Chery’s latest international brand, LEPAS, has reached a major milestone as its first model—the L8—officially rolls off the production line. Designed to support Chery’s premium positioning and global expansion, LEPAS aims to fill a market gap with a fresh take on elegant travel, guided by the brand’s philosophy: “Colourful Life, Masterful Drive.”
The LEPAS L8, the brand’s inaugural model, sets a new benchmark for mainstream SUVs. With its sleek styling, spacious cabin, and comprehensive tech and safety features, it caters to urban elites seeking a premium vehicle. Beyond the L8, LEPAS will expand its lineup to cover all mainstream segments, building a diverse portfolio tailored to customer needs, from families to luxury enthusiasts.
The new brand name fuses “LEAP” AND “PASSION,” symbolising dynamism and vitality while balancing elegance with fervour. The “Leopard Aesthetics” design, inspired by the American leopard’s muscular contours, creates boundary-defying visual signatures.
“Chery’s continued expansion into global markets is a clear reflection of its ambition and ability to evolve with the needs of today’s discerning drivers,” said Verene Petersen, National Marketing Manager for Chery South Africa. “The introduction of LEPAS, and its first model, the L8 luxury SUV, adds a dynamic new layer to Chery’s growing portfolio, combining refined design and premium innovation to meet the expectations of a new generation of consumers.”
The debut was marked by a live unveiling attended by global partners and media, where Mr. Zhu Shaodong, Executive Vice President of Chery International Business Division, and Mr. Cao Bin, Chief Technology Officer of Chery, presented the brand’s first vehicle.
“LEPAS represents the Chery R&D team’s relentless pursuit of excellence,” said Bin. “From design and engineering validation to mass production, we have meticulously refined every detail to meet the highest global standards. Moving forward, we will ensure a seamless product rollout, delivering vehicles that align with the needs of international markets.”
