P3 digital services, technology leader in In-Vehicle Infotainment (IVI), announces that it will have the biggest presence ever in the upcoming edition of the Consumer Electronics Show CES 2024, 9-12 January.
Increasingly regarded as a pivotal event for showcasing leading edge automotive technology, CES 2024 will undoubtedly unveil new solutions that redefine what’s possible in vehicles, whether automobile, recreational vehicle or motorbike. It’s also the place where visitors can experience truly next-level in-vehicle infotainment powered by P3.
CES visitors will get the opportunity to see for themselves how SPARQ OS’ ever-increasing array of functions, apps and services are game changers in terms of utility, safety and experience, both for drivers and their passengers.
“CES 2024 will be the biggest event ever for us,” commented Marius Mailat, P3 digital services CTO. “The SPARQ OS platform has been expanding rapidly and now counts over 200 apps and services: We truly believe that we are at the dawn of a new era of IVI innovation, enabled by Android Automotive OS, and we’re hugely excited about the opportunity to meet at CES with vehicle manufacturers from around the world.”
SPARQ OS is the dynamic and ever-innovating IVI solution created by P3 based on Android Automotive OS (AAOS), the fastest growing in-vehicle infotainment operating system in the world today.
SPARQ OS comprises a growing ecosystem of partners and pre-integrations, delivering a highly capable and variety-packed IVI platform that benefits vehicle manufacturers and their customers. With enabling apps and services including 3SS 3Ready in-car entertainment, Büyütech, Sygic and VicOne, among many others, drivers and passengers benefit from a superior experience in their vehicles, with enhanced safety, for their entire journey.
SPARQ OS state-of-the-art cockpit platform
SPARQ’s state-of-the-art cockpit platform includes a diverse and expanding app store – SPARQ store offers over 200 automotive apps to date. It’s also pre-equipped with smart navigation and other enabling services. P3’s flagship IVI solution also features digital and personal voice assistant, charging, rich media, and a wide array of entertainment that meets the needs of all a vehicle’s occupants.
SPARQ store is a fully customizable white label app store that connects OEMs with the world’s most creative and prolific application developers to create the future of connected vehicles. The SPARQ store meets vehicle makers’ commercial and technology roadmap requirements. Meanwhile, with its rich diversity of services and functions, SPARQ OS IVI meets customers’ needs and expectations. Furthermore, SPARQ OS is future-ready, with the best in-vehicle applications and services continuously onboarded.
By deploying SPARQ OS, OEMs retain full control over the distribution and availability of apps and services based on region, market, vehicle type and brand. From its look and feel to the apps offered to users, every aspect is fully managed by the OEM. SPARQ OS complies with all current security, privacy, and driver distraction policies.
Benefits of SPARQ OS:
· Customizable platform for the OEM to align the IVI experience with the vehicle’s and brand’s look and feel
· Customizable, secure and rich app store
· Intuitive interface for the driver
· Up-to-date and continually expanding app catalogue
· Easy and efficient app management
· OEM/app provider CMS for editing apps
· Over the air (OTA) updates for firmware and software
The OEM stays in the driver’s seat as to which apps are available to ensure only the most relevant ones are presented to customers. The vehicle manufacturer has full ownership of the data and control over content. App developers can manage and update apps on an ongoing basis.
AAOS-powered SPARQ OS gives carmakers the flexibility and all-important features to fulfil the requirements of a software defined vehicle.
Versatility in-built
SPARQ OS will fit in any screen and layout to meet the OEM’s needs and the service can be fully branded. SPARQ OS has the intelligence to learn the driver’s needs and behaviors to make suggestions and simplify operation, easing the driver’s burden and creating the perfect user experience. SPARQ OS analyses the interactions inside the vehicle: Understanding driver habits and needs improves safety and comfort while driving.
Over the air updates – Efficient, secure and sustainable
Providing firmware and software over-the-air-updates is a major challenge for the automotive industry, especially throughout a product’s lifecycle.
SPARQ OS features fully automated over-the-air software and firmware updates, delivering both resource efficiency and sustainability for OEMs. With SPARQ OTA, and its remote management, the automaker benefits from the easiest and most efficient way to keep the vehicle safe and equipped with the very latest technology versions. SPARQ OS reliably provides all the necessary components and infrastructure to create, deploy and install OTA updates so that customers always get the latest tech.
Today’s software defined vehicles require regular installation of security patches, feature upgrades and services. SPARQ OTA facilitates software changes and regular security updates are automatically assessed, created and delivered into the vehicle.
OEMs can provide an expectant marketplace with sustainable vehicles that have reduced production costs and less electronic waste. With SPARQ OS, sustainability can become a carmaker’s core value and brand identity.
SPARQ OS IVI – a unique opportunity for OEMs to differentiate
In-vehicle infotainment is becoming an increasingly important part of a carmaker’s product strategy. OEMs have the real opportunity to differentiate by offering a branded and powerful infotainment hub, and this is already becoming an influencing factor in consumers’ vehicle purchase decisions.
SPARQ OS helps car manufacturers to differentiate by delivering advanced top-bottom custom Human-Machine Interface (HMI), service layer and Vehicle Hardware Abstraction Layer (VHAL) integration.
With SPARQ OS, automakers can give their customers state-of-the-art, highly functional IVI abundant with user-centric driver aids and an array of appealing content. Meanwhile OEMs realize faster time-to-market, cost savings, and minimized technology risk.
At CES 2024, P3 will showcase SPARQ OS in all its rich variety and functionality. P3 will especially highlight its enhancing integrations with SPARQ OS ecosystem partners. These include:
3SS – 3 Screen Solutions – acknowledged leader in powering superior user experiences for pay-TV operators, 3SS’ 3Ready platform is integrated with SPARQ OS to bring customizable entertainment hubs into vehicles
Adapta Robotics – MATT is the robotic system dedicated to automation of device testing, and primary solution for connected cars and IVI end-to-end testing and validation
Beyond HMI – Beyond HMI specializes in consultancy for automotive usability, user experience, and HMI development, supporting industry players including OEMs
Büyütech – ADAS (Advanced Driver Assistance Systems) specialist Büyütech gives drivers consolidated all-angle camera visibility for the first time on Android Automotive OS
Lantronix – the latest IVI hardware platform integrated with SPARQ OS creates a powerful end-to-end solution that benefits consumers as well as carmakers
Profilence – Award-winning QA Suite safeguards against critical software issues, ensuring early discovery for swifter problem-solving
Sygic – the world’s most downloaded offline GPS navigation is included in SPARQ store. The simple and smooth touch interface allows reliable usage even without a connection to mobiles or other services
VicOne – State-of-the-art cyber protection gives vehicle manufacturers and their customers ultimate confidence that the infotainment environment is always safeguarded
Vivaldi – With Vivaldi integrated in SPARQ OS, users can experience powerful, personal, and privacy-friendly browsing
Android Automotive at the heart of SPARQ OS
P3 has been a trailblazer in automotive technology for 27 years, helping customers to leverage modern automotive operating systems. P3 is a trusted technology co-development partner for many OEMs.
At the forefront of innovation, early on P3 recognized the immense potential of Android. P3’s vision centers around developing SPARQ OS, a leading-edge IVI technology platform based on AAOS, aimed at delivering transformative utility, safety, and user experiences to drivers. Simultaneously, OEMs across the automotive spectrum – cars, trucks, RVs, motorbikes and commercial vehicles – can differentiate, generate revenue, and unlock operational advantages.
P3 is co-development partner in the industry’s largest scale Automotive OS development project with Renault/Mitsubishi Alliance including Google Automotive Services launched in 2022.
Carmakers get the infotainment platform they need with SPARQ OS
OEMs today are searching for a rapid-launch, flexible infotainment platform that enables them to stand out from the competition. Plus, in today’s economically challenging times, they need to realize operational efficiencies and cost savings. SPARQ OS ticks all the boxes.
CES visitors are encouraged to see and experience why a growing number of car, truck, recreational vehicle and motorbike manufacturers are choosing to put SPARQ OS at the heart of their product development roadmap.
