Mercedes-AMG PETRONAS F1 Team and Nasdaq announced a multi-year brand partnership – aligning one of the most successful sports teams in history and one of the world’s leading financial technology companies.
Under the new partnership, Nasdaq will become an official partner of the Mercedes-AMG PETRONAS F1 Team. The partnership underscores Nasdaq’s deep commitment to innovation and the companies that champion it.
“We’re excited to welcome Nasdaq, a global leader in financial technology, to the Mercedes-AMG PETRONAS F1 Team partner family,” said Toto Wolff, CEO of Mercedes-AMG PETRONAS F1 Team. “Partnerships are most powerful when they’re built on shared values. Nasdaq is a partner that not only understands the importance of cutting-edge technology but also embraces our commitment to continuous growth and resilience.”
“Our partnership with the Mercedes-AMG PETRONAS F1 Team embodies our shared passion for technology and performance, as well as our deep commitment to building the most competitive teams in the world,” said Adena Friedman, Chair and CEO of Nasdaq. “Together we will accelerate growth for our respective organizations while we create exceptional experiences for fans of the sport.”
Partnering with the Mercedes-AMG PETRONAS F1 Team is a strategic step for Nasdaq, deepening connections with its clients who engage with F1. As one third of the Team’s partners already list on Nasdaq’s exchange, the collaboration further strengthens the company’s ability to connect with clients and amplify its position as a trusted partner across the global financial system. F1’s audience of 1.5 billion and over 763 million fans across 21 countries, offers unparalleled reach across the globe.
“This partnership with the Mercedes-AMG PETRONAS F1 Team is a powerful alignment of two performance-driven cultures with global mindsets,” said Brian Buckley, Chief Marketing Officer at Nasdaq. “At Nasdaq, we’re focused on helping our clients navigate complexity, accelerate growth and solve their toughest challenges. Together with the Mercedes-AMG PETRONAS F1 Team, we’ll showcase how precision, innovation, and strategic partnership can drive success – on the track and in the world of global business.”
“From pioneering technologies to forging strategic alliances with forward-thinking brands, we’re looking forward to collaborating with Nasdaq to benefit our fans, our partners, and our team,” said Richard Sanders, Chief Commercial Officer of Mercedes-AMG PETRONAS F1 Team. “As part of the partnership, Nasdaq and the Mercedes-AMG PETRONAS F1 Team will collaborate on storytelling and experiences at the intersection of business, technology, and sports, underscoring the strong alignment between the brands and their audiences.”
The Team will enjoy access to Nasdaq MarketSite – which is the home of Nasdaq’s bell ceremonies and the company’s iconic LED video “tower” – as well as additional commercial marketing and media opportunities. Nasdaq will have an integrated brand presence at every F1 race during the partnership and both organizations will benefit from co-branded content and merchandise. The partnership will debut at this year’s Miami Grand Prix, where Nasdaq’s brand will appear on the Mercedes-AMG PETRONAS F1 Team’s Pit Wall Canopy and the Engineers’ Central Island Station.
