- BWT and Alpine expand their partnership to take the Alpine Academy to the next level in 2024.
- Alpine Academy shines in shaping talents in junior racing series, including FIA Formula 2, FIA Formula 3, and F1 Academy.
- Emphasis on advancing BWT’s sustainability mission for the next generation, both on and off the track.
- Iconic pink branding, symbolizing the vision to “Change the World – sip by sip”, prominently featured on Alpine Academy assets including race cars and driver overalls.
- Integration of state-of-the-art BWT technologies to promote sustainable water use.
The Alpine Academy was not just a pit stop for BWT when it first announced its involvement in 2023. This partnership is dedicated to nurture and accelerate the careers of emerging talents and is making waves in several junior racing series. Six cars will proudly display the BWT Alpine branding in FIA Formula 2 (F2), FIA Formula 3 (F3), Formula 4 (F4) and F1 Academy with a purpose beyond merely crossing the finish line. It has always been about making a splash, both on and off the track.
BWT and Alpine are not just partners; we are a dynamic force – a united team driven by a common pursuit of excellence. The shared journey goes beyond the norm, they are pushing the boundaries and guiding the Alpine Academy into the next thrilling chapter of racing adventure.
David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine Brand: “We are excited to announce the ongoing expansion of our fantastic partnership with BWT into the Alpine Academy throughout 2024. Thanks to BWT’s hydration expertise, our young drivers are not just staying focused – they are making a statement. We look forward as they proudly represent the colours of Alpine and BWT, commanding attention across six cars in the F2, F3, F4 and F1 Academy junior racing series. The journey is taking on new dimensions, and we cannot wait for what lies ahead.”
The impact goes beyond presenting PINK as an attitude to a global audience. BWT pursues one big goal, to revolutionize access to water through patented technologies that mineralize local water and enrich it with valuable minerals such as magnesium, zinc, and silicate. Aligned with the mission – For You and Planet Blue – people can enjoy the best mineralized water directly from the tap, the table water filter, or the water dispenser. Without the need to use single-use plastic bottles, which generate CO2 emissions and plastic waste.
However, as BWT and Alpine fuel the dreams of aspiring drivers, the pink vibes make a bold statement. It’s a symbol of the vision to “Change the World – sip by sip”. Embodying an unwavering commitment to positive change, the young drivers echo the spirit of the Alpine Academy.
Anna Grubeck, Head of Sport Sponsoring, BWT Holding: “We are thrilled to elevate the Alpine Academy to new heights in 2024. Expanding our partnership shows our commitment to make a big impact, especially in helping young talents to grow and spreading our Vision to “Change the World, Sip by Sip” by avoiding single use plastic and glass bottles and make our planet every day a little bit better. We are also excited to provide the teams with our Best Water technologies so they can perform at their best both on and off the track through our mineralized water. It’s an exciting journey of growth and success ahead.”
The drivers of the Alpine Academy will experience first-hand the benefits of BWT’s best mineralized water, providing support for both their physical health and mental wellbeing. All in all, it’s a declaration of a shared commitment to excellence and growth.
