- Crosstrek maintains top seller position for fifth month in a row
Subaru of America, Inc. (SOA) today reported 46,007 vehicle sales for September 2025 and year-to-date sales of 483,037, a 2.1 percent decrease.
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “As always, we appreciate the steadfast efforts of our retailers, whose responsive service and community involvement continue to set Subaru apart. Looking ahead, as several new models arrive in showrooms, many retailers will also be celebrating Subaru Loves Pets® by hosting local pet adoption events, reinforcing our commitment to enriching the lives of our customers and their families.”
In September, Crosstrek remained the top seller for the fifth month in a row with 14,321 vehicles sold. Outback sales followed with 12,406 vehicles sold, and Forester sold 10,954 vehicles.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Crosstrek remained a favorite for customers nationwide this month, and there’s growing excitement for our newest vehicles, including the versatile 2026 Crosstrek Hybrid, redesigned 2026 Solterra EV, and new 2026 Forester Wilderness. With an even wider range of vehicles arriving soon, our retailers are ready to guide every customer to their perfect vehicle, offering unmatched quality, value, and performance.”
| Carline | Sep-25 | Sep-24 | % Chg | Sep-25 | Sep-24 | % Chg |
| MTD | MTD | MTD | YTD | YTD | YTD | |
| Ascent | 3,073 | 5,809 | -47.1% | 31,316 | 42,614 | -26.5% |
| BRZ | 177 | 291 | -39.2% | 2,284 | 2,323 | -1.7% |
| Crosstrek | 14,321 | 16,633 | -13.9% | 142,725 | 131,847 | 8.3% |
| Forester | 10,954 | 13,111 | -16.5% | 133,037 | 130,098 | 2.3% |
| Impreza | 2,109 | 2,437 | -13.5% | 22,104 | 23,073 | -4.2% |
| Legacy | 1,884 | 1,739 | 8.3% | 17,047 | 14,642 | 16.4% |
| Outback | 12,406 | 13,991 | -11.3% | 116,413 | 126,333 | -7.9% |
| Solterra | 443 | 1,074 | -58.8% | 9,972 | 9,137 | 9.1% |
| WRX | 640 | 1,329 | -51.8% | 8,139 | 13,545 | -39.9% |
| TOTAL | 46,007 | 56,414 | -18.5% | 483,037 | 493,612 | -2.1% |
