In its anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company’s history. The regions of Europe, Asia and Latin America in particular made a significant contribution to BMW Motorrad’s record sales volume with record sales figures.
Germany and North America also contributed to the record result with strong sales. The convincing product portfolio with successful offerings that characterise their respective segments and the market launch of popular new models such as the high-powered BMW M 1000 R or the touring enduro icon BMW R 1300 GS were strong arguments for the successful performance in 2023.
Markus Flasch, Head of BMW Motorrad: “I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024.”
Solid sales in Europe with record growth in Eastern Europe
With 116,012 (+ 4.7 %) motorcycles and scooters sold, Europe as a whole remained by far the strongest sales region for BMW Motorrad. Germany remained the strongest individual market with 24,176 units (+0.2%), followed by France (21,668 units / + 2.1 %), Italy (16,179 units / + 3.3 %) and Spain (12,716 units / + 1.7%). Eastern Europe also contributed to BMW Motorrad’s very pleasing overall European performance with sales of 6,000 units, a record increase of 105.4 % and more than double the previous year’s figure.
China, India, Brazil and Mexico made a significant contribution to this success
In other regions, several countries ended the year with record sales. In Asia (47,061 units / + 1.6 %), both China (15,832 units / + 2.8 %) and India (8,768 units / + 20.4 %) achieved their best results to date. Brazil, with record sales of 14,106 vehicles (+ 8.1 %), and Mexico (7,088 units / + 6.8 %) also made a significant contribution to BMW Motorrad’s record result.
The R 1250 GS and GS Adventure, along with the highly successful new R 1300 GS, lead the way
The boxer models R 1250 GS and R 1250 GS Adventure also delivered their customary strong performance, with sales of around 56,000 units. Together with the new R 1300 GS (4,528 units), which has been on sale since autumn 2023, the three GS models once again made a significant contribution to BMW Motorrad’s record sales of 60,535 units (+1.62%).
Sporty four-cylinder models with undiminished dynamism
The fascination with performance and riding dynamics also resulted in a positive sales trend for the sporty four-cylinder models from BMW Motorrad. With 11,442 units sold (+ 13.9%), the S 1000 RR underlined its top position and market leadership in the supersport bike segment, while the M 1000 R hyper roadster exceeded all expectations with 3,655 units delivered to customers. Together with the S 1000 R, the S 1000 XR and the exclusive M 1000 RR, 25,194 units (+ 7.5 %) of the high-performance four-cylinder models were delivered to customers worldwide.
BMW Motorrad also achieved top performance in the mid-range segment and in the BMW Motorrad segment of up to 500cc
With a total of 62,834 units sold (+ 3.2 %), the F series with two-cylinder engines and the G models with single-cylinder engines also made a significant contribution to BMW Motorrad’s record result. The F 750 GS, which is particularly popular with new customers, was a particular highlight, with 11,064 units sold (+15.6%).
Clear market leadership for the CE 04 and strong performance of BMW Motorrad’s Urban Mobility range.
With a share of around 70 % in the global market for all-electric motorcycles and scooters with an output of more than 11 kW, the CE 04 has secured itself the undisputed market leadership. With 7,177 units delivered, the expressive electric scooter exceeded the previous year’s deliveries by 44 %. Supplemented by the two successful scooters C 400 GT and C 400 X, the Urban Mobility segment of BMW Motorrad achieved a sales volume of 20,460 units, which corresponds to an increase of 17.9 % compared to the previous year.
Optimistic outlook for 2024
Stephan Reiff, Head of Sales and Brand: “The sales record in our anniversary year is both an honour and an obligation. With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment. Our new GS models in particular will play an important role here. This year, our customers and fans can once again look forward to numerous world premieres, highlights, events and emotionally charged motorcycles offers.”
