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Toyota Motor Europe outperforms market with all-time record sales

Itumeleng Garebatshabe
Last updated: October 21, 2024 17:06
By Itumeleng Garebatshabe
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  • Toyota Motor Europe (TME) vehicle sales up +6% year-on-year across the first three quarters, an all-time high for the period
  • TME’s total electrified sales mix has now reached 75% of all vehicles sold in Europe
  • Toyota remains 2nd best-selling passenger car brand in Europe with sales growth of +5% year-on-year
  • Toyota C-HR sales up +8% year-on-year boosted by the introduction of a plug-in hybrid model
  • Lexus post record sales of 63,697 vehicles an increase of +17%, year-on-year

Toyota Motor Europe (TME) sold 912,671 Toyota and Lexus vehicles in the first nine months of 2024, outperforming the market with an increase of +6% year-on-year. Both Toyota and Lexus posted all-time record sales across this period; Toyota brand maintained its position as 2nd best-selling passenger car brand with sales growth of +5% year-on-year, and Lexus maintained its position as one of Europe’s fastest growing premium brands with sales growth of +17%. Electrified vehicles now represent 75% of TME’s total European sales. TME’s mix of electrified vehicles increased with full-electric sales up +28%, plug-in hybrids up +37% and hybrids up +9%.

We are enjoying strong demand across the line-up of electrified vehicles which now make up 75% of our total sales mix, and we continue to outperform the market. Our multi-pathway approach, which offers diverse electrified technologies, has allowed us to respond positively to changing customer demand across Europe.

Matt Harrison, Chief Corporate Officer, Toyota Motor Europe

Brands and model performance

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Toyota sold 848,974 vehicles between January-September 2024, an increase of +5% year-on-year. The brand’s top sellers included the Yaris range, Corolla range and the new Toyota C-HR. Toyota’s overall electrified sales mix is now at 74%, with volume  increasing +7% year-on-year. Sales of battery electric vehicles in the first nine months were up +19% year-on-year at 26,824 vehicles. Plug-in hybrid sales increased +93% year-on-year with the introduction of Toyota C-HR PHEV.

Lexus’ record sales of 63,697, +17% year-on-year outperformed the premium market in Europe, while sales of electrified models increased +22% year-on-year. Lexus has a 100% electrified sales mix in West Europe and 90% across the entire region. Key performers are the all-new luxury compact Lexus LBX available as hybrid and Lexus NX available in plug-in hybrid and hybrid variants.

TME highlights January- September 2024:

  • Total sales: 912,671 (+6% year-on-year)
  • Total electrified sales: 683,409 (+11% year-on-year)
  • Total electrified mix: West Europe: 78% – East Europe*: 57% – TTL: 75%

Toyota highlights January- September 2024:

  • Toyota sales: 848,974 (+5% year-on-year)
  • Top sellers: Yaris Cross (155,527); Yaris (133,634); Corolla range (121,519); Toyota C-HR (97,698); Aygo X (74,873); RAV4 (76,994)
  • Total electrified sales: 626,049 (+7% year-on-year)
  • Top electrified: Yaris Cross Hybrid (150,535); Yaris Hybrid (119,273); Corolla Hybrid (67,754); Toyota C-HR Hybrid (97,689); RAV4 Hybrid/Plug-in Hybrid (74,099)
  • Toyota Professional  sales: 97,226 (-4.3% year-on-year)
  • Electrified mix: West Europe: 76%, East Europe*: 59% – TTL: 74%

Lexus highlights January- September 2024:

  • Total Lexus sales: 63,697 (+17% year-on-year)
  • Top sellers: NX (18,567); RX (10,257): UX (8,379)
  • Total electrified sales: 57,360 (+22% year-on-year)
  • Top electrified: NX Hybrid/Plug-in Hybrid (18,024); LBX Hybrid (16,216), UX Hybrid/BEV (8,132); RX Hybrid/Plug-in Hybrid (7,764)
  • Electrified mix: West Europe: 100%, East Europe*:38% – TTL: 90%

Sales for January – September 2024 is listed below:

TOTAL TOYOTA / LEXUS        912,671
  
TOYOTA        848,974
Aygo X           74,873
Yaris (inc. Yaris Hybrid)         133,634
  Yaris Hybrid         119,273
Yaris Cross (inc. Hybrid)         155,527
Yaris Cross Hybrid         150,535
Corolla H/B & Touring Sports (inc. Hybrid)           77,555
  Corolla H/B & Touring Sports Hybrid           77,519
Toyota C-HR (inc. Hybrid & Plug-In Hybrid)           97,698
  Toyota C-HR Hybrid           86,589
  Toyota C-HR Plug-In Hybrid           11,100
Corolla SDN (inc. Hybrid)           43,964
Corolla SDN Hybrid           26,600
Corolla Cross Hybrid           41,154
Prius Plug-in Hybrid             2,258
Mirai FCEV                504
Camry (inc. Hybrid)             7,868
  Camry Hybrid             5,321
GR Supra                339
GR86                855
GR Yaris             3,289
RAV4 (inc. Hybrid & Plug-In Hybrid)           76,994
RAV4 Hybrid           59,114
RAV4 Plug-In Hybrid           14,985
bZ4X BEV           19,651
Highlander (inc. Hybrid)             4,685
Highlander Hybrid             4,268
Land Cruiser           10,670
Hilux           30,446
PROACE (inc PROACE BEV)           23,776
PROACE BEV (inc PROACE VERSO BEV)             3,541
PROACE CITY BEV (inc PROACE CITY BEV)           42,847
PROACE CITY BEV (inc PROACE CITY VERSO BEV3,632
PROACE MAX (inc PROACE MAX BEV)157
PROACE MAX BEV4
Other models230
  
LEXUS          63,697
IS (inc. IS Hybrid)                  33
ES (inc. ES Hybrid)             4,085
   ES Hybrid             3,613
LS (inc. LS Hybrid)                  60
   LS Hybrid                  60
NX (inc. NX Hybrid)           18,567
   NX Hybrid           12,174
   NX PHEV             5,850
UX (inc. UX Hybrid & Plug-In Hybrid)             8,379
   UX Hybrid             6,543
   UX BEV             1,589
RX (inc. RX Hybrid) & Plug-In Hybrid)           10,257
   RX Hybrid             4,470
   RX PHEV             3,294
LBX Hybrid           16,216
RZ BEV             2,985
LM Hybrid                552
RC (inc. RC Hybrid)                  46
LC (inc. LC Hybrid)                357
  LC Hybrid                  14
GX             1,788
LX372
TAGGED:LexusToyota Motor Europevehicle sales

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