- ancia Pu+Ra HPE was named “Revelation” at the sixth edition of Automobile Awards ceremony held in Paris.
- The award was the result of a jury formed by 20 representatives from the French automotive, design and media fields.
- Lancia Pu+Ra HPE is the brand manifesto for the next 10 years and embodies the design language of all future Lancia models, starting with New Ypsilon that will be revealed in February.
- Lancia will be back in in France with a full range of 3 products, starting in the second half of 2024 with the new Ypsilon and with a network of 20 new dealers and 80 after-sales service points that will cover the major cities of the country.
Lancia Pu+Ra HPE was named “Revelation” in the concept car industry in 2023 by the Automobile Awards jury formed by 20 representatives from the automotive, design and media industry, thanks to the uniqueness of the Lancia concept car, that welcomes the brand’s Renaissance and its return in key European countries, including France, in 2024.
The concept car represents the vision of Lancia for the next 10 years in terms of design, interior home feeling sustainability, electrification and effortless technology and embodies the design language of all future Lancia models, starting with New Ypsilon this year and followed by the flagship in 2026 and by Delta in 2028
The Automobile Awards ceremony was held at the Automobile Club de France in Paris and the prize was received by Joël Verany, Stellantis Premium Cluster Director for France.
Lancia Pu+Ra HPE
The Lancia Pu+Ra HPE is the brand’s manifesto for the next 10 years, a 100% electric concept car that embodies the brand’s vision in terms of design, interior ambience, sustainability, electrification and easy-to-use technology. It is a car with a streamlined body for maximum efficiency, whether in terms of range, charging time or use. This first achievement of the new Lancia era is inspired by the world of Italian interior design, made possible by our partnership with Cassina, a leader in the high-end furniture industry, to result in a typically Italian experience of “feeling at home in your car”.
The name Lancia Pu+Ra HPE is based on Pu+Ra, the brand’s new pure and radical design language, whereas HPE stands for ‘High-Performance Electric’. This concept car fully embodies the principles of the new Lancia design, where the volumes of the car are created from the intersection of elementary geometric shapes, such as the circle and triangle, combined with certain iconic details of the brand’s heritage.
The Lancia Pu+Ra HPE features 70% tactile surfaces made with eco-friendly materials that epitomize the Italian spirit, redesigned tradition and the “home feeling”. The Lancia Pu+Ra HPE is the first car fitted with the S.A.L.A. multimedia system, which brings together the audio, air conditioning and lighting, making it possible to adapt the car’s interior environment with a mere gesture or using the sound of the customer’s voice.
