- Overall new vehicles sales of 12694, with a market share of 24.7%
- Leadership in Passenger Cars, Light Commercial Vehicles and Medium Commercial Vehicles
- Hilux sales continue upward trend
- Hino reaches record-breaking sales
Citing the automotive industry’s adaptive and agile nature in a competitive and challenging operating environment, naamsa reported a buoyant and growing domestic market in the latest new vehicle sales report. In July, aggregate new vehicle sales amounted to 51 383 units – a whopping 15.6% increase from the 44 452 units sold in July 2024.
With a sustained market share of 24.7%, Toyota South Africa Motors (TSAM)’s performance reflects this buoyancy. Leading the Passenger Cars (PCs), Light Commercial Vehicles (LCVs) and Medium Commercial Vehicles (MCVs) in July, Toyota shifted a total of 12 694 units: Toyota (12 257), Lexus (84) and Hino (353).
“Although the current automotive landscape remains challenging, it is remarkable to witness our brand’s consistent growth. For Toyota South Africa, our brand promise is premised on providing mobility for all. The further reduction of the repo rate is much welcomed relief – this will enable us to continue to serve many of our customers who trust and rely on our brands to move them forward. Equally, we are grateful to all our value chain partners who continue to play an active role in ensuring we maintain our market share,” said Leon Theron, Senior Vice President for Sales and Marketing at Toyota South Africa Motors.
Brand Performance Highlights
Toyota’s best performing segment remains passenger cars, with a staggering 7 900 units. Displaying steady performance, 1 949 Corolla Cross units found new homes whilst the Starlet sales rebounded, recording 1 322 units. Maintaining an upward sales trend since second quarter of 2025, the Fortuner and the Starlet Cross moved an impressive 984 units and 757 units respectively. More than doubling its sales to 757 units, the Rumion returned a stronger contender, in comparison to June 2025 (375 units). Despite the challenging premium luxury market, Lexus shifted a total of 84 units. The Lexus LX sold 5 more vehicles, signalling keen interest of SUVs with hybrid technology.
Shifting 3120 units in July, South Africa’s best-selling bakkie, the Toyota Hilux, maintained its dominance streak with a segment market share of 26.8%. Trailing behind the Hilux is the Toyota Hiace in 5th place with 545 units and the Land Cruiser 79 Pick-up in 6th place with 534 units. Moving 101 more units in comparison to June 2025 (186 units), the Land Cruiser Prado deserves a special mention.
Toyota’s Hino division continued in an upward trajectory with a combined 353 new vehicle sales in July. Hino 500 and 700’s combined sales increased to 158 units in comparison to June 2025.
Changing gears to fleet performance, Toyota recorded 3,740 sales to business customers through its dealer network in July 2025, the highest July result since 2019. The Toyota Vitz, Rumion, and Coaster each delivered their best monthly business sales performance of the year.
“Momentum continues to build as more businesses select Toyota as their trusted Fleet partner. We extend our sincere appreciation to our business customers and dealer network for their ongoing support and loyalty. With the repo rate reduction, we anticipate an even stronger demand in Q3,” concluded Theron.
In terms of parts, the division’s performance surpassed 2 million pieces to the domestic market and recorded 372 281 pieces exported to international markets. Toyota vehicle exports recorded a slight increase to 4 264 units, in comparison to June 2025.
