Kia America begins 2024 with strong January sales

• Record January performance by Kia’s SUV and utility lineup
• Kia EV sales increased 57-percent year-over-year
• Four Kia models achieve best-ever January sales: Carnival, Sportage, Forte and EV6

Coming off the highest annual sales volume in company history in 2023, Kia America delivered 51,090 units in January with growth across the brand’s SUV, utility, EV and electrified vehicle offerings.

Sales of Kia’s rugged and capable SUVs increased over the same period last year and accounted for 74-percent of January sales. After launching in December, sales of the all-new Kia EV9 three-row EV SUV rose 27-percent to 1,408 units in January, powering a 57-percent overall increase year-over-year for Kia EVs sales. Four Kia models posted best-ever January sales, including: Carnival (+81-percent YoY); Sportage (+16-percent YoY); Forte (+10-percent YoY) and EV6 (+9-percent YoY).

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“Kia’s sales continually increased over the past few years, and we’ve established a solid foundation to build upon as the industry transitions to electrified models,” said Eric Watson, vice president sales operations, Kia America. “With our flagship EV9 three-row EV SUV off to an impressive start after being named 2024 North American Utility Vehicle of the Year, and Kia’s rugged and capable SUVs continuing to gain market share, Kia will charge ahead in 2024 with six new and significantly redesigned vehicles scheduled to arrive in showrooms.”

In addition to the monthly sales performance, Kia America announced several initiatives, including:

• The all-electric Kia EV9 3-row SUV was named 2024 North American Utility Vehicle of the Year™ by the North American Car of the Year (NACTOY) jury. This is the third occasion in five years that the NACTOY jury has named a Kia vehicle as its top choice in the category, and the second win for a Kia electric vehicle (EV).
   
• Kia partnered with Riot Games to become the official sponsor of the League of Legends League Championship E-sports series.
   
• Kia America’s return to the Super Bowl with the brand’s 15th Big Game campaign for the all-new, all-electric EV9 three-row SUV. 
   
• Kia Corporation and Uber signed a Memorandum of Understanding (MoU) at the 2024 Consumer Electronics Show (CES) in Las Vegas, committing the two companies to collaborate on Kia’s planned development and deployment of PBVs.