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Motosport

Alpine becomes the new main partner of Prima Pramac Yamaha MotoGP for the MotoGP 2025 season

Itumeleng Garebatshabe
Last updated: January 28, 2025 16:06
By Itumeleng Garebatshabe
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  • In the run-up to the 2025 MotoGP season and the first winter tests (5-7 February at Sepang in Malaysia), Prima Pramac Yamaha MotoGP opens a new chapter in its history by teaming up with Alpine, the famous brand of top-of-the-range sports and racing cars.
  • Alpine becomes the main partner of the Prima Pramac Yamaha MotoGP team, which also enters its first year as second factory team with Yamaha Motor Co, Ltd.
  • Following the 2023 MotoGP Team World Championship title, Prima Pramac Racing has won its first Riders’ World Championship title in MotoGP 2024, the first independent team to achieve this result since 2001.
  • The team has set itself even more ambitious objectives for 2025, with the support of Alpine, a brand that shares its commitment to pushing back the limits of performance.

The links between Prima Pramac Yamaha MotoGP and Alpine go beyond pure racing, united by excellence and innovation in motorsport. Both entities are progressing in their respective fields, seeking new paths to success, whether in MotoGP, Formula 1 or the World Endurance Championship (WEC).

Alpine, the iconic French sports car brand founded in in 1955 by Jean Rédélé, a man with a passion for motorsport, is now one of the principal teams in Formula 1 and WEC. It has now joined forces with Prima Pramac Yamaha MotoGP in a partnership that is a first for MotoGP. It reflects the rapid growth of Prima Pramac Racing, which has consistently demonstrated itself to be one of the most ambitious, professional and forward-thinking teams in MotoGP.

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The unveiling of Prima Pramac Yamaha MotoGP will take place in just a few days, on January 31st at 19:45 local time (11:45 CET) at the prestigious W Hotel in Kuala Lumpur, Malaysia with a live streaming on www.pramacracing.com and the team’s official Instagram account (@pramacracing). This event will mark the beginning of a new era for the team as they take their place at the forefront of MotoGP, equipped with new ambition, a strengthened partnership with Yamaha, and the exciting backing of Alpine.

Pictures and videos of the new partnership between Prima Pramac Yamaha MotoGP and Alpine will be released after the unveiling ceremony on January 31.

Paolo Campinoti, Team Principal, Prima Pramac Yamaha MotoGP

“I am very proud of the start of this collaboration with Alpine, a historic brand that is now also a major player in F1 and WEC. This is the first time that a manufacturer present in the world’s premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is proof of what we have built over these years. Pramac Racing and Alpine are two realities that live competition in a dynamic, fresh and enthusiastic way, united by a passion for challenges.”

Antonino Labate, Director of Sales, Marketing and Customer Experience, Alpine

“In addition to Formula 1 and the World Endurance Championship, Alpine is strengthening its presence in Motorsport by becoming involved in the MotoGP World Championship, alongside the Prima Pramac Yamaha MotoGP team. This alliance will create new experiences for customers and fans passionate about motorsport. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit; the passion for performance.”

TAGGED:AlpineFormula 1MotoGPPrima Pramac Yamaha MotoGPWorld Endurance Championship

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