Just a few weeks after revealing that DJ, producer, and electronic music sensation Alan Walker had teamed up with Jetour as their new global ambassador, his latest theme song, “Forever Young,” has now been released.
This latest track combines Jetour’s “Travel+” philosophy with Walker’s distinctive musical style and signature beats, crafting an energetic and captivating atmosphere, while the evocative lyrics amplify the spirit of exploration that Jetour embodies.
Jetour’s international strategy is driven by its innovative “Travel+” philosophy, to be the automotive brand with the deepest understanding of travel, enhancing the customer experience through cutting-edge technology, world class safety and ample space for travel with family and friends.
As a globally recognised EDM artist, Walker noted that Jetour’s “Travel+” philosophy served as the primary source of inspiration while composing “Forever Young.” The landscapes he encounters during his travels have had a significant influence on his creative process, showcasing the profound impact travel has on his music.
“Born on the journey, feeling the wind outside the window, I see the rhythm in motions. Every journey is a conversation with myself. Every piece of scenery during the journey has become my musical inspiration, ” Walker says. “I’m honoured to partner with Jetour and here’s the campaign anthem, Forever Young”, he said when launching the song, which has already garnered over 731,700 views on YouTube.
Walker’s breakout single in 2015, Faded, has amassed over 2 billion streams on Spotify. “Music has been my passion since I was young, and it still amazes me how far it’s taken me,” he says.
This collaboration and new release strengthen the shared passion for travel, music, and lifestyle between Walker and the global SUV brand, which has been making a significant impact in the automotive world since first launching in 2018. Their mutual spirit of exploration and dedication to promoting a positive outlook on life make this brand partnership an ideal fit.
Jetour, which last year marked an extraordinary 80.3% year-on-year growth, hopes that ‘Forever Young’ will be the ideal soundtrack for their customers’ countless adventures, with each note, lyric, and beat designed to inspire, uplift, and remind them of the joy of the open road.
Locally, Jetour launched in South Africa in September last year, and has already sold over 2 000 retail units of its 5-seater Jetour Dashing and 7-seater X70 Plus models, illustrating the expanding reach and increasing popularity of this SUV brand, delivering affordable luxury to consumers.
As Jetour continues to emerge as a dominant force in the global SUV market, its partnership with Walker represents another key milestone – breaking new boundaries and introducing the “Travel+” concept to a broader audience. Jetour remains committed to enhancing its customers’ travel experiences with vehicles that feature sleek designs, cutting-edge technology, and exceptional performance, all while reinforcing its leadership in the “Travel+” automotive sector.
Find ‘Forever Young’ on YouTube here.
