By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    IAA MOBILITY 2025 Announces Powerful Lineup of Partners and Sponsors
    June 26, 2025
    BMW and Alvaro Barrington celebrate hydrogen mobility at Art Basel in Basel 2025
    June 18, 2025
    MHB DEALER EXPO 2025 – A Premier Automotive Networking Experience
    June 17, 2025
    Entries Open for The Cape 1000 – South Africa’s Most Beautiful Drive Returns for 2026
    June 10, 2025
    Ulterio Motiv Toyota Land Cruiser 6×6 and 6×4 to invade Land Cruiser Festival
    June 3, 2025
  • Bikes
    BikesShow More
    BMW Motorrad presents the new BMW CE 04
    July 3, 2025
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
  • News
    NewsShow More
    Tata Motors registered total sales of 2,10,415 units in Q1 FY26
    July 3, 2025
    Kia Announces June 2025 Global Sales Results
    July 3, 2025
    Automobili Lamborghini triumphs at the 2025 Red Dot Awards with the entire hybrid range
    July 3, 2025
    Volvo Cars reports June sales
    July 3, 2025
    Volkswagen Group Award 2025: Honoring supplier excellence and strenghtening strategic collaboration
    July 3, 2025
  • Concepts
    ConceptsShow More
    Mercedes-AMG presents the CONCEPT AMG GT XX
    June 25, 2025
    TOYOTA GAZOO Racing unveils liquid hydrogen-fueled “GR LH2 Racing Concept” at Le Mans
    June 11, 2025
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
  • Interviews
    InterviewsShow More
    24-hour race at Le Mans, the Nürburgring and Spa – triple marathon for Mercedes-AMG Motorsport
    June 10, 2025
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
  • EVs
    EVsShow More
    Polestar 4 wins the 2025 Mille Miglia Green
    June 27, 2025
    IONIQ 5 N Earns Coveted ‘Five-Star Car’ Accolade at 2025 Autocar Awards
    June 26, 2025
    Polestar 3 OTA update introduces new Abbey Road Studios Mode exclusively for Bowers & Wilkins audio system
    June 18, 2025
    No Compromise Ford Ranger PHEV Brings Electric Power to Europe’s Best-Selling Pickup
    June 18, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
  • Motosport
    MotosportShow More
    The BMW M2 CS sets a new record of 7:25.5 minutes on the Nürburgring-Nordschleife
    July 3, 2025
    Nissan Formula E Team to field Abbi Pulling and Gabriele Minì in Berlin Rookie Test
    July 3, 2025
    Castrol NWM Ford Team Secure Dominant Victory and Strong Finishes at Bronkhorstspruit
    July 3, 2025
    VARIAWA CLAIMS P2 AS TGRSA OPENS 2025 SARRC CAMPAIGN
    July 3, 2025
    Maserati MCXtrema revives MC12 legend at CrowdStrike 24 Hours of Spa
    June 26, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    MAN celebrates 70 years of tradition and modernity at its Munich plant
    July 3, 2025
    Tata Motors strengthens presence in Qatar with the launch of all-new LPO 1622 bus
    June 26, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Daimler Truck and Volvo Group launch Coretura
    June 17, 2025
    Volvo Trucks launches upgraded Volvo Dynamic Steering system to increase road safety
    June 17, 2025
  • Reviews
    ReviewsShow More
    Introducing the Land Cruiser Hybrid 48V: a new powertrain for Toyota’s legendary SUV
    June 23, 2025
    THE NEW HAVAL H6 SUV IS HERE, AND IT’S BUILT FOR BIG MOMENTS!
    June 18, 2025
    THE NEW PEUGEOT E-208 GTi MORE PLEASURE. MORE GTi THAN EVER!
    June 17, 2025
    New BMW XM options: maximum exclusivity and breathtaking performance.
    June 12, 2025
    The Audi Q5 e-hybrid: all-rounder with great electric range
    June 11, 2025
  • Tech
    TechShow More
    Gaming fun on the go: Audi integrates AirConsole
    June 26, 2025
    New Kia App provides European drivers with a unified digital experience
    June 17, 2025
    Abbey Road Studios Mode makes global debut in Volvo EX90
    June 17, 2025
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
Hot News
The BMW M2 CS sets a new record of 7:25.5 minutes on the Nürburgring-Nordschleife
Tata Motors registered total sales of 2,10,415 units in Q1 FY26
Nissan Formula E Team to field Abbi Pulling and Gabriele Minì in Berlin Rookie Test
Kia Announces June 2025 Global Sales Results
Automobili Lamborghini triumphs at the 2025 Red Dot Awards with the entire hybrid range
Electric Vehicles

Stellantis Pro One starts delivery of Hydrogen vehicles to Hysetco

Subaru of America Reports March 2024 Sales Up 15.2 Percent
Latest News

SUBARU OF AMERICA REPORTS MARCH SALES UP 15.2 PERCENT

Electric Vehicles

Mercedes-Benz opens first European Charging Hub in Mannheim

Trucks & BusesElectric Vehicles

Scania launches MCS rapid charging solution at EVS38

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

Continental Debuts World’s First Automotive Display Embedded in Transparent Swarovski Crystal

Itumeleng Garebatshabe
Last updated: January 8, 2024 10:49
By Itumeleng Garebatshabe
600 Views
6 Min Read
Share
6 Min Read
SHARE
  • World premiere at the Consumer Electronics Show (CES) in Las Vegas: Continental and Swarovski Mobility present innovative display for premium vehicles
  • Crystal Center Display with unique construction: Floating appearance of the screen content in a precision-cut crystal body
  • Advanced microLED technology ensures superior brightness and contrast
  • Honored for outstanding product design with CES 2024 Innovation Award Honoree

Technology company Continental is showcasing its Crystal Center Display for the first time at the Consumer Electronics Show 2024. In a world-first, the premium automotive display is fully embedded in a stylish crystal housing – opening up completely new possibilities to integrate minimalist luxury into car interiors with its frameless and semi-transparent look. The 10-inch display is based on the latest microLED technology that enables unprecedented levels of brightness and contrast. The image-generating microLED panel is suspended in an artfully composed crystal body, creating the illusion that the content displayed is floating. The unique combination of the automotive display and real crystal was developed in collaboration with Swarovski Mobility. For this solution, the technology company Continental was honored with a CES Innovation Award Honoree for outstanding product design.

Contents
Focal point of the vehicle interior: exquisite design meets state-of-the-art display technologyTechnology and design in symbiosis: collaboration with Swarovski MobilityCutting-edge microLED display technology for remarkable visual performanceCES 2024 Innovation Award honoree for the Crystal Center Display

“With the Crystal Center Display as a key component, we want to turn the world of interior design on its head and create an innovative focal point for premium vehicles of the future – one that grabs attention and stirs emotions. We are moving away from the straightforward display of information and elevating it to a highly personalized user experience,” said Dr. Boris Mergell, head of the User Experience (UX) business area in Continental.

- Advertisement -
Ad image

Focal point of the vehicle interior: exquisite design meets state-of-the-art display technology

The three-dimensional crystal form turns heads with its unique facet cut developed in-house by Swarovski Mobility and underlines the elegant appearance of the Crystal Center Display. The eye-catching arrangement of the central information display gives automotive designers exciting new ways to interpret the minimalist aesthetic in luxury car interiors.

The Crystal Center Display, as the key control element, is at the heart of the operating concept and information playback. Its innovative design blurs the boundaries between technology and intuitive interaction, as the semi-transparent and floating display brings in-car virtual assistance systems to life in a way that has never been seen before. This puts interaction between human and vehicle (the so-called human-machine interface) at the heart of an emotionalized brand experience.

Technology and design in symbiosis: collaboration with Swarovski Mobility

To bring this unique combination of technology and aesthetics to life, Continental has entered a collaboration with Swarovski Mobility. This will allow the two companies to pool their resources and leverage their expertise into a product that breaks new ground in terms of both design and technology. Particular focus was placed on the volumetric crystal panel, which features distinctive faceting created using special grinding techniques. The experts at the traditional Austrian company succeeded in conceiving a delicate yet extremely durable crystal housing that meets the optical and technical challenges of in-vehicle use. The tinted crystal element, striking and transparent, allows the driver and passengers to see right through to the center console behind it. The elegant overall look underscores the unique character and design.

The display is embedded seamlessly into the premium crystal housing, creating the illusion that the content being displayed is floating in the crystal itself.

“The Crystal Center Display is the result of a combination of production and process technologies which together with Continental we implemented into an innovative new design element – one that is as impressive visually as it is technically,” explained Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. He continued: “In this way, our crystal becomes much more than just an interior design element – users experience it as a key interaction interface in the vehicle.”

Cutting-edge microLED display technology for remarkable visual performance

A particular challenge faced by the engineers at Continental was to project the display into the tinted crystal panel and merge everything into a seamless unit. This creates the illusion that the content being displayed is floating freely in the crystal. To achieve this, the Crystal Center Display employs advanced microLED technology. MicroLED displays feature self-illuminating pixels and offer much greater brightness and superior contrast than comparable technologies. With the next-generation screen technology built into the Crystal Center Display, Continental is paving the way for exciting new luxury interior concepts that could define cars of the future.

CES 2024 Innovation Award honoree for the Crystal Center Display

The symbiosis of premium crystal and leading-edge display technology was a big hit when the Crystal Center Display debuted at the Consumer Electronics Show (CES) 2024 in Las Vegas. The world-first from technology company Continental was short-listed as a CES 2024 Innovation Award honoree in the category of “vehicle tech & advanced mobility”. The jury was impressed by the innovative and minimalist design combined with the technical features of the display.

TAGGED:CES 2024ContinentalCrystal Center DisplaymicroLED

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Technology

Volkswagen integrates ChatGPT into its vehicles

By Itumeleng Garebatshabe
February 28, 2024
Latest News

AUMOVIO to Focus on Value- and Growth-oriented Development

By Itumeleng Garebatshabe
June 25, 2025
Latest News

Continental and Synopsys Provide Vehicle Digital Twin Capabilities to Accelerate Software Development

By Itumeleng Garebatshabe
December 11, 2023
Motosport

Extreme E extends partnership with Founding Partner Continental

By Itumeleng Garebatshabe
January 17, 2024
Latest News

Continental Increases Profit and Drives Forward Realignment in 2025

By Itumeleng Garebatshabe
March 5, 2025
By 2027, a further 1,000 smallholders are to be involved in the project. © GIZ/Canopy Indonesia
Latest News

Responsible Sourcing of Natural Rubber: Continental Further Expands its Commitment

By Itumeleng Garebatshabe
April 17, 2025

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner