By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Maserati enthrals at FuoriConcorso with GT2 Stradale and MCXtrema
    May 14, 2025
    Leapmotor presents its range at Automobile Barcelona, Spain
    May 14, 2025
    Alfa Romeo sporting glory dominates “Fuori Concorso”
    May 13, 2025
    Market Art Fair Stockholm and BMW Sweden present Gregor Hildebrandt as artist for BMW Art Commission 2025
    May 13, 2025
    Driving Trade Forward: AfCFTA, AGOA,BRICS and the Tariffs – All On The Menu At Automechanika CEO Breakfast
    May 9, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    Kia Announces May 2025 Global Sales Results
    June 2, 2025
    Volkswagen commemorates International Biodiversity Day
    June 2, 2025
    naamsa RELEASES MAY 2025 NEW VEHICLE SALES 
    June 2, 2025
    Nick Cassidy wins Shanghai E-Prix
    June 2, 2025
    2025 Nissan Spirit of Africa gears up with Navara Warrior power
    June 2, 2025
  • Concepts
    ConceptsShow More
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
    Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play
    April 4, 2025
  • Interviews
    InterviewsShow More
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
    Sourcing Guide Right-Hand Drive American SUVs and Pickup Trucks in Africa
    April 29, 2025
  • EVs
    EVsShow More
    SEAT S.A. moves towards electric car production in Martorell
    May 29, 2025
    Polestar 3 wins Best EV SUV and Luxury Car of the Year awards
    May 29, 2025
    All-New Nissan MICRA EV debuts ahead of European launch
    May 28, 2025
    BMW Group and Solid Power are testing all-solid-state battery cells in a BMW i7
    May 20, 2025
    Toyota Debuts Stylish, Powerful 2026 C-HR Battery Electric Vehicle
    May 18, 2025
  • Motosport
    MotosportShow More
    43rd Rally Due Valli: Lancia Ignites Verona with a High-Tension Challenge
    May 29, 2025
    Lærke Rønn, Alexia Danielsson, Rasmus Vendelbo, Porsche Sprint Challenge Scandinavia, 2025, Porsche AG
    The schoolgirl who’s just won her debut GT race
    May 28, 2025
    Porsche with new qualifying record and ongoing points streak ahead of China
    May 28, 2025
    Nissan Formula E Team looking to reinforce championship lead in Shanghai
    May 28, 2025
    Opel Mokka GSE Rally: A New Star in Electric Rallying
    May 28, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    MAN development team for autonomous driving is ‘Engineering Team of the Year’
    May 29, 2025
    Scania to start deliveries of new electric buses to northern Sweden
    May 29, 2025
    From left to right: Jens Böther, Regional Council; Nikolas Wenzel, Managing Director of MOIN; Claudia Kalisch, Mayor of Lüneburg; Alex Meier, Depot Manager; Nils Richert, Daimler Buses
    Daimler Buses builds a completely new electric bus depot for a customer for the first time
    May 28, 2025
    600 km range and superfast charging – meet Volvo’s new electric truck
    May 20, 2025
    Vandijck Transport tests the eActros 600 on a long-haul route of over 1,500 kilometers
    Vandijck Transport tests the eActros 600 
    May 18, 2025
  • Reviews
    ReviewsShow More
    GR Supra pushes performance limits with A90 Final Edition and Lightweight EVO
    May 28, 2025
    The new BMW M2 CS
    May 28, 2025
    Defender upgraded: The unstoppable 4×4 is now even more distinctive 
    May 28, 2025
    From vision to Veyron: the evolution of a Bugatti icon
    May 17, 2025
    The new Mercedes-Maybach SL Monogram Series
    May 13, 2025
  • Tech
    TechShow More
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
    VNC Automotive Partners with P3 to Enhance the SPARQ OS Platform
    May 29, 2025
    Artificial intelligence: Audi boosts production efficiency
    May 28, 2025
    Greater efficiency and productivity with artificial intelligence – generative AI in BMW Group Purchasing
    May 19, 2025
Hot News
Audi develops the picking process of the future
Kia Announces May 2025 Global Sales Results
Volkswagen commemorates International Biodiversity Day
naamsa RELEASES MAY 2025 NEW VEHICLE SALES 
Nick Cassidy wins Shanghai E-Prix
Motosport

Team Peugeot TotalEnergies celebrates the end of its season with a podium at the 8 hours of Bahrain

Latest News

Porsche AG enters its biggest year of product launches in a strong position

Motosport

Hyundai heads to a happy hunting ground in Rally Italia Sardegna

Porsche 963, Porsche Penske Motorsport (#6), Kevin Estre (F), Andre Lotterer (D), Laurens Vanthoor (B)
Motosport

Triple triumph for the Porsche 963, Manthey PureRxcing wins GT3 class

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Reviews

Toyota to Launch New Century

A new chauffeur-driven vehicle to meet the demands of a new age, developed under the concept of "The Chauffeur." Fully embracing the ideas of inheritance and evolution associated with the Century, the new shape combines elegance, comfort, and functionality.

Itumeleng Garebatshabe
Last updated: September 9, 2023 09:13
By Itumeleng Garebatshabe
687 Views
8 Min Read
Share
8 Min Read
SHARE
  • A bold design with an elegant and graceful silhouette that incorporates Japanese aesthetic elements.
  • Based on a concept of human-centeredness, the interior space is designed to provide an even more safe and comfortable travel experience for rear-seat passengers as well as the driver.
  • The newly developed plug-in hybrid system, which inherits the quietness of the Century and delivers both environmental performance and a powerful, exhilarating ride befitting the future of chauffeur-driven vehicles.

Toyota Motor Corporation unveiled a new Century model and will begin accepting orders today. The new model plans to be launched during 2023 while the Century sedan will still be available.

Contents
Vehicle OutlineThe “stately grandeur” theme shows throughout in a dignified vehicle adorned with Japanese aesthetic elements.Interior space designed with the concept of being human-centered to realize comfortable travel timeA powertrain and driving control system realizing a performance for chauffeur or plain driving that exceeds expectationsBody structure and suspension supporting driving performance befitting a chauffeur-driven carSpecificationsManufacturer’s Suggested Retail Price

The Century debuted in 1967 as Toyota’s premium chauffeur-driven car. Until then, the Japanese chauffeur car market had been dominated by Western luxury brands. Aiming for a breakthrough, Toyota set out to create a completely new luxury Japanese vehicle that could stand its ground on the world stage. The first-generation Century was built with the best technology Japan had to offer at the time.

- Advertisement -
Ad image

It was based on the concept of a dignified design incorporating traditional Japanese aesthetics combined with a human-centered approach to achieve outstanding quietness and comfort. For more than five decades, the Century has served as Japan’s chauffeur car of choice, embodying an unrivaled spirit of omotenashi, or hospitality, that ensures its important passengers reach their destinations in comfort.

Over that time, the development team has deliberated extensively on a future direction for the Century to ensure that customers experience a level of hospitality exceeding their expectations. In recent years, chauffeur-driven car needs have diversified as passengers seek to utilize their time on the road more effectively by getting rest inside the cabin or participating in online meetings. It was these circumstances that brought the team around to the idea of introducing a new model.

Under the concept of “The Chauffeur,” the new model has evolved into a chauffeur car that will continue to meet customer expectations in the years to come while pursuing the essence and inheriting the dignity, quietness, and ride comfort befitting a Century.

The new model of the Century will be fully customizable on a global basis by listening to the needs of each individual customer. The aim is to deliver “freedom in motion―the ultimate freedom of movement” to even more people.

Details of the vehicle are as follows.

Vehicle Outline

The “stately grandeur” theme shows throughout in a dignified vehicle adorned with Japanese aesthetic elements.

  • Majestic, dignified body design with both horizontal and vertical form features

Characteristic chauffeur-driven car proportions, with a center of gravity at the rear, combined with an outline inspired by a loom shuttle motif, with kichomen chamfering delineating generously sized, smooth-flowing door panels, to give expression to the unique Century worldview.

The exterior is immaculately finished down to the finest detail in the hands of master craftspeople, as illustrated by the exquisitely engraved phoenix emblem and the mirror finish, a luxurious shine resulting from meticulous polishing of painted surfaces.

Four set-back lamps for each of the headlights and taillights give the impression of a gaze full of dignity

Interior space designed with the concept of being human-centered to realize comfortable travel time

  • The new Century provides a comfortable interior space with space and functionality that can be used in a variety of situations.
  • Fully reclining rear seats with functions that allow rear-seat passengers to truly relax, including a refreshment function.
  • The finely honed auditory sensibilities and exemplary techniques of a musical instrument manufacturing master were incorporated into the development of the audio system. The result is a comfortable listening space that envelops passengers with the feeling of a live performance.
  • Rear doors that open to a wide 75-degree angle and a sweeping cabin floor provide excellent ease of entry and exit. In addition, convenient automatic retractable power steps and easy-to-grab C-pillar grips also support natural and elegant entry and exit by rear-seat passengers.

The cockpit is equipped with functions and features that support professional drivers and enhance ease of use. It is a space that also allows owners to focus on their driving when they are at the wheel themselves.

A powertrain and driving control system realizing a performance for chauffeur or plain driving that exceeds expectations

  • The newly developed 3.5-liter V6 plug-in hybrid system achieves both a powerful and exhilarating drive while retaining the quiet driving suitable for a Century.
  • The new plug-in hybrid system is designed to function as a BEV for everyday use and as an HEV for long-distance travel, making it the ideal powertrain for a chauffeur-driven vehicle.
  • The motor and engine provide powerful and exhilarating acceleration performance, ensuring that the car can be driven not only as a chauffeur car, but also as a driver’s car for personal driving pleasure.
  • The four-wheel steering system “Dynamic Rear Steering” provides easy handling at low speeds and seamless, natural handling at medium to high speeds.
  • A Rear Comfort mode that supports the driver’s control of the vehicle to ensure a comfortable ride for passengers in the rear is available for the first time. In addition, the Rear Comfort mode assists braking control to suppress jolts when the vehicle comes to a halt.

Body structure and suspension supporting driving performance befitting a chauffeur-driven car

  • Newly developed “luggage compartment separate structure”
  • The body’s torsional rigidity and ride comfort have been greatly improved. Noise-reducing clear laminated glass is used on the cabin side of the cargo space separator to properly separate the cabin from the cargo area and achieve the privacy and astounding quietness associated with chauffeur-driven vehicles.

Specifications

 Century[Reference] Century (sedan)
Length5,205 mm5,335 mm
Width1,990 mm1,930 mm
Height1,805 mm1,505 mm
Wheelbase2,950 mm3,090 mm
Couple distance1,220 mm1,135 mm
Weight2,570 kg2,370 kg
Capacity4 persons5 persons

Manufacturer’s Suggested Retail Price

PowertrainTransmissionDrivelinePrice* (JPY)
(including consumption tax)
Series Parallel Plug-in Hybrid System
(2GR-FXS 3.5-liter V6 engine)
Electric continuously variable transmissionE-Four Advanced25,000,000
TAGGED:Toyota

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Concepts

Toyota unveils Urban SUV Concept, previewing a new electric compact SUV for Europe

By Itumeleng Garebatshabe
December 6, 2023
Latest News

Toyota Announces April Through September 2023 Financial Results

By Itumeleng Garebatshabe
November 2, 2023
Latest News

TOYOTA SOUTH AFRICA KEEPS MOMENTUM IN A DECLINING MARKET

By Itumeleng Garebatshabe
March 4, 2024
Technology

Toyota and Lexus Join New Three-Year SiriusXM Subscription Program

By Itumeleng Garebatshabe
September 9, 2024
Latest News

Toyota Maintains Top Spot Among Automakers in Annual U.S. Patent Ranking

By Itumeleng Garebatshabe
March 13, 2024
Latest News

Toyota Provides Support for Libya Flood Relief

By Itumeleng Garebatshabe
September 19, 2023

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner