Sylvia Neubauer will become the new head of Customer, Brand and Sales for BMW M GmbH at the beginning of October 2023. Neubauer, who was previously responsible for the brand portfolio strategy as well as market research and competitive analysis for all brands of the BMW Group, will thus succeed Timo Resch, who has held the position since January 2022 and is now leaving the company at his own request.
“Timo Resch has made a significant contribution to the strengthening of our sales and marketing activities and thus to the success of BMW M GmbH with his excellent commitment in the past two years. We thank him for his excellent work and wish him every success for his future tasks,” says Franciscus van Meel, CEO of BMW M GmbH. In 2022, BMW M GmbH achieved record sales with more than 177,000 vehicles sold worldwide and is also on track to set a new record in the current fiscal year.
Sylvia Neubauer looks forward to her new tasks with enthusiasm: “I am delighted that I can now combine my passion for BMW M vehicles even more strongly with my profession and make a decisive contribution to mastering the challenges that lie ahead of us in these exciting times,” says Sylvia Neubauer. The focus of the current and future development of the brand with the strongest letter in the world is particularly on the consistent continuation of its path towards e-mobility and the marketing of performance and high-performance models with electrified drive.
“With Sylvia Neubauer, we have an experienced sales and marketing expert by our side, who brings a solid background in brand repositioning BMW M, data analytics, and customer journey from her previous positions,” explains Franciscus van Meel. “We couldn’t imagine a better choice to advance the transformation process of BMW M GmbH and strengthen the worldwide fan community of our brand.”
