FIAT Debuts the Fiat 500e for North America

Itumeleng Garebatshabe
By Itumeleng Garebatshabe 171 Views 2 Min Read
2 Min Read
2024 FIAT (500e) RED
  • Fiat 500e is the Stellantis’ first BEV in North America combining the love of an iconic brand with a sustainable mission.
  • The Fiat (500e)RED is the first drop of the 2024 Fiat 500e collection.
  • The 500e, produced in the Mirafiori Italian plant, will be available in Stellantis North America showrooms starting in the first quarter of 2024. 
  • The video reveal “Inspired” with Olivier Francois, FIAT CEO and Stellantis Global CMO, and Bono, lead singer of U2 and Co-founder of ONE and (RED), is available at fiatusa.com and the brand’s YouTube channel here.

It’s official: FIAT is electrifying North America with its sustainable mobility mission. The brand debuted the 2024 Fiat (500e)RED  as the first Fiat 500e product drop for North America virtually with a video reveal featuring Olivier Francois, CEO of FIAT and Global Chief Marketing Officer of Stellantis, and Bono, lead singer of U2 and Co-founder of ONE and (RED), to commemorate World AIDS Day which took place Friday, December 1.

“FIAT is taking on BEVs in a way only the Italian brand can; combining ‘La Dolce Vita’ spirit of an icon with a mission of sustainability and zero emissions,” said Olivier Francois, FIAT CEO and Global CMO Stellantis. “The 2024 500e is a modern, tech-forward take on a beloved classic, delivering a host of new safety features, while remaining fun to drive and true to its roots. Try not to smile when you drive this car.”

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The 500e will be available in Stellantis North America showrooms starting in the first quarter of 2024.

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Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast