By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Toyota Expands Commitment to Hydrogen Society with Fleet, Infrastructure and Next-Gen System Debut
    April 30, 2025
    Ford is Ready to Tackle the Simola Hillclimb with Over 6 000 Horsepower
    April 30, 2025
    LDV (Maxus as Known in China) Makes a Bold Statement at Shanghai Motor Show
    April 30, 2025
    Upcoming OMODA C3 redefines the crossover with cyber-mecha aesthetics
    April 29, 2025
    Hyundai Motor Unveils the New XCIENT Heavy-Duty Fuel Cell Truck at ACT Expo 2025
    April 29, 2025
  • Bikes
    BikesShow More
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
    The Panigale V4 honoured with the prestigious iF Design Award
    March 30, 2025
    BMW Motorrad presents the new BMW R 12 G/S
    March 29, 2025
  • News
    NewsShow More
    Lucid Strengthens Leadership Team as Company Prepares for Growth
    May 8, 2025
    GWM Sells Over 100,000 Vehicles in April, Up 5.55% Year-on-Year
    May 8, 2025
    296 LMGT3s head to Belgium for 2025 6 Hours of Spa
    May 8, 2025
    Toyota Announces April Through March 2025 Financial Results
    May 8, 2025
    Mercedes-Benz 450 SEL 6.9: “The best car” of its time turns 50
    May 8, 2025
  • Concepts
    ConceptsShow More
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
    Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play
    April 4, 2025
    BMW Group reveals revolutionary electric drive concept with 800V technology for the Neue Klasse
    February 24, 2025
    Audi unveils Q6 e-tron offroad concept
    January 28, 2025
  • EVs
    EVsShow More
    Mercedes-Benz and The Mobility House Launch Europe-Wide Partnership for Smart Home Charging
    May 9, 2025
    Coming soon: the new Volvo XC70
    May 8, 2025
    Isuzu begins production of D-MAX EV pickup truck in Thailand
    May 2, 2025
    Rethinking the way we perceive, design and use electric LCVs with Renault Trafic, Goelette and Estafette
    May 2, 2025
    Volvo reaches milestone with 5,000 electric trucks sold worldwide
    April 29, 2025
  • Motosport
    MotosportShow More
    Porsche Penske Motorsport aims to maintain IMSA winning streak in the USA
    May 9, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    TGR ready for South African Safari Rally as W2RC resumes
    May 8, 2025
    Vantage GT3 in the hunt for glory at Spa-Francorchamps and Laguna Seca
    May 8, 2025
    All three Aston Martin Valkyries in competitive action as WEC heads to Spa and IMSA takes on Laguna Seca 
    May 8, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Successful together: representatives of the 12 project partners of the ATLAS-L4 project at the closing event in Penzing with Ernst Stöckl-Pukall, Head of the “Digitalization and Industry 4.0” department at the Federal Ministry of Economics (first row, second from right) and Georg Grüneißl, Head of Product Strategy and Planning at MAN Truck & Bus, representing the project consortium leader (first row, center)
    Goal achieved: the driverless truck on the road becomes reality
    May 8, 2025
    Volvo’s gas-powered trucks on the rise – enabling up to 100% CO2 reduction
    May 5, 2025
    Mercedes-Benz Trucks aims to win a GUINNESS WORLD RECORDS title with eActros 600
    May 2, 2025
    MAN again with rising order intake
    April 29, 2025
    Volvo reaches milestone with 5,000 electric trucks sold worldwide
    April 29, 2025
  • Reviews
    ReviewsShow More
    Sporty meets efficiency: the new Audi A6 plug-in hybrid models
    May 7, 2025
    THE ROLLS-ROYCE PHANTOM AT 100 YEARS
    May 4, 2025
    Introducing the 2026 Lucid Gravity Grand Touring
    April 16, 2025
    TGR to Launch Evolved GR Yaris
    April 14, 2025
    Connected development: the Audi A6 Avant as the perfect travel companion
    April 9, 2025
  • Tech
    TechShow More
    Hyundai Motor Group Delivers Enhanced In-Car Experience Through Equinix Data Centers Globally
    May 8, 2025
    Artificial intelligence as a quality booster
    April 28, 2025
    Kia Introduces AI Voice Assistant to Enhance Connectivity and Driver Experience
    April 16, 2025
    Bentley employs pioneering AI technology in the quest for leather perfection
    April 15, 2025
    Bandai Namco, AirConsole and Volkswagen bring PAC-MAN into the vehicle
    April 15, 2025
Hot News
Porsche Penske Motorsport aims to maintain IMSA winning streak in the USA
Mercedes-Benz and The Mobility House Launch Europe-Wide Partnership for Smart Home Charging
BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
Lucid Strengthens Leadership Team as Company Prepares for Growth
GWM Sells Over 100,000 Vehicles in April, Up 5.55% Year-on-Year
Electric Vehicles

Testing of new Volkswagen ID.7 almost complete

Motosport

Porsche customer teams celebrate an exceptional season with the 911 GT3 R

Latest News

Volvo Cars appoints Fredrik Hansson as CFO

Latest NewsTechnology

New BMW Panoramic iDrive revolutionises vehicle operation.

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

Mazda South Africa Deepens Emotional Connection with Drivers

Itumeleng Garebatshabe
Last updated: March 24, 2025 14:58
By Itumeleng Garebatshabe
827 Views
4 Min Read
Share
4 Min Read
SHARE

Mazda South Africa continues to evolve, embracing a human-centric approach that prioritises emotional connections over conventional marketing. As the brand redefines its relationship with drivers, Mazda’s latest campaign, Wonderrrr Awaits, signals a bold shift in how the brand engages with its audience—celebrating the joy, curiosity, and upliftment that come with every drive.

More than just a tagline, Wonderrrr Awaits is an invitation to see the road differently. It’s about transforming the everyday drive into an extraordinary experience—where every turn sparks curiosity, and every journey offers something unexpected. At its core, this campaign reflects Mazda’s belief that a car should be more than just a mode of transport; it should inspire, uplift, and connect with drivers profoundly and personally.

- Advertisement -
Ad image

The modern driver seeks more than performance and reliability. They want an experience that seamlessly integrates with their lifestyle and emotions. Mazda recognises this shift, leveraging consumer insights to move beyond traditional automotive marketing and create a resonant narrative. By focusing on human connection, the brand aims to elevate driving into something that enhances overall well-being and enriches daily life.

Mazda has already laid the groundwork for this transformation, incorporating Wonderrrr Awaits into its brand identity and messaging. The response has been overwhelmingly positive, with consumers engaging deeply with the campaign’s themes of discovery and joy. The shift has been reflected in marketing and product development—ensuring that every Mazda vehicle embodies intuitive design, advanced technology, and an experience-first philosophy.

As Mazda South Africa continues, drivers can anticipate more immersive brand experiences. From innovative test-drive concepts to digital storytelling that showcases real-life driver moments, Mazda is redefining what it means to connect with an audience. The brand also focuses on expanding its offering with models that align with the Wonderrrr Awaits ethos—vehicles designed to make every journey extraordinary.

An uplifting experience transforms the ordinary into the extraordinary. It’s the feeling of a perfectly balanced drive, the delight of discovering a new road, or simply the quiet comfort of a car designed around you. Mazda’s considered design philosophy ensures that every feature, from ergonomics to soundscapes, is crafted to enhance the driving experience in a natural, effortless, and emotionally engaging way.

Mazda’s approach is deeply rooted in understanding what drivers truly value. Research shows that people seek brands that resonate with their emotions and lifestyles. Whether it’s the need for a moment of calm in a fast-paced world or the thrill of a perfectly executed drive, Mazda is responding by crafting experiences that align with these desires.

“The introduction of Wonderrrr Awaits reflects our commitment to putting people first. It’s about creating an emotional bond between Mazda and those who drive our cars, making every journey more meaningful,” says Deolinda Da Costa, Marketing Director, Mazda South Africa. “Focusing on the human experience, we are moving beyond the traditional automotive narrative to create something truly inspiring for our drivers.”

The Wonderrrr Awaits campaign has already made waves in the industry and among Mazda drivers. With high engagement across social media, increased test-drive requests, and strong positive sentiment from consumers, the shift toward human-centric marketing is proving to be a success. Early adopters of this new Mazda philosophy are sharing their stories, reinforcing that the brand’s emotional approach to driving is resonating. Mazda South Africa is not just selling cars—it’s creating experiences. With Wonderrrr Awaits, the brand is redefining what it means to drive, ensuring that every moment behind the wheel is inspiring and delightful.

TAGGED:Mazda South AfricaWonderrrr Awaits

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Latest News

Exciting changes underway at Mazda South Africa

By Itumeleng Garebatshabe
June 19, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner