2025
    Polestar 3 OTA update introduces new Abbey Road Studios Mode exclusively for Bowers & Wilkins audio system
    June 18, 2025
    No Compromise Ford Ranger PHEV Brings Electric Power to Europe’s Best-Selling Pickup
    June 18, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
  • Motosport
    MotosportShow More
    Castrol NWM Ford Team Secure Dominant Victory and Strong Finishes at Bronkhorstspruit
    July 3, 2025
    VARIAWA CLAIMS P2 AS TGRSA OPENS 2025 SARRC CAMPAIGN
    July 3, 2025
    Maserati MCXtrema revives MC12 legend at CrowdStrike 24 Hours of Spa
    June 26, 2025
    Audi R8 LMS clinches first titles of the 2025 season
    June 26, 2025
    Eleven Porsche tackle the world’s largest GT3 event in Spa
    June 26, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Tata Motors strengthens presence in Qatar with the launch of all-new LPO 1622 bus
    June 26, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Daimler Truck and Volvo Group launch Coretura
    June 17, 2025
    Volvo Trucks launches upgraded Volvo Dynamic Steering system to increase road safety
    June 17, 2025
    MAN starts series production of electric trucks
    June 17, 2025
  • Reviews
    ReviewsShow More
    Introducing the Land Cruiser Hybrid 48V: a new powertrain for Toyota’s legendary SUV
    June 23, 2025
    THE NEW HAVAL H6 SUV IS HERE, AND IT’S BUILT FOR BIG MOMENTS!
    June 18, 2025
    THE NEW PEUGEOT E-208 GTi MORE PLEASURE. MORE GTi THAN EVER!
    June 17, 2025
    New BMW XM options: maximum exclusivity and breathtaking performance.
    June 12, 2025
    The Audi Q5 e-hybrid: all-rounder with great electric range
    June 11, 2025
  • Tech
    TechShow More
    Gaming fun on the go: Audi integrates AirConsole
    June 26, 2025
    New Kia App provides European drivers with a unified digital experience
    June 17, 2025
    Abbey Road Studios Mode makes global debut in Volvo EX90
    June 17, 2025
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
Hot News
Castrol NWM Ford Team Secure Dominant Victory and Strong Finishes at Bronkhorstspruit
VARIAWA CLAIMS P2 AS TGRSA OPENS 2025 SARRC CAMPAIGN
naamsa RELEASES JUNE 2025 NEW VEHICLE SALES STATS
Toyota South Africa sustains market leadership as Hilux and Corolla Cross sales rebound
Low and Loud: Stance Culture Finds Its Voice in Botswana
Latest News

FORD DEALERS AND FORD FUND INVEST $2 MILLION TO TRAIN FUTURE AUTO TECHS

Motosport

Larry ten Voorde also wins the fourth Supercup race of the season

Auto Shows

Kia underlines credentials as a leading ‘EV brand’ at Auto China 2024

Trucks & Buses

Volvo has delivered its first electric trucks in Latin America

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Technology

SAP and Mercedes-AMG PETRONAS F1 Team Join Forces 

Itumeleng Garebatshabe
Last updated: February 28, 2024 11:28
By Itumeleng Garebatshabe
786 Views
4 Min Read
Share
4 Min Read
SHARE

SAP SE announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team starting in 2024. As the Official Team Partner, SAP is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. SAP S/4HANA Cloud, private edition, serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI), and cloud solutions from SAP can inform and predict decisions, optimize resources, and future-proof their IT infrastructure.

Efficiency is the cornerstone of success in Formula One. Therefore, mastering the cost cap challenge and optimizing the team’s complex supply chain are two areas of focus for this partnership. Formula One’s cost cap restricts how much teams can spend each season, with severe penalties if exceeded. The Mercedes-AMG PETRONAS F1 Team plans to navigate this complex course by using SAP S/4HANA Finance to allocate, save, and use resources more efficiently. With SAP Business AI capabilities embedded, the team can forecast costs, predict the final budget needs, and optimize both the supply chain and stocked items accordingly.

- Advertisement -
Ad image

To run its state-of-the-art operation, the Mercedes-AMG PETRONAS F1 Team is looking forward to leveraging SAP S/4HANA Cloud, private edition for a secure, and future-proof cloud environment. The team can also take advantage of SAP Build and the SAP Business Technology Platform to implement a transparent, intelligent enterprise architecture – bringing together a single view of data and systems from various sources across the organization. Doing so can lead to shorter lead times for critical car components, ensuring a seamless flow of parts during race weekends.

“Formula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence,” said Julia White, Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE. “But beyond the race day performance, there’s a lot going on behind the scenes. SAP is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.”     

This partnership has the potential to create a new blueprint for the automotive industry. Formula One is where latest innovations for the automotive industry are invented and premiered. Together, SAP and the Mercedes-AMG PETRONAS F1 Team will deliver new innovations backed by Formula One insights, that will go on to serve and shape the businesses of other SAP customers.

“We are delighted to announce SAP as an Official Team Partner of the Mercedes-AMG PETRONAS F1 Team,” CEO & Team Principal Toto Wolff said. “We have a shared heritage and commitment to innovation and improvement which will meaningfully contribute to our on-track performance. SAP is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.”

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, commented: “SAP has a long-standing history of brilliant partnerships with some of the best teams and leagues across elite level sport. We are proud to become the latest to join forces with one of the world’s leading companies. Their knowledge, expertise, and services will be vital in enabling greater efficiencies within the team.”

TAGGED:artificial intelligenceMercedes-AMG PETRONAS F1 TeamSAPSAP S/4HANA Cloud

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Latest News

Hyundai Motor and Kia to Introduce Blockchain-based Carbon Emission Monitoring System

By Itumeleng Garebatshabe
July 28, 2023
Technology

Hyundai Motor Group Launches ‘Pleos’ Software Brand

By Itumeleng Garebatshabe
March 29, 2025
Technology

WhatsApp and Mercedes-AMG PETRONAS F1 Team Launch Exciting New Partnership

By Itumeleng Garebatshabe
February 28, 2024
Latest News

BMW Group strengthens production logistics and financial processes with modern SAP architecture

By Itumeleng Garebatshabe
June 4, 2025
Latest News

New BMW X2 rolls off assembly line for first time in Regensburg

By Itumeleng Garebatshabe
November 2, 2023
Motosport

Antonelli Joins Russell for 2025

By Itumeleng Garebatshabe
August 31, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner