Ducati closed 2023 with 58,224 motorcycles delivered to passionate Ducatisti worldwide. A result that places the past year as the third best in the Company’s history in terms of sales, albeit marked by a slight decrease of 5% compared to 2022 (61,562).
Over 2023, Italy remained the first market for Ducati followed by the United States in second position. Germany, as the third largest market, has recorded its best sales performance for the second consecutive year. Due to a complex market situation, China dropped from being the fourth market in 2022 to the sixth position at the end of 2023 (-47%).
”At Ducati we love to create high-end, sophisticated, and technologically advanced bikes with distinctive design for all those Ducatisti that want an exclusive and prestigious product and enter the Ducati family” declared Francesco Milcia, Ducati VP Global Sales and After Sales. “Over 2023, the product range has been highly appreciated by enthusiasts all around the world. Limited and numbered editions such as the Ducati Streetfighter V4 Lamborghini sold out in a very short time, establishing themselves as true collector items of great value. The same has happened with the Ducati Diavel for Bentley and the Panigale V4 SP2 30° Anniversario 916, presented at the end of last year.”
In terms of model mix, the Multistrada V4 in all its versions is again the best-selling motorcycle (10,480 units), followed by the Scrambler Ducati 800 family (7,010 units) and the Monster (6,854 units).
The appreciation for the sophisticated, highly technological and uniquely designed Ducati range is also demonstrated by the success of the Diavel V4, based on the V4 Granturismo engine, with 2,883 bikes delivered in 2023. In addition to that, all the limited and numbered Ducati Diavel for Bentley – new collector’s edition model born from the collaboration between Ducati and Bentley and presented in the context of Art Basel in Miami – have been already all assigned.
Ducati enthusiasts are confirming their appreciation also for the iconic Panigale V4, based on the V4 Desmosedici Stradale engine, which registered a growth in deliveries of 16% over the past year. The Panigale V4 represents the most sophisticated and highly technological superbike in the Ducati range, which benefits the most from the continuous exchange of know-how from the racetrack to series production models.
Racetracks all over the world saw Ducati triumphing in 2023, becoming World Champion in MotoGP, WorldSBK and WorldSSP. To celebrate these victories, Ducati presented five special Panigale in a limited and numbered edition with a special livery inspired by that of the Ducati Champions and dedicated components. Bound to become true collector items, the 2023 Replica bikes, which will arrive in dealers starting from May, will be made even more unique by the rider’s original signature on the tank, the certificate of authenticity and a dedicated wood shipping box.
The Ducati sales network consists of 843 dealerships in over 90 countries, assuring a close presence of the brand to the global community of Ducatisti.
Dealers worldwide are starting to receive the 2024 Ducati range. The seven new models presented by Ducati between July and December 2023 with the Ducati World Première further enrich a product line that is ever wider and able to satisfy the needs of many different types of motorcyclists.
