By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Toyota Expands Commitment to Hydrogen Society with Fleet, Infrastructure and Next-Gen System Debut
    April 30, 2025
    Ford is Ready to Tackle the Simola Hillclimb with Over 6 000 Horsepower
    April 30, 2025
    LDV (Maxus as Known in China) Makes a Bold Statement at Shanghai Motor Show
    April 30, 2025
    Upcoming OMODA C3 redefines the crossover with cyber-mecha aesthetics
    April 29, 2025
    Hyundai Motor Unveils the New XCIENT Heavy-Duty Fuel Cell Truck at ACT Expo 2025
    April 29, 2025
  • Bikes
    BikesShow More
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
    The Panigale V4 honoured with the prestigious iF Design Award
    March 30, 2025
    BMW Motorrad presents the new BMW R 12 G/S
    March 29, 2025
  • News
    NewsShow More
    Lucid Strengthens Leadership Team as Company Prepares for Growth
    May 8, 2025
    GWM Sells Over 100,000 Vehicles in April, Up 5.55% Year-on-Year
    May 8, 2025
    296 LMGT3s head to Belgium for 2025 6 Hours of Spa
    May 8, 2025
    Toyota Announces April Through March 2025 Financial Results
    May 8, 2025
    Mercedes-Benz 450 SEL 6.9: “The best car” of its time turns 50
    May 8, 2025
  • Concepts
    ConceptsShow More
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
    Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play
    April 4, 2025
    BMW Group reveals revolutionary electric drive concept with 800V technology for the Neue Klasse
    February 24, 2025
    Audi unveils Q6 e-tron offroad concept
    January 28, 2025
  • EVs
    EVsShow More
    Coming soon: the new Volvo XC70
    May 8, 2025
    Isuzu begins production of D-MAX EV pickup truck in Thailand
    May 2, 2025
    Rethinking the way we perceive, design and use electric LCVs with Renault Trafic, Goelette and Estafette
    May 2, 2025
    Volvo reaches milestone with 5,000 electric trucks sold worldwide
    April 29, 2025
    RANGE ROVER ELECTRIC PROTOTYPES EXCEL IN LATEST WINTER TESTING AND DEVELOPMENT CYCLE
    April 25, 2025
  • Motosport
    MotosportShow More
    TGR ready for South African Safari Rally as W2RC resumes
    May 8, 2025
    Vantage GT3 in the hunt for glory at Spa-Francorchamps and Laguna Seca
    May 8, 2025
    All three Aston Martin Valkyries in competitive action as WEC heads to Spa and IMSA takes on Laguna Seca 
    May 8, 2025
    Porsche Formula E drivers tackle Le Mans dress rehearsal in Belgium
    May 7, 2025
    New Mobile Charging Infrastructure for ADAC Opel Electric Rally Cup
    May 7, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Successful together: representatives of the 12 project partners of the ATLAS-L4 project at the closing event in Penzing with Ernst Stöckl-Pukall, Head of the “Digitalization and Industry 4.0” department at the Federal Ministry of Economics (first row, second from right) and Georg Grüneißl, Head of Product Strategy and Planning at MAN Truck & Bus, representing the project consortium leader (first row, center)
    Goal achieved: the driverless truck on the road becomes reality
    May 8, 2025
    Volvo’s gas-powered trucks on the rise – enabling up to 100% CO2 reduction
    May 5, 2025
    Mercedes-Benz Trucks aims to win a GUINNESS WORLD RECORDS title with eActros 600
    May 2, 2025
    MAN again with rising order intake
    April 29, 2025
    Volvo reaches milestone with 5,000 electric trucks sold worldwide
    April 29, 2025
  • Reviews
    ReviewsShow More
    Sporty meets efficiency: the new Audi A6 plug-in hybrid models
    May 7, 2025
    THE ROLLS-ROYCE PHANTOM AT 100 YEARS
    May 4, 2025
    Introducing the 2026 Lucid Gravity Grand Touring
    April 16, 2025
    TGR to Launch Evolved GR Yaris
    April 14, 2025
    Connected development: the Audi A6 Avant as the perfect travel companion
    April 9, 2025
  • Tech
    TechShow More
    Hyundai Motor Group Delivers Enhanced In-Car Experience Through Equinix Data Centers Globally
    May 8, 2025
    Artificial intelligence as a quality booster
    April 28, 2025
    Kia Introduces AI Voice Assistant to Enhance Connectivity and Driver Experience
    April 16, 2025
    Bentley employs pioneering AI technology in the quest for leather perfection
    April 15, 2025
    Bandai Namco, AirConsole and Volkswagen bring PAC-MAN into the vehicle
    April 15, 2025
Hot News
Lucid Strengthens Leadership Team as Company Prepares for Growth
GWM Sells Over 100,000 Vehicles in April, Up 5.55% Year-on-Year
296 LMGT3s head to Belgium for 2025 6 Hours of Spa
Toyota Announces April Through March 2025 Financial Results
TGR ready for South African Safari Rally as W2RC resumes
Trucks & BusesElectric Vehicles

BMW Group Logistik successfully tests electric semi-trailer

Latest News

Hyundai Motor Announces 2025 Q1 Business Results

Latest News

NEW FORD PUMA: COOL, CALM AND CONNECTED

Electric Vehicles

Volvo Car South Africa announces exciting new EV offer for Q4 2024

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Technology

3SS and TomTom Partner to Bring New Revenue Opportunities to Carmakers

Itumeleng Garebatshabe
Last updated: June 28, 2024 15:14
By Itumeleng Garebatshabe
360 Views
7 Min Read
Share
7 Min Read
SHARE
  • TV & in-car entertainment experience experts 3 Screen Solutions (3SS) and location technology specialist TomTom forge technology partnership to deliver advanced content-rich media entertainment to the in-vehicle space
  • Award-winning 3Ready entertainment platform is now pre-integrated in the TomTom Digital Cockpit SDK in a solution poised to provide OEMs new revenue opportunities with customizable branded in-car video services
  • Thanks to 3Ready Automotive, owners of cars equipped with TomTom Digital Cockpit SDK can enjoy first-class entertainment, as cherished at-home TV and streaming experiences are extended to the car

 3 Screen Solutions (3SS), leading provider of TV and multiscreen entertainment software solutions, and TomTom, the location technology specialist, announce their partnership and technical pre-integration of their respective platforms.

Award-winning 3Ready entertainment user experience technology now operates within TomTom’s advanced digital cockpit solution.

- Advertisement -
Ad image

3Ready Automotive is the powerful technology platform that delivers entertainment to vehicle displays in customizable user-centric experiences. 3Ready’s abundance of appealing partner content, apps and services provides discovery and delight for all the car’s occupants. OEMs choosing to deploy 3Ready Automotive additionally benefit from the expertise gained through 3SS’ widely recognized track record in enabling superior viewing experiences for pay-TV operators, broadcasters and streamers the world over.

“3Ready Automotive is the ideal complement to the TomTom Digital Cockpit SDK for next-level entertainment experiences,” says Lyle Baumgarten, Product Manager, Digital Cockpit SDK at TomTom. “The flexibility and diversity of 3Ready Automotive enables OEMs to provide customers with highly engaging entertainment that transforms the enjoyment of any car journey.”

“Moreover, the combination of TomTom and 3Ready provides vehicle manufacturers with unprecedented opportunities to monetize the cockpit’s entertainment service while galvanising brand relationships, and maximising value, for everyone in the vehicle,” Baumgarten adds.

Powered by TomTom, acknowledged leader in location technology, TomTom Digital Cockpit SDK is a modular in-vehicle infotainment software development kit which comes with the most important infotainment applications pre-developed and fully tested. Its flexible architecture and customization tools set the ideal foundation for OEMs and Tier-1s to create immersive, branded experiences that redefine the act of driving.

With TomTom pre-integrated with 3Ready, carmakers can elevate in-cockpit entertainment user experiences, while benefitting from faster time-to-market, lower cost, and minimized technology risk.

3Ready Automotive comprises a diverse in-car entertainment ecosystem, built on 3SS’ long-standing partnerships with world-class content and technology providers. Automakers can create and deliver an entertainment experience that fully blends into their HMI with a tailored look and feel. 3Ready transforms traditional app grids into content-centric discovery, reducing time to find relevant content and services, while boosting interaction and engagement.

Significant trends are leading to greater emphasis on in-vehicle entertainment

The partners share the vision of how concurrent trends in the automotive industry are leading to greater emphasis placed on in-vehicle entertainment.

Firstly, display screens are becoming bigger and more advanced, so the experience of watching video is improving. Secondly, with electrification, many drivers will spend more time in the car (e.g. while charging) and wish for that time to be enjoyable or productive. Also, the proliferation of advanced driver-assistance systems (ADAS) means that OEMs have unprecedented opportunity to engage with users whose attention need no longer exclusively be on the road.

Comments Felix Walter, 3SS Head of Automotive, “OEMs everywhere are putting in-vehicle entertainment high on their agenda in recognition of the opportunity to stand apart from the competition by providing a superior in-cockpit experience, while earning revenues and increasing engagement and interaction with customers.”

“Together with TomTom, we’re presenting the industry with a powerful pre-integrated solution that complements the many capabilities of TomTom’s Digital Cockpit SDK with a customizable array of appealing content, enabling communications and monetization opportunities that fundamentally reinvent the commercial potential of in-car entertainment,” he added.­­­­

Enhanced Monetization Opportunities, New Kinds of Experiences

With the powerful and flexible 3Ready entertainment platform, vehicle manufacturers gain unprecedented opportunity to monetize the real estate within the products they sell, namely unlocking the revenue potential enabled by in-car displays.

In addition to delivering great entertainment, 3Ready gives carmakers a unique chance for their screens to become a highly targeted communication channel. They can build brand loyalty by providing marketing content and product information straight to the vehicle’s display console. The result is a compelling on-brand experience that strengthens the customer’s relationship with both vehicle and OEM.

3Ready uses automotive APIs and TomTom Map SDK data points to recommend and personalize the content depending on the user’s state and driving scenario. This groundbreaking implementation showcases how to re-use vehicle data to create next-level onboard experiences.

For example: Say you’re in a car equipped with TomTom Digital Cockpit. You’re watching a video and, when you pause it, you’re shown a recommendation for a local business that might interest you in that specific moment. Because it’s nearby you can navigate to the destination in just one click.

“This contextualization capability, enabled thanks to our location-based technology, is a meaningful first step in the future of entertainment and business in the connected car,” said TomTom’s Baumgarten.

Content Engagement & Monetization Platform Built-in

3Ready has built-in Content Aggregation, Management and Monetization capabilities. Carmakers can adapt the user experience through a web-based content management system, dynamically, with no software updates required.

OEMs can manage, style, tailor and target the content on-the-fly, all remotely, across their whole fleet with a non-code approach. For the first time, an OEM’s Marketing, Brand and Customer Relationship teams have the possibility to engage with customers in real-time, with no delay or need for software updates. They can deliver targeted content, promotions, trending video content, social media, even live conferences. The service can combine entertainment from all sources, from the OEM’s own, to local and global third-party content, creating new revenue opportunities in the Software Defined Vehicle era.

TAGGED:3SSTomTomTomTom Digital Cockpi

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner