- In 2024, the Renault brand reported its second consecutive year of growth, with 1,577,351 vehicles sold (PC + LCV), a rise of 1.8%.
- This performance builds on the fundamentals of the Renaulution plan, implemented over the past four years:
- Sales of electrified vehicles rose by 20% in Europe, confirming the pertinence of Renault’s bold product and technology choices.
- Sales of full-hybrid vehicles rose by 30%, placing Renault in second place on the European market, while sales of electric vehicles (PC + LCV) increased by 9%.
- Renault 5 E-Tech Electric, recently voted Car of the Year 2025, made a strong start in its first countries of sale. It is already France’s best-selling B-segment electric city car for November and December combined.
- Strong emphasis has been placed on sales quality, with one sale in every two to retail customers in Europe.
- Buoyed by the commercial success of the first vehicles in the Renault International Game Plan, Kardian and Koleos, sales rose by 10% in Brazil, 81% in South Korea and 7% in Morocco.
- With a strategy balanced between passenger cars and light commercial vehicles: Renault reaffirmed its leadership of the LCV market in Europe, with market share of 15.3% and 310,500 vehicles sold, a rise of 4.6%.
“Renault’s growth in 2024 was driven by product and technology choices made as part of the Renaulution and implemented consistently over the past four years. Our product offensive, based on the best of electric and hybrid technology, is proving a success, and Renault 5 E-Tech electric has just won Car of the Year. We have not compromised on our value strategy. Sales quality is central to a policy that is fully shared by our dealer network, who I would like to thank. The brand has now achieved the right balance, between retail and business customers and hybrid and electric vehicles. It has also developed a robust international plan to pursue its ambitions outside Europe. This makes us agile and abble to seize opportunities, while also protecting prices and residual values.”
Fabrice Cambolive, CEO Renault brand
Buoyed by a unique product offensive with the launch of eight new models in 2024 (Scenic E-Tech electric, Rafale, Symbioz, Master, Renault 5 E-Tech Electric, Renault Duster, Kardian, and Grand Koleos) and one restyled model (Captur), Renault reported a global sales increase of 1.8%, in a market that expanded by 1.4%, with 1,577,351 vehicles sold, 28,000 more than in 2023.
In Europe, the brand grew by 3.3%, twice as fast as the market (1.7%), selling 1,009,000 vehicles for market share of 6.7%. This expansion was driven, in particular, by the brand’s key markets:
- United Kingdom (+21.4% in sales volumes in a market up by 2.8%),
- Spain (+10.8% in a market up by 8%),
- Italy (+6.7% in a market down by 0.3%),
- France (+0.4% in a market down by 2.5%).
Note the strong performance of Clio, which ranks number 2 in the passenger car market, moving up two places from 2023, with a 7% increase in sales volumes.
A 20% rise in sales of electrified vehicles across Europe
To meet the needs of all customers, Renault is pursuing a two-pronged electrification strategy delivering the best of both technologies : hybrid and electric. Sales of electrified vehicles (electric + hybrid) rose by 20% in Europe in 2024.
- Renault’s full-hybrid offering now spans its entire range in Europe (from Clio to Rafale, with seven full-hybrid vehicles from the B to the D segment).
In 2024, Renault posted a 30% increase in sales of its full-hybrid vehicles, which now account for 40% of its sales of ICE vehicles. Renault is European number 2 on the full-hybrid market.
- In 2024, Renault reported a 9% increase in sales of its electric vehicles (PC + LCV) in Europe. The brand is expanding its range in 2025, with the arrival of Renault 4 E-Tech electric.
Renault made the ambitious choice to implement dedicated electric platforms, AmpR Small (B segment) and AmpR Medium (C segment). Unique in Europe, these platforms allow the brand to deliver more value for customers with lighter, more efficient and modern vehicles: driving pleasure, access to electric ecosystems, connectivity, space, etc. - Renault 5 E-Tech electric makes a successful debut
One year after Scenic, Renault 5 E-Tech electric was voted Car of the Year 2025 by a panel of 60 journalists from 23 European countries. This award confirms the relevance of Renault’s electric vehicle strategy.
Launched first in October in France, Renault 5 E-Tech electric has seen almost 10,000 registrations and is already France’s best-selling B-segment electric car for November and December combined.
With this strong start, Renault’s share of the electric passenger car market in France rose sharply in 2024, from 15.5% at end-October to 23% for November and December combined.
Renault 5 E-Tech electric will continue to gain momentum in the first quarter of 2025, expanding its price range with the arrival of a 40 KWh battery and a version with a price tag €25,000. It will also make its debut in several other European countries, including the United Kingdom, Norway, Sweden, Denmark, Finland, Hungary, Poland…
The eagerly awaited arrival of Renault 4 E-Tech electric will be another product highlight for the brand in 2025.
Winning choices in technology
The technological choices made by the brand give it a real competitive advantage and have been welcomed by customers.
- In 2024, for example, the openR link multimedia system with Google built-in was chosen for 81% of vehicles available with this option.
- The Solarbay “opacifying” panoramic roof, launched in 2024, is now fitted on 42% of vehicles available with this option (Scenic, Rafale and Symbioz).
- On several models, the brand has also deployed a new generation version of 4CONTROL, its unique 4-wheel steering system. 4CONTROL improves vehicle safety, agility and performance in all circumstances, whether driving in town or at higher speeds. In 2024, it was fitted on 29% of vehicles available with this option.
A reaffirmed emphasis on sales quality
The performance of the brand is underpinned by the value-centred business fundamentals put in place with the Renaulution plan.
- Retail customers account for one in every two vehicle sales in Europe. On Renault’s five main European markets, the brand’s share of the retail sales market rose to 7.1% with 271,900 vehicles sold, up from 6.8% with 264,300 vehicles sold in 2023.
- Another marker of sales quality: our residual values were higher than in 2023, outperforming the market.
- Vehicle sales in the SUV C and D segments rose by 23%, and now account for 29% of Renault sales in Europe (+4.8 points compared with 2023). With the full renewal of the C/D range completed in 2024, and the arrival of Scenic, Symbioz and Rafale, the brand is targeting continued growth in 2025.
- Concerning the move upmarket, the Iconic and Esprit Alpine versions accounted for 24% of sales in Europe in 2024, a twofold increase on 2023 with 12%.
A well balanced footprint giving the brand the necessary agility to seize growth opportunities
- Renault remains the world’s best-selling French brand. Supported by the launch of the first two vehicles in the Renault International Game Plan, Kardian and Koleos, sales rose 10% in Brazil, 81% in South Korea and 7% in Morocco. In 2025, Koleos will make its debut on new markets and an all-new C-segment SUV will be launched internationally.
- In Europe, the strong balance between the full-hybrid and all-electric ranges will allow Renault to respond rapidly to market requirements, meeting the needs of customers who are progressing at their own pace in the electric transition.
- Still in Europe, alongside higher sales of passenger cars, sales of LCVs also rose by 4.6%. Renault sold 403,000 vehicles worldwide of which 310,500 in Europe. The brand is once again European leader in the LCV market.
- This performance can be attributed to the success of its flagship vehicles, Kangoo (+30.5%) and Trafic (+14.8%) in a year of transition marked by the launch of New Master, and also to the expertise of the Pro+ network dedicated to fleet customers.
In 2024, the Renault brand demonstrated its ability to innovate and meet customer expectations. Building on a bold and well balanced strategy combining electrification, innovation and sales quality, the brand has consolidated its positions. In 2025, it will confirm this momentum through new launches in Europe, starting with Renault 4 E-Tech electric, and also on international markets with the deployment of the Renault International Game Plan.
