By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Maserati enthrals at FuoriConcorso with GT2 Stradale and MCXtrema
    May 14, 2025
    Leapmotor presents its range at Automobile Barcelona, Spain
    May 14, 2025
    Alfa Romeo sporting glory dominates “Fuori Concorso”
    May 13, 2025
    Market Art Fair Stockholm and BMW Sweden present Gregor Hildebrandt as artist for BMW Art Commission 2025
    May 13, 2025
    Driving Trade Forward: AfCFTA, AGOA,BRICS and the Tariffs – All On The Menu At Automechanika CEO Breakfast
    May 9, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    Kia Announces May 2025 Global Sales Results
    June 2, 2025
    Volkswagen commemorates International Biodiversity Day
    June 2, 2025
    naamsa RELEASES MAY 2025 NEW VEHICLE SALES 
    June 2, 2025
    Nick Cassidy wins Shanghai E-Prix
    June 2, 2025
    2025 Nissan Spirit of Africa gears up with Navara Warrior power
    June 2, 2025
  • Concepts
    ConceptsShow More
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
    Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play
    April 4, 2025
  • Interviews
    InterviewsShow More
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
    Sourcing Guide Right-Hand Drive American SUVs and Pickup Trucks in Africa
    April 29, 2025
  • EVs
    EVsShow More
    SEAT S.A. moves towards electric car production in Martorell
    May 29, 2025
    Polestar 3 wins Best EV SUV and Luxury Car of the Year awards
    May 29, 2025
    All-New Nissan MICRA EV debuts ahead of European launch
    May 28, 2025
    BMW Group and Solid Power are testing all-solid-state battery cells in a BMW i7
    May 20, 2025
    Toyota Debuts Stylish, Powerful 2026 C-HR Battery Electric Vehicle
    May 18, 2025
  • Motosport
    MotosportShow More
    Maserati MSG Racing’s Shanghai Weekend Concludes with Double-Points Haul
    June 3, 2025
    TOYOTA GAZOO Racing prepares for island challenge
    June 3, 2025
    Class wins and overall lead in the GT World Challenge Europe for BMW M Motorsport team
    June 2, 2025
    TAG Heuer Porsche Formula E Team regains teams’ classification lead with double-podium
    June 2, 2025
    43rd Rally Due Valli: Lancia Ignites Verona with a High-Tension Challenge
    May 29, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Volvo Trucks wins prestigious design award
    June 3, 2025
    MAN development team for autonomous driving is ‘Engineering Team of the Year’
    May 29, 2025
    Scania to start deliveries of new electric buses to northern Sweden
    May 29, 2025
    From left to right: Jens Böther, Regional Council; Nikolas Wenzel, Managing Director of MOIN; Claudia Kalisch, Mayor of Lüneburg; Alex Meier, Depot Manager; Nils Richert, Daimler Buses
    Daimler Buses builds a completely new electric bus depot for a customer for the first time
    May 28, 2025
    600 km range and superfast charging – meet Volvo’s new electric truck
    May 20, 2025
  • Reviews
    ReviewsShow More
    New Bentayga Speed: the most powerful and dynamic Bentayga yet
    June 3, 2025
    GR Supra pushes performance limits with A90 Final Edition and Lightweight EVO
    May 28, 2025
    The new BMW M2 CS
    May 28, 2025
    Defender upgraded: The unstoppable 4×4 is now even more distinctive 
    May 28, 2025
    From vision to Veyron: the evolution of a Bugatti icon
    May 17, 2025
  • Tech
    TechShow More
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
    VNC Automotive Partners with P3 to Enhance the SPARQ OS Platform
    May 29, 2025
    Artificial intelligence: Audi boosts production efficiency
    May 28, 2025
    Greater efficiency and productivity with artificial intelligence – generative AI in BMW Group Purchasing
    May 19, 2025
Hot News
Maserati MSG Racing’s Shanghai Weekend Concludes with Double-Points Haul
TOYOTA GAZOO Racing prepares for island challenge
Volvo Trucks wins prestigious design award
New Bentayga Speed: the most powerful and dynamic Bentayga yet
Class wins and overall lead in the GT World Challenge Europe for BMW M Motorsport team
Latest News

Automobili Lamborghini and 3T present two exclusive new bicycles

Latest News

BMW Group scores circular economy win with high-voltage batteries

Latest News

Suzuki Auto South Africa begins the year with four new sales records

Motosport

ONE-TWO FOR NWM FORD AT DESERT RACE

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
TechnologyLatest News

Mercedes-Benz Direct Chat: an internal ChatGPT application for employees

Itumeleng Garebatshabe
Last updated: October 31, 2023 13:48
By Itumeleng Garebatshabe
1.3k Views
6 Min Read
Share
6 Min Read
Mercedes-Benz Direct Chat: interne ChatGPT-Anwendung für Beschäftigte Mercedes-Benz Direct Chat: an internal ChatGPT application for employees
SHARE

Contents
Mercedes-Benz supports workforce with specific training offers for AIMercedes-Benz guarantees data protection and data securityMercedes-Benz Direct Chat aligns with Mercedes-Benz AI principles
  • Artificial intelligence (AI) is intended to make day-to-day work easier for employees and increase efficiency
  • Mercedes-Benz Direct Chat enables the use of generative AI in a secure environment
  • The rollout starts now and will be completed for a majority of the workforce by the end of the year

Mercedes-Benz is rolling out an internal web application for its employees – the Mercedes‑Benz Direct Chat. It uses OpenAI´s ChatGPT technology through Microsoft Azure OpenAI Service. It’s a text generator that uses machine learning and natural-language processing to deliver precise and contextual answers in just a few seconds.

- Advertisement -
Ad image

The intuitive and user-friendly Mercedes‑Benz Direct Chat can, for example, help with the creation of e-mails, reports and other work documents, or even summarise longer texts. It will initially be available in English and German. Applications based on generative artificial intelligence promise to streamline processes and tasks and save valuable time, especially in administration. Mercedes‑Benz expects this to lead to significant gains in efficiency. The integration of this innovative technology into daily work routine should further help to continuously offer better solutions for customers.

AI is a booster of the digital transformation. That’s why our employees should be given the opportunity to work with this groundbreaking technology and gain their own experience in a protected environment. The introduction of Mercedes‑Benz Direct Chat based on Microsoft Azure OpenAI Service marks a significant milestone on our way to becoming a digital company, and its utilisation will help lead us into an even more efficient future.” 

Jan Brecht, Chief Information Officer (CIO) of Mercedes‑Benz Group AG

By the end of the year, most of the workforce will be able to use the application and become more familiarised with the possibilities of generative AI in a secure environment – enabling them to learn its opportunities and risks. Terms of use have been drawn up specifically for this purpose. For example, the generated output must be checked for accuracy and clearly labeled if the text has not received a substantial review and validation by the user.

Mercedes-Benz supports workforce with specific training offers for AI

To get employees started with this topic and the tool, Mercedes‑Benz is providing them with a variety of training courses. These range from introductory sessions to special learning pathways. This way, the company is consistently continuing on the path taken with the Turn2Learn qualification initiative, and offering employees a comprehensive range of opportunities to learn independently and flexibly for their current job or future job profiles. As part of the Turn2Learn qualification initiative, Mercedes‑Benz is investing more than €2 billion in the qualification of its global workforce until 2030. One focus is on offerings related to digitalisation and AI.

“Artificial intelligence won’t just support in taking over repetitive and routine tasks, it can also support more complex processes. This will increasingly free up time and capacity for more creative and more demanding activities. Every day, I’m seeing how the Mercedes‑Benz team is embracing this change and is learning how to make the best possible use of digital opportunities like AI. In this way, each and every one of us is investing in their own future and opening up new professional opportunities for themselves. With Turn2Learn, our company is providing employees with appropriate qualifications – including for Mercedes‑Benz Direct Chat.” 
Sabine Kohleisen, Member of the Board of Management of Mercedes‑Benz Group AG responsible for Human Relations and Labour Director

Mercedes-Benz guarantees data protection and data security

Data protection is a high priority for Mercedes‑Benz. The use of Mercedes‑Benz Direct Chat requires compliance with the relevant data protection guidelines and regulations. Employees’ text inputs are processed anonymously and the data entered will not be stored on servers or used for training the AI. Mercedes‑Benz is integrating ChatGPT through Microsoft Azure OpenAI Service, using the large-scale generative AI models combined with the security, privacy and reliability features of Azure cloud. The web application is operated in European data centres. Mercedes‑Benz always has sovereignty over the IT processes running in the background.

“The question is not whether artificial intelligence will be used – but how. With Mercedes‑Benz Direct Chat, we’re providing our teams with an innovative solution that is both opportunity-oriented and exemplary of how to use AI responsibly. We have integrated our AI principles and data protection from the very beginning of development. Direct Chat is clear proof: By tackling future technologies in an interdisciplinary manner, seizing opportunities and keeping an eye on the risks, we can successfully shape the transformation of Mercedes‑Benz.” 
Renata Jungo Brüngger, Member of the Board of Management of Mercedes‑Benz Group AG, Integrity, Governance & Sustainability

Mercedes-Benz Direct Chat aligns with Mercedes-Benz AI principles

The integration of Azure OpenAI Service with the internal application is being carried out in line with the AI principles practised by Mercedes‑Benz. The company has kept an eye on the legal and ethical aspects of the development and use of AI from the beginning and has accordingly set clear guidelines: Mercedes‑Benz develops and uses AI according to four principles: “responsible use”, “explainability”, “protection of privacy” and “security and reliability”.

TAGGED:artificial intelligenceAzure OpenAI ServiceChatGPTMercedes-Benz Direct ChatMercedes‑BenOpenAITurn2Learn

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Technology

Mercedes-Benz accelerates production network through the use of AI and humanoid robots

By Itumeleng Garebatshabe
March 19, 2025
Technology

DS AUTOMOBILES BECOMES THE FIRST CARMAKER TO INCLUDE CHATGPT AS STANDARD

By Itumeleng Garebatshabe
February 28, 2024
Latest News

Hyundai Motor and Kia to Introduce Blockchain-based Carbon Emission Monitoring System

By Itumeleng Garebatshabe
July 28, 2023
Technology

Škoda Auto enhances user experience by integrating “ChatGPT” into its vehicles

By Itumeleng Garebatshabe
February 28, 2024
Technology

BMW Group and University of Zagreb Optimize Battery Cell Production with Artificial Intelligence

By Itumeleng Garebatshabe
September 12, 2024
Latest NewsTechnology

Mercedes-Benz pioneers ‘Digital First’ production for next-generation MMA platform

By Itumeleng Garebatshabe
September 21, 2023

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner