- Stop-over in Los Angeles and heading to Pebble Beach Automotive Week 2025, the place that has always celebrated the art of the automobile
- A fascinating outlook on the future top-end model Mercedes-Benz VLS
- Immersive lounge with retractable 65-inch cinema screen with Dolby Vision®, surround-sound system with 42 speakers and seven projectors for a unique 360-degree personalized digital experience
- Dolby Vision and Karaoke as new highlights for the next level of entertainment
The Vision V – a highly elegant chauffeur-driven limousine with a special focus on the “Private Lounge” and the utmost comfort –is literally Mercedes Benz’ vision of combining generous space with maximum exclusivity. Traditionally crafted materials blend with hyper-modern, tech-savvy design elements that are as stylish as they are unexpected. And: Vision V provides a fascinating outlook on the future Grand Limousine Mercedes Benz VLS.
The show car demonstrates Mercedes-Benz’ vision of combining generous space with maximum exclusivity and an unprecedented immersive, digital experience. Following its world premiere in Shanghai in April, the Vision V embarked on its global Grand Tour, with Dubai as first stop and now its debut in the U.S.: After a stop-over in Los Angeles, it will be showcased at the Mercedes-Benz Star Lounge at Pebble Beach, CA on August 14-17, 2025.
New highlights for the next level of personalised immersive user experience
Pebble Beach Automotive Week is the perfect place for the world’s finest automobiles, where enthusiasts and collectors gather to celebrate automotive excellence and innovation. An event ideally suited for the Vision V showcasing two new entertainment highlights for an even more immersive user experience:
Karaoke, one of the Vision V’s seven interactive worlds, has been updated. After its huge success in China with a localized Chinese song, there is now a English song available for Vision V’s stop-over in the U.S. On top of that, the cinematic experience is elevated to an even higher level, allowing passengers to immerse themselves in a more intense and captivating visual world thanks to Dolby Vision.
Unique 360-degree cocooning effect in the “Private Lounge”
Both new features are perfectly integrated in the Vision V’s “Private Lounge” with its retractable, 65-inch cinema screen located under the floor. As soon as the passengers are inside and the doors are closed, it glides up as if by magic from a console designed with burr wood and Nappa leather. Through the transparent slats in the floor, passengers can watch as the display extends and separates the “Private Lounge” area from the cockpit. The cinema screen comes to life and transforms the interior into an immersive world of experience – an individual retreat that can be used as a movie or gaming hub, a concert hall, an office or an oasis of relaxation.
With its 4K resolution, the cinema screen displays video and games with exceptional clarity and detail. With the stunning HDR imaging technology Dolby Vision, all the entertainment has richer colors and sharper contrast. 42 loudspeakers, including exciters in the seats, which turn music into a haptic experience. Seven projectors in the headliner and floor expand the field of vision. The side windows become additional “screens” and create a digital 360-degree experience. This unique cocooning effect is further enhanced by the integration of ambient lighting when listening to music. The lighting adapts its colours to the beat of the music. The 65-inch cinema screen is operated via the touchpad in the centre console and can be extended and retracted from the floor.
Grand Limousines
The future models of privately positioned MPVs – also known as Grand Limousines – will be named as Mercedes Benz VLE and Mercedes Benz VLS. While the VLE with up to 8 seats will range from flexible vehicles for families and leisure active customers to exclusive VIP shuttles, the VLS will define a unique segment of its own that bestows true greatness to automotive luxury.
Starting in 2026, the VLE will be the first model based on the newly developed, modular, and scalable van architecture – ushering in a completely new era. This architecture allows for a clear differentiation between privately positioned Grand Limousines and commercial transporters. The VLS will expand the Mercedes Benz MPV portfolio into the top-end-segment.
