By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    BMW and Alvaro Barrington celebrate hydrogen mobility at Art Basel in Basel 2025
    June 18, 2025
    MHB DEALER EXPO 2025 – A Premier Automotive Networking Experience
    June 17, 2025
    Entries Open for The Cape 1000 – South Africa’s Most Beautiful Drive Returns for 2026
    June 10, 2025
    Ulterio Motiv Toyota Land Cruiser 6×6 and 6×4 to invade Land Cruiser Festival
    June 3, 2025
    Maserati enthrals at FuoriConcorso with GT2 Stradale and MCXtrema
    May 14, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    Kia EV3 wins Car of the Year at 2025 Autotrader Awards
    June 23, 2025
    Porsche 963 cars raise 600,000 euros in Le Mans towards Racing for Charity
    June 20, 2025
    50 Years of BMW Art Cars and the BMW 3 Series at the BMW Museum
    June 20, 2025
    Ford Performance Returns to Pikes Peak with Electric Super Mustang Mach-E Demonstrator
    June 20, 2025
    Winners of ISUZU AI Innovation Challenge 2024 announced
    June 18, 2025
  • Concepts
    ConceptsShow More
    TOYOTA GAZOO Racing unveils liquid hydrogen-fueled “GR LH2 Racing Concept” at Le Mans
    June 11, 2025
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
  • Interviews
    InterviewsShow More
    24-hour race at Le Mans, the Nürburgring and Spa – triple marathon for Mercedes-AMG Motorsport
    June 10, 2025
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
  • EVs
    EVsShow More
    Polestar 3 OTA update introduces new Abbey Road Studios Mode exclusively for Bowers & Wilkins audio system
    June 18, 2025
    No Compromise Ford Ranger PHEV Brings Electric Power to Europe’s Best-Selling Pickup
    June 18, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Ford Begins Capri and Explorer Battery Pack Assembly in Cologne
    June 17, 2025
    Special Envoy Launches XPress – SA’s First Full EV Courier Fleet
    June 11, 2025
  • Motosport
    MotosportShow More
    BMW M4 GT3 EVO celebrates its first win of the season at the Six Hours of the Glen
    June 23, 2025
    24h Nürburgring: Mercedes-AMG without racing luck at the Eifel classic
    June 23, 2025
    Commanding performance by Škoda at Rally Poland
    June 20, 2025
    Nissan Formula E Team ready for Jakarta return as Season 11 enters closing stages
    June 20, 2025
    Martin Prokop Becomes First Privateer for Ford Raptor T1+
    June 18, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Daimler Truck and Volvo Group launch Coretura
    June 17, 2025
    Volvo Trucks launches upgraded Volvo Dynamic Steering system to increase road safety
    June 17, 2025
    MAN starts series production of electric trucks
    June 17, 2025
    UD Trucks Southern Africa celebrates dealers breaking barriers at 2025 awards ceremony
    June 11, 2025
  • Reviews
    ReviewsShow More
    Introducing the Land Cruiser Hybrid 48V: a new powertrain for Toyota’s legendary SUV
    June 23, 2025
    THE NEW HAVAL H6 SUV IS HERE, AND IT’S BUILT FOR BIG MOMENTS!
    June 18, 2025
    THE NEW PEUGEOT E-208 GTi MORE PLEASURE. MORE GTi THAN EVER!
    June 17, 2025
    New BMW XM options: maximum exclusivity and breathtaking performance.
    June 12, 2025
    The Audi Q5 e-hybrid: all-rounder with great electric range
    June 11, 2025
  • Tech
    TechShow More
    New Kia App provides European drivers with a unified digital experience
    June 17, 2025
    Abbey Road Studios Mode makes global debut in Volvo EX90
    June 17, 2025
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
    VNC Automotive Partners with P3 to Enhance the SPARQ OS Platform
    May 29, 2025
Hot News
Introducing the Land Cruiser Hybrid 48V: a new powertrain for Toyota’s legendary SUV
BMW M4 GT3 EVO celebrates its first win of the season at the Six Hours of the Glen
24h Nürburgring: Mercedes-AMG without racing luck at the Eifel classic
Kia EV3 wins Car of the Year at 2025 Autotrader Awards
Commanding performance by Škoda at Rally Poland
Latest News

Sagree Sardien will become Head of Sales & Marketing at Mercedes Benz Vans

Latest News

BMW Group and Airbus reveal winners of Quantum Computing Challenge

Latest News

Lamborghini and Ducati: story of a partnership founded on design and performance

Latest News

Nissan and INFINITI outline bold new products

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Motosport

Audi says: “Thank you, Mattias Ekström!”

Itumeleng Garebatshabe
Last updated: September 27, 2024 02:21
By Itumeleng Garebatshabe
779 Views
7 Min Read
Share
7 Min Read
Mattias Ekström
SHARE
  • Most versatile motorsport driver says goodbye to Audi
  • Exceptional career with the four rings with successes in DTM, GT3, Rallycross and Dakar

23 years ago, Mattias Ekström competed in the DTM as an Audi factory driver for the first time. Now he is finally saying “Adjö” to the four rings in his native Swedish. The exceptional sportsman, who always stood by his opinions and was therefore also able to polarize, was a first-class ambassador for Audi: two-time DTM champion, rallycross world champion, Spa 24 Hour race winner, Dakar stage winner and conqueror of the legendary Streif downhill ski run – uphill in an all-electric Audi e-tron technology demonstrator.

Emotions, memories and lots of autographs: This was Mattias Ekström’s farewell to Audi in Ingolstadt on September 26 – the brand with which he celebrated the greatest successes in his outstanding motorsport career. Many motorsport fans from the Audi workforce and Rolf Michl, Managing Director of Audi Sport GmbH, attended the farewell on the factory premises. “We owe Mattias an immense amount, and in turn we have helped him to the greatest successes of his career,” said Michl, who led the brand’s Dakar program to success this year as Head of Motorsport. “To this day, I am impressed not only by his continuous performance but also by his excellent team spirit. Mattias has never concentrated solely on racing. He has always helped to drive projects forward, support our developers and promote the teams he has worked with. With these qualities and his series of successes, he is a great role model for many international talents in motorsport. We wish him all the best for his future career.”

- Advertisement -
Ad image

Ekström was not even an Audi factory driver when he won his first title with Audi in his native Sweden in 1999 at the age of 21 – as a private driver in the A4 quattro in the Swedish Touring Car Championship. Two years later, Ekström had a contract with Audi and contested his first season in the DTM. The prestigious touring car series was to remain his sporting home for 17 years. With Audi Sport Team Abt Sportsline, the Scandinavian celebrated two titles in the Audi A4 DTM, finished four seasons as runner-up, scored 20 pole positions and 23 race wins.

While the DTM was his home for almost two decades, the Swede proved his sporting versatility in a number of other disciplines. Probably no other racing driver is as versatile. In 2011, together with Audi factory driver colleague Timo Scheider and Belgian driver Greg Franchi, he brought Audi’s young customer racing program its first overall 24-hour victory in the Audi R8 LMS GT3 sports car at Spa-Francorchamps in Belgium. In his own EKS team, he won the 2016 World Rallycross Championship with the Audi S1 EKS RX quattro, followed by three second places in the world championship.

True to the motto painted on his helmet, “Go hard or go home”, he has also won the drivers classification four times and once the Nations Cup of the Race of Champions to date, an annual meeting of the world’s top motorsport drivers. Among others, he beat Michael Schumacher twice and his son Mick once. In traditional rallying, the Swede achieved class successes at world championship level. In the Pure ETCR, he proved in 2021 as champion with the Group brand Cupra that he is also a perfect master of pioneering all-electric drives.

Mattias Ekström, Greg Franchi, Timo Scheider

This does not only apply to paved surfaces: in 2023, he was runner-up in the Extreme E off-road racing series. At the same time, he did pioneering work in Audi’s Dakar project. Together with co-driver and fellow countryman Emil Bergkvist, he helped the team to make an innovative electric drive with a high-voltage battery and energy converter ready for the toughest terrain. Audi thus achieved victory with Carlos Sainz/Lucas Cruz in 2024, while Ekström and his co-driver Bergkvist recorded four stage victories and a day in the lead at the Dakar Rally over the course of the program.

Another highlight with an electric drive was an extreme attempt on a ski slope. In 2019, Mattias Ekström conquered the Streif, the legendary ski slope of the Hahnenkamm race, in a specially equipped Audi e-tron technology demonstrator – uphill! The course was covered in snow and the gradient was 85 percent – too steep to walk up in an upright position.

2016 FIA World RX Rallycross Championship, Buxtehude, Germany

“Driving for Audi Sport was like a childhood dream coming true,” says the now 46-year-old Mattias Ekström. “Looking back on more than two decades with the four rings brings back many memories. I had the chance to fulfill my dreams as a kid, like racing in the DTM, winning races and titles, and developing race cars. Winning the DTM title in 2004 is something I will cherish forever. But it was more than just motorsport. I had the chance to meet so many interesting and talented people and attended many great events. Being involved with the same company for so long is quite rare in motorsport, and I am very grateful for this period of my life. I can only say thank you to everyone at Audi.”

TAGGED:AudiMattias Ekström

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Reviews

The Audi RS 6 Avant performance and RS 7 Sportback performance

By Itumeleng Garebatshabe
June 28, 2023
Motosport

Simulator driver for development of Audi’s Formula 1 power unit signed

By Itumeleng Garebatshabe
June 22, 2023
Motosport

Strong Audi presence in the GT World Challenge Europe 2023

By Itumeleng Garebatshabe
April 20, 2023
ReviewsElectric Vehicles

The new Audi Q6 Sportback e-tron

By Itumeleng Garebatshabe
October 15, 2024
Latest News

Audi delivered around 1.7 million vehicles worldwide in 2024

By Itumeleng Garebatshabe
January 13, 2025
Reviews

Audi’s most powerful production vehicle: The new RS e-tron GT performance

By Itumeleng Garebatshabe
September 17, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner