Toyota Motor Europe makes all-time sales record in 2024

• Toyota Motor Europe (TME) sold 1,217,132 vehicles in 2024, an all-time record and an increase of +4% year-on-year (1) 
• Multi-pathway approach winning new customers as electrified vehicles now make up 74% of TME’s total sales 
• Toyota brand remains 2nd best-selling passenger car brand with all-time record sales of 1,128,948 vehicles 
• Lexus sales achieve an all-time record of 88,184 vehicles, increasing by +20% year-on-year 
• Toyota Professional Proace range posts all-time record sales of 94,283 vehicles, increasing by +20% year-on-year 

Toyota Motor Europe (TME) sold 1,217,132 Toyota and Lexus vehicles in 2024, outperforming the market as its sales increased by +4% year-on-year. TME’s mix of electrified vehicles grew to 74%, an increase of +4% with battery electric vehicle sales up +18%, plug-in hybrids up +36% and hybrids up +9%. Toyota Professional’s Proace range of commercial vehicles also achieved an all-time sales record of 94,283 vehicles, an increase of +20% year-on-year.

Brands and model performance

Toyota sold 1,128,948 vehicles between January-December 2024, an increase of +3% year-on-year, marking the fourth consecutive year that Toyota brand occupied the 2nd best selling passenger car brand in Europe.  The brand’s top sellers included the Yaris range, Corolla range and the new Toyota C-HR. Toyota’s overall electrified sales mix is now at 73%, with volume increasing +9% year-on-year. Sales of battery electric vehicles were up +10% year-on-year at 33,821 vehicles. Plug-in hybrid sales increased +80% year-on-year with the introduction of the new Toyota C-HR PHEV.

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Lexus posted record sales of 88,184, +20% year-on-year, outperforming the premium market in Europe, while sales of its electrified models increased +24% year-on-year. Across this period, Lexus recorded its best ever market share of 2.5%, an increase of + 0.4 points.  Lexus has a 99% electrified sales mix in West Europe and 91% across the entire region. Key performers are the all-new luxury compact Lexus LBX hybrid and Lexus NX (available in plug-in hybrid and hybrid variants).

TME highlights January- December 2024:

• Total sales: 1,217,132(+4% year-on-year)
• Total electrified sales: 902,902 (+10% year-on-year)
• Total electrified mix: West Europe: 77% – East Europe*: 57% – TTL: 74%

Toyota highlights January- December 2024:

• Toyota sales: 1,128,948 (+3% year-on-year)
• Top sellers: Yaris Cross (204,787); Yaris (176,782); Corolla range (163,393); Toyota C-HR (131,622); Aygo X (97,466); RAV4 (94,344)
• Total electrified sales: 822,814 (+9% year-on-year)
• Top electrified: Yaris Cross Hybrid (199,778); Yaris Hybrid (160,128); Corolla Hybrid (135,118); Toyota C-HR Hybrid (115,525); RAV4 Hybrid/Plug-in Hybrid (91,094)
• Toyota Professional  sales: 132,614 (-5.0% year-on-year)
• Electrified mix: West Europe: 77%, East Europe*: 59% – TTL: 73%

Lexus highlights January- December 2024:

• Total Lexus sales: 88,184 (+20% year-on-year)
• Top sellers: NX (26,635); LBX Hybrid (23,018), RX (13,772)
• Total electrified sales: 80,088 (+24% year-on-year)
• Top electrified: NX Hybrid/Plug-in Hybrid (26,023); RX Hybrid/Plug-in Hybrid (10,642) UX Hybrid/BEV (10,701);
• Electrified mix: West Europe: 99%, East Europe*:38% – TTL: 91%

Sales for January – December 2024 is listed below: