By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    Maserati enthrals at FuoriConcorso with GT2 Stradale and MCXtrema
    May 14, 2025
    Leapmotor presents its range at Automobile Barcelona, Spain
    May 14, 2025
    Alfa Romeo sporting glory dominates “Fuori Concorso”
    May 13, 2025
    Market Art Fair Stockholm and BMW Sweden present Gregor Hildebrandt as artist for BMW Art Commission 2025
    May 13, 2025
    Driving Trade Forward: AfCFTA, AGOA,BRICS and the Tariffs – All On The Menu At Automechanika CEO Breakfast
    May 9, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    Toyota Mobility Foundation announces five finalists for $3 million Venice Sustainable Cities Challenge
    May 29, 2025
    Mazda Production and Sales Results for April 2025
    May 29, 2025
    Nissan production, sales, and exports for April 2025
    May 29, 2025
    Honda Production, Sales and Export Results for April, 2025
    May 29, 2025
    Škoda Auto marks 55 years since production of the Skopak began in Pakistan
    May 29, 2025
  • Concepts
    ConceptsShow More
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
    Kia and LG Electronics Partner to Showcase New PBV Concepts for Work and Play
    April 4, 2025
  • Interviews
    InterviewsShow More
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
    Sourcing Guide Right-Hand Drive American SUVs and Pickup Trucks in Africa
    April 29, 2025
  • EVs
    EVsShow More
    SEAT S.A. moves towards electric car production in Martorell
    May 29, 2025
    Polestar 3 wins Best EV SUV and Luxury Car of the Year awards
    May 29, 2025
    All-New Nissan MICRA EV debuts ahead of European launch
    May 28, 2025
    BMW Group and Solid Power are testing all-solid-state battery cells in a BMW i7
    May 20, 2025
    Toyota Debuts Stylish, Powerful 2026 C-HR Battery Electric Vehicle
    May 18, 2025
  • Motosport
    MotosportShow More
    43rd Rally Due Valli: Lancia Ignites Verona with a High-Tension Challenge
    May 29, 2025
    Lærke Rønn, Alexia Danielsson, Rasmus Vendelbo, Porsche Sprint Challenge Scandinavia, 2025, Porsche AG
    The schoolgirl who’s just won her debut GT race
    May 28, 2025
    Porsche with new qualifying record and ongoing points streak ahead of China
    May 28, 2025
    Nissan Formula E Team looking to reinforce championship lead in Shanghai
    May 28, 2025
    Opel Mokka GSE Rally: A New Star in Electric Rallying
    May 28, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    MAN development team for autonomous driving is ‘Engineering Team of the Year’
    May 29, 2025
    Scania to start deliveries of new electric buses to northern Sweden
    May 29, 2025
    From left to right: Jens Böther, Regional Council; Nikolas Wenzel, Managing Director of MOIN; Claudia Kalisch, Mayor of Lüneburg; Alex Meier, Depot Manager; Nils Richert, Daimler Buses
    Daimler Buses builds a completely new electric bus depot for a customer for the first time
    May 28, 2025
    600 km range and superfast charging – meet Volvo’s new electric truck
    May 20, 2025
    Vandijck Transport tests the eActros 600 on a long-haul route of over 1,500 kilometers
    Vandijck Transport tests the eActros 600 
    May 18, 2025
  • Reviews
    ReviewsShow More
    GR Supra pushes performance limits with A90 Final Edition and Lightweight EVO
    May 28, 2025
    The new BMW M2 CS
    May 28, 2025
    Defender upgraded: The unstoppable 4×4 is now even more distinctive 
    May 28, 2025
    From vision to Veyron: the evolution of a Bugatti icon
    May 17, 2025
    The new Mercedes-Maybach SL Monogram Series
    May 13, 2025
  • Tech
    TechShow More
    VNC Automotive Partners with P3 to Enhance the SPARQ OS Platform
    May 29, 2025
    Artificial intelligence: Audi boosts production efficiency
    May 28, 2025
    Greater efficiency and productivity with artificial intelligence – generative AI in BMW Group Purchasing
    May 19, 2025
    Aston Martin debuts Apple CarPlay Ultra for iPhone users
    May 16, 2025
    Mercedes-Benz customers in Germany can now purchase and pay for e-Vignettes directly from their vehicle
    May 15, 2025
Hot News
SEAT S.A. moves towards electric car production in Martorell
Toyota Mobility Foundation announces five finalists for $3 million Venice Sustainable Cities Challenge
43rd Rally Due Valli: Lancia Ignites Verona with a High-Tension Challenge
Polestar 3 wins Best EV SUV and Luxury Car of the Year awards
Mazda Production and Sales Results for April 2025
Latest News

Ducati posts record delivery results for Q1 2023

Latest News

Porsche presents two new e-hybrid variants of the Panamera

Latest News

BMW Group starts production of the MINI Countryman Electric

Latest News

Toyota Announces April Through December 2024 Financial Results

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

Toyota South Africa maintains market share as SA’s bestselling brand

Itumeleng Garebatshabe
Last updated: March 4, 2025 16:01
By Itumeleng Garebatshabe
241 Views
5 Min Read
Share
5 Min Read
(Photo by Cornel van Heerden) www.cornelvanheerden.com
SHARE
  • Toyota claims 24.5% share of the new car market
  • Total sales of 11 743 units
  • Hilux returns as best-selling model
  • Demand for Toyota fleet strengthening

The latest new vehicle sales figures from the Automotive Business Council, NAAMSA indicate resilience in domestic sales despite a contrasting view in vehicle exports. As reflected in the Council’s monthly report, 47 978 cars were sold in February – an increase of 7.3% in comparison to February 2024 (44 749 units) and January 2025 figures (46 398 units). Total exports for Toyota registered 5968 units.

According to NAAMSA, the sustained momentum was driven largely by factors such as increased liquidity and financing appetite, and an uptake on the 2024 Q4 employment statistics. These factors supported consumer spending, thus contributing to a stronger 16.8% year-on-year increase within the passenger car segment. Notably, the market is tracking 18.6% higher YTD vs 2024 – the first promising signs of buoyancy. This is further evidenced in Toyota’s performance as the number one vehicle seller with a total of 11 743 units, a 24.5% share of the new car market.

- Advertisement -
Ad image

Reflecting on Toyota’s February performance, Senior Vice President for Sales and Marketing at Toyota South Africa, Leon Theron, said: “We are pleased to have maintained pole position within the Passenger, LCV and MCV segments. Toyota’s industry leadership is reflective of the hard work and commitment of our Toyota family: employees, dealers, suppliers and customers. We are hopeful that this supportive environment will continue to enable us to provide suitable mobility needs to our customers.”

Brand Performance Highlights

At the helm of the Toyota sales charts is the recent Cars.co.za compact family car of the year winner, the Corolla Cross with 1435 units, followed closely with strong performances by the Starlet and Starlet Cross duo with 1279 and 1003 units respectively. Cars.co.za’s budget crossover of the year, the Urban Cruiser, finished off with high volumes totalling 875 units, whilst the Vitz continued to display great character with 551 units. With an additional 64 units sold in comparison to January sales, the Prado luxury SUV boasted an impressive 375 sales tally – a laudable achievement considering its segment size.   

Exuding great resilience within the luxury premium space is the Lexus NX with 32 units – in comparison to the 20 units sold in January 2025. Having each sold 12 units in February, the Lexus ES and RX ranges deserve an honourable mention too. Lexus as a brand managed to shift a total of 68 units amidst a challenging premium market.

Shifting gears to the LCV segment, the Hilux range returned as the best-selling model in South Africa with a total of 2683 units finding new homes. Hilux Single Cab (1187 units) reaffirmed its dominance, especially within the light commercial fleet operations. With 1120 units, the Hilux Double Cab recorded a 10% growth from February 2024 to business customers, highlighting its growing popularity for business fleets.

Within the MCV segment, Toyota led the charts with a segment share of 32%; split across Quantum Bus (82), Coaster (59) and Hino 300 (89), each delivering a strong performance within the public and commercial transport sectors.  On the HCV and EHCV front, the Hino 500 and 700 truck models added a total of 118 units to the overall sales figure.

Another notable highlight is the increase of dealer sales to business customers from 3 651 in Feb 2024 to 3 894 in February 2025, reflecting a 6.7% growth. This improvement indicates a strengthened demand for Toyota’s fleet models, which are driven by competitive offerings that business customers trust.

The parts division performed well in February, maintaining its near two million pieces local distribution tally, with 345 514 pieces exported to international markets.

TAGGED:Automotive Business Councilnaamsanew vehicle salesToyota South Africa

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Latest News

Toyota South Africa grows market share in a promising start to 2025

By Itumeleng Garebatshabe
February 5, 2025
Latest News

naamsa RELEASES JANUARY 2024 NEW VEHICLE STATS

By Itumeleng Garebatshabe
February 21, 2024
Latest News

naamsa RELEASES OCTOBER 2024 NEW VEHICLE SALES

By Itumeleng Garebatshabe
October 2, 2024
Latest News

naamsa RELEASES JANUARY 2025 NEW VEHICLE SALES STATS

By Itumeleng Garebatshabe
February 4, 2025
Latest News

naamsa RELEASES APRIL 2025 NEW VEHICLE SALES STATS 

By Itumeleng Garebatshabe
May 5, 2025
Latest News

naamsa RELEASES MARCH 2024 STATISTICS

By Itumeleng Garebatshabe
April 3, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner