By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    BMW and Alvaro Barrington celebrate hydrogen mobility at Art Basel in Basel 2025
    June 18, 2025
    MHB DEALER EXPO 2025 – A Premier Automotive Networking Experience
    June 17, 2025
    Entries Open for The Cape 1000 – South Africa’s Most Beautiful Drive Returns for 2026
    June 10, 2025
    Ulterio Motiv Toyota Land Cruiser 6×6 and 6×4 to invade Land Cruiser Festival
    June 3, 2025
    Maserati enthrals at FuoriConcorso with GT2 Stradale and MCXtrema
    May 14, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    Porsche 963 cars raise 600,000 euros in Le Mans towards Racing for Charity
    June 20, 2025
    50 Years of BMW Art Cars and the BMW 3 Series at the BMW Museum
    June 20, 2025
    Ford Performance Returns to Pikes Peak with Electric Super Mustang Mach-E Demonstrator
    June 20, 2025
    Winners of ISUZU AI Innovation Challenge 2024 announced
    June 18, 2025
    Kia Tasman Blazes New Trail 
    June 18, 2025
  • Concepts
    ConceptsShow More
    TOYOTA GAZOO Racing unveils liquid hydrogen-fueled “GR LH2 Racing Concept” at Le Mans
    June 11, 2025
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
  • Interviews
    InterviewsShow More
    24-hour race at Le Mans, the Nürburgring and Spa – triple marathon for Mercedes-AMG Motorsport
    June 10, 2025
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
  • EVs
    EVsShow More
    Polestar 3 OTA update introduces new Abbey Road Studios Mode exclusively for Bowers & Wilkins audio system
    June 18, 2025
    No Compromise Ford Ranger PHEV Brings Electric Power to Europe’s Best-Selling Pickup
    June 18, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Ford Begins Capri and Explorer Battery Pack Assembly in Cologne
    June 17, 2025
    Special Envoy Launches XPress – SA’s First Full EV Courier Fleet
    June 11, 2025
  • Motosport
    MotosportShow More
    Commanding performance by Škoda at Rally Poland
    June 20, 2025
    Nissan Formula E Team ready for Jakarta return as Season 11 enters closing stages
    June 20, 2025
    Martin Prokop Becomes First Privateer for Ford Raptor T1+
    June 18, 2025
    The 2025 24 Hours of Le Mans in Numbers
    June 18, 2025
    Samantha Tan makes her debut in the MINI John Cooper Works at the Nürburgring
    June 18, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Daimler Truck and Volvo Group launch Coretura
    June 17, 2025
    Volvo Trucks launches upgraded Volvo Dynamic Steering system to increase road safety
    June 17, 2025
    MAN starts series production of electric trucks
    June 17, 2025
    UD Trucks Southern Africa celebrates dealers breaking barriers at 2025 awards ceremony
    June 11, 2025
  • Reviews
    ReviewsShow More
    THE NEW HAVAL H6 SUV IS HERE, AND IT’S BUILT FOR BIG MOMENTS!
    June 18, 2025
    THE NEW PEUGEOT E-208 GTi MORE PLEASURE. MORE GTi THAN EVER!
    June 17, 2025
    New BMW XM options: maximum exclusivity and breathtaking performance.
    June 12, 2025
    The Audi Q5 e-hybrid: all-rounder with great electric range
    June 11, 2025
    Lotus introduces 2026 Emira V6 SE and Emira Turbo
    June 6, 2025
  • Tech
    TechShow More
    New Kia App provides European drivers with a unified digital experience
    June 17, 2025
    Abbey Road Studios Mode makes global debut in Volvo EX90
    June 17, 2025
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
    VNC Automotive Partners with P3 to Enhance the SPARQ OS Platform
    May 29, 2025
Hot News
Commanding performance by Škoda at Rally Poland
Porsche 963 cars raise 600,000 euros in Le Mans towards Racing for Charity
Nissan Formula E Team ready for Jakarta return as Season 11 enters closing stages
50 Years of BMW Art Cars and the BMW 3 Series at the BMW Museum
Ford Performance Returns to Pikes Peak with Electric Super Mustang Mach-E Demonstrator
Latest News

Hyundai Motor Group, Toray Group Team Up to Shape New Era of Mobility through Material Innovation

Technology

Hyundai launches Nano Cooling Film to chill hot cars

Motosport

NICK CASSIDY LEADS THE CHARGE AS FORMULA E RETURNS STATESIDE FOR DOUBLE-HEADER

Motosport

The Mercedes-Benz W 25 made its debut 90 years ago

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

Maserati confirms commitment to 100% Engineered and Made in Italy strategic plan

Itumeleng Garebatshabe
Last updated: January 27, 2024 09:10
By Itumeleng Garebatshabe
614 Views
6 Min Read
Share
6 Min Read
SHARE

Maserati, the first Italian luxury Brand to develop and produce all-electric vehicles, is driving through a sustainable long-term profitable growth plan focused on consistent brand and product evolution. The Maserati range is 100% designed, developed, and manufactured in Italy, serving more than 70 countries around the world with an 86% export rate; Modena continues to serve as the beating heart of the House of the Trident, which has been based at the historic plant on Viale Ciro Menotti for more than 80 years.

As a Brand devoted to performance, innovation, design, quality, technology and luxury, Maserati is writing the future of luxury mobility with an ambitious strategy and is developing a comprehensive product plan aimed at electrification, to reflect customer aspirations.

- Advertisement -
Ad image

Maserati is the only luxury Brand within Stellantis, and following its positive financial recovery which began in 2021, is now setting a strong business model, projecting itself into an electric future to enhance its leading position in the luxury segment by maintaining production volumes and profitable margins in line with its unique brand positioning.

More than ever, Maserati believes in electric future mobility, and is currently organizing itself in all fields to transform its competitiveness and exceed the needs of the new luxury consumer. The Modena-based company has already embarked on its journey in the new electric era, by unveiling its first two BEV vehicles: the GranTurismo Folgore and Grecale Folgore (Folgore identifies the all-electric Maserati range), which are already on sale in Italy and EU markets. The GranTurismo Folgore, a true icon for the Brand, offers cutting-edge technical solutions derived from Formula E. With motorsport in its genes and roots in the spirit of pure competition, Maserati is the first Italian brand to compete in Formula E, as of 2023.

Maserati GranCabrio Folgore is due to be launched this year, shortly after its ICE version. The road to electrification will continue with the new MC20 Folgore in 2025, a brand-new large E-UV BEV in 2027, and the next generation of Quattroporte BEV in 2028.

All the Brand’s current and future models are and will be 100% designed, developed, and manufactured in Italy. As a result of a genuine combination of craftsmanship and innovation, Maserati will reaffirm the bond with its roots: the historic headquarters in Modena, which currently hosts the production of the MC20 and MC20 Cielo, will soon make room to produce the Folgore version of the most desirable super sports cars.

Eager to ensure that its cars feature the most attractive style and distinctive details, the Modena plant will also host the “Atelier of the Fuoriserie Personalization Program,” reserved to create bespoke Maserati models. Consistent investments are already planned in new facilities within the plant, and in specific training sessions for new staff working on the Fuoriserie Personalization Program.

At the historic plant on Viale Ciro Menotti, the company’s Leadership Team will work closely with an agile, expert, and focused Maserati Engineering Team – consisting of roughly 130 professional engineers and technicians – that will be fully developing the current and future range. The team will be operating in strong connection with the Engine Lab (where the full-electric powertrains are developed and tested) and will contribute to steering the brand to a higher luxury positioning. This strong team will jointly build the future of the Trident and will take the iconic Brand to new heights, as it deserves.

Maserati is part of the Stellantis “Dare Forward 2030” strategic plan announced on 1 March 2022, as a fully-fledged segment of its overall organization matrix. All new Maserati models will adopt electric powertrains, to bring great innovation and high performance, both typical of Maserati’s DNA: 2024 is a crucial milestone year for the company’s evolution and growth, especially amidst the challenges and changes faced by luxury brands within the global automotive business sector.

Davide Grasso, Maserati CEO: “Driven by our Modena heart, we are going full throttle to lead change on electrification, with two of our iconic models already available for purchase in their 100% electric versions, and another on the way this year. We will offer our preferred customers the most powerful Maseratis ever, pushing the boundaries of driving pleasure to a new era. With our long-term strategic vision and plan, we want to make a mark in the luxury world with unique Italian manufacturing excellence, constantly pushing distinctive quality and building our future with a dedicated business model that guarantees our customers the best products that reflect the Trident’s values.”

TAGGED:all-electricDare Forward 2030Made in ItalyMaseratiStellantis

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Auto Shows

Stellantis Brings Winning Global Portfolio to Paris Motor Show 2024

By Itumeleng Garebatshabe
October 15, 2024
Latest News

The Maserati GT2 has been revealed

By Itumeleng Garebatshabe
July 4, 2023
Technology

e-ROUTES, the electric vehicle co-pilot for stress-free journeys, designed by Stellantis

By Itumeleng Garebatshabe
July 8, 2024
Latest News

Stellantis Announces Leadership Adjustments to Support New Strategic Activities in China

By Itumeleng Garebatshabe
November 1, 2023
Latest News

Stellantis Starts Production in its Tafraoui Plant in Algeria

By Itumeleng Garebatshabe
December 12, 2023
Latest News

Stellantis Showcases Robust 2023 Full-Year Sales Growth in Europe

By Itumeleng Garebatshabe
January 12, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner