The announced changes underline the company’s continued commitment to enhancing its customer offering, ensuring the right product line-up for each region, and delivering stronger commercial performance.
Erik Severinson has been appointed Chief Commercial Officer, effective immediately. As part of his new role, Erik will continue to serve on Volvo Cars’ Executive Management Team. Having spent his career at Volvo Cars working across finance, strategy and product, Erik most recently served as Chief Product & Strategy Officer.
In addition, Michael Fleiss returns to Volvo Cars, replacing Erik as Chief Strategy & Product Officer. Michael, with broad experience in product development and planning, spent nearly 10 years at Volvo Cars before joining Aurobay, which was later acquired by Horse Powertrain – the joint venture between Geely and Renault. His expertise will be a valuable asset as we accelerate towards an all-electric future.
Alongside these appointments, Volvo Cars’ commercial team will refresh its approach. The newly announced regions will form the commercial team under Erik Severinson’s leadership. In addition, Volvo Cars will appoint Product Line Owners for its product lines. These will be reporting to the Chief Commercial Officer.
“I’m very pleased to welcome Erik to this new role, and to welcome Michael back to Volvo Cars,” says Håkan Samuelsson, CEO of Volvo Cars. “Erik and Michael are highly experienced and brings a deep understanding of our company and customers, strategy and operations. The changes we are doing will strengthen Volvo Cars at this pivotal moment for the company and the industry.”
“In a rapidly changing and highly competitive market, we need to be more connected than ever to our customers’ expectations across every region,” says Erik Severinson, Volvo Cars’ newly appointed Chief Commercial Officer. “I’m excited to bring our regional, product and commercial teams closer together to ensure we’re delivering a compelling offer to every customer – wherever they are – and strengthening Volvo Cars’ position as a truly customer-centric, global brand”.
“I’m delighted to return to Volvo Cars and take on the role of Chief Strategy & Product Officer,” says Michael Fleiss. “Whilst this is a challenging time for the industry, it’s an incredibly energising moment to be in strategy development. We are in the middle of a transformative change driven by electrification and technology, and Volvo Cars is well-positioned to lead the way in delivering these benefits to customers.”
