Toyota’s first quarter market sales increase +10% year-on-year outperforming the European market

• Toyota Motor Europe (TME) made a fast start in the first quarter of 2024 with 319,737 vehicles sold as market share increased to 7.3%, up +0.2pts year-on-year
• Toyota remains 2^nd best-selling passenger car brand in Europe
• Lexus sales increase +48% as it remained one of the fastest growing premium brands
• Toyota Professional sales expanded by +22% year-on-year with electrified options on all models

Toyota Motor Europe (TME) sold 319,737 Toyota and Lexus vehicles in the first quarter, an increase of +10% year-on-year. The Toyota brand retained its position as 2^nd best-selling passenger car brand with sales growth of +8% year-on-year, and Lexus maintained its position as one of Europe fastest growing premium brands as sales continued to surge with growth of +48% year-on-year. Toyota Professional, TME’s commercial vehicle division, also jumped forward with volume growth of +22% compared to the same quarter last year. TME’s overall electrified sales mix across Europe stands at 72% of total sales.

Brands and model performance

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Toyota sold 300,577 vehicles in Q1 2024, an increase of +8% year-on-year. The brand’s top sellers included Yaris range, Corolla range and the new Toyota C-HR recently began deliveries to customers. Toyota’s overall electrified sales mix was 71%, sales increasing +7% year-on-year. Sales of battery electric vehicles in the first quarter were up +39% year-on-year at 10,229 vehicles.

Toyota Professional sales increased to 40,852 vehicles, an increase of +22% year-on-year. Hilux sales increased by 15% to 16,783 vehicles, The Proace City small vans experienced strong growth of +40% to 15,881 vehicles while the Proace mid-size van range increased by +7%.

Lexus success continued into the first quarter 2024, increasing 48% year-on-year with 19,160 vehicles sold.  Its electrified sales mix accounted for 93% of total sales and almost 100% in West Europe. Lexus’ accelerated sales growth stems from the brand’s strong offensive in the D-E Premium SUV segment, providing a choice of hybrid, plug-in hybrid and battery electric powertrains across three models: NX (+47% sales year-on-year and RX (+29% year-on-year) and the RZ all-electric. Lexus UX provided additional with sales incrassing by +36 year-on-year, while the first deliveries of the keenly awaited all-new LBX started in this period.

TME highlights January- March 2024:

• Total sales: 319,737 (+10% year-on-year)
• Total electrified sales: 229,742 (+10% year-on-year)
• Total electrified mix: West Europe: 75% – East Europe*: 53% – TTL: 72%

Toyota highlights January- March 2024:

• Toyota sales: 300,577 (+8% year-on-year)
• Top sellers: Yaris Cross (52,794); Corolla range (47,224); Yaris (44,718); C-HR (31,299); Aygo X (26,280); RAV4 (25,717)
• Total electrified sales: 211,737 (+7% year-on-year)
• Top electrified: Yaris Cross Hybrid (49,186); Corolla Hybrid (41,000); Yaris Hybrid (39,410); Toyota C-HR Hybrid (30,274); RAV4 Hybrid/Plug-in Hybrid (24,327)
• Toyota Professional  sales: 40,852 (+22% year-on-year)
• Electrified mix: West Europe: 75%, East Europe*: 52% – TTL: 71%

Lexus highlights January- March 2024:

• Total Lexus sales: 19,160 (+48% year-on-year)
• Top sellers: NX (7,186); RX (3,684): UX (3,520)
• Total electrified sales: 17,607 (+10% year-on-year)
• Top electrified: NX Hybrid/Plug-in Hybrid (6,989); UX Hybrid/EV (3,448); RX Hybrid/Plug-in Hybrid (3,123)
• Electrified mix: West Europe: 99%, East Europe*:47% – TTL: 93%

Sales for January – March 2024 is listed below: