On the occasion of the 50th anniversary of the BMW Art Car Collection, the BMW Art Car World Tour is taking place on all five continents with numerous accompanying activities and kicks off in Europe and Asia. The official start of the world tour was celebrated yesterday as part of the “(R) EVOLUTION OF ART” event at the BMW Group Niederlassung Wien.
A total of five BMW Art Cars will be shown in Vienna at the Museum of Applied Arts and at the SPARK Art Fair from March 20-23: the cars by Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, David Hockney and Jeff Koons. The latest and 20th BMW Art Car – the BMW M Hybrid V8 by renowned American painter Julie Mehretu – will embark on an Asian tour and be displayed at Art Basel in Hong Kong on March 28-30.
“We are honored to be able to host the start of the BMW Art Car World Tour in Vienna,” says Dr. Josef Reiter, Managing Director of BMW Group Niederlassung Wien. “As the BMW Group in Austria, we see it as our responsibility to promote art and culture. The (R) EVOLUTION OF ART event is part of our commitment to provide creative impulses and inspire dialogue between artists, their works of art and audiences. We believe that innovation and creativity are inextricably linked — just as in the development of our cars. Art appeals to emotions — just like a BMW. The moment in which a vehicle triggers enthusiasm, wonder or wonder is comparable to experiencing an impressive work of art. Designers and engineers are working to create not only functionality, but also an emotional bond — whether through iconic shapes, an unmistakable driving experience or the combination of technology and aesthetics,” says Reiter.
Design accelerates change: The BMW Vision Neue Klasse X and BMW Vision Neue Klasse together in Vienna for the first time.
As part of the event, an insight into the Neue Klasse vision vehicles was also given. With the Neue Klasse, the BMW Group is making the mobility of the future a reality as early as this year. Vehicle dynamics, drive, battery technology, operating concept, digitization: Each of these aspects has been significantly further developed and, as with design, has sometimes skipped over a generation.
With the BMW Vision Neue Klasse, the BMW Group is giving a glimpse of what the next generation of vehicles from the core BMW brand will look like. The vision vehicle shows the BMW brand’s new design language, which will be reflected in many other models from the brand. The new design language is clear, elegant and timeless. The new, all-electric vehicle architecture offers new interior design options.
In the BMW Vision Neue Klasse X, the aesthetics, technology and philosophy of the Neue Klasse are transferred to the sports activity vehicle sector. The vision vehicle offers a glimpse of the BMW iX3, which will go into series production at the Debrecen plant (Hungary) in 2025.
Born from passion: a brief history of the BMW Art Car Collection.
On 14 June 1975, the BMW 3.0 CSL designed by American sculptor Alexander Calder took to the track at the 24 Hours of Le Mans. The project was initially intended as a one-time collaboration between the artist and BMW. The audience cheered for the colourful racing car and children rejoiced. BMW decided this had to continue! It all began with the passion for art and motorsport of French auctioneer and racing driver Hervé Poulain.
In 1975, Poulain found a visionary ally in Jochen Neerpasch, founder and Head of BMW Motorsport, for his plan to enter a BMW designed by an artist in the legendary Le Mans endurance race. Even though the first BMW Art Car retired from the race after seven hours, it became a true crowd favourite, laying the foundations for the collection.
The BMW Group’s Cultural Engagement.
With over 100 projects worldwide, the BMW Group’s international cultural funding has been an essential part of corporate communication for almost 50 years. The BMW Group’s long-term commitment focuses on contemporary art, music and film, and design.
In addition to its own formats, such as the BMW Art Cars, and the “Opera for All” concerts, the company supports leading museums and art fairs as well as orchestras and opera houses around the world. BMW Group’s commitment to culture is always based on mutual curiosity and appreciation. Despite all its cultural commitments, the company takes absolute freedom of creative potential for granted — because it guarantees groundbreaking works in art just as much as it is for innovations in a commercial enterprise.
The BMW Group in Austria is involved in various cultural projects in Austria and has maintained a long-standing partnership with the Albertina Art Museum. In the area of contemporary art, BMW in Austria accompanies the music festival in Steyr and the Lido Sounds in Linz.
