- 16 consecutive months of continued yearly month-over-month growth
- Year-to-date sales up 14.9 percent
- Best-ever November for Crosstrek
- Forester top seller for fifth consecutive month – up 64 percent
Subaru of America, Inc. (SOA) today reported 16 consecutive months of increased sales with 53,327 vehicles sold for November 2023, a 6.4 percent increase compared with November 2022 (50,138). SOA also reported year-to-date sales of 574,322, a 14.9 percent increase compared with the same period in 2022.
“We are geared up to end the year on a high note, achieving sixteen consecutive months of sales increases and continuing to offer the safety, reliability, and adventure that customers are looking for,” said Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc. “And now through Tuesday, January 2, 2024, there are even more reasons to choose Subaru thanks to our Subaru Share the Love® Event. With the help of our retailers, we’re proud to be donating $300 to car buyers’ choice of charity, helping them give back to deserving organizations across the country*.”
Last month, Crosstrek achieved its best November ever with sales of 14,994. Forester remained the top performer by volume for the fifth month in a row with 15,089 vehicle sales and an increase of 64 percent over the same month in 2022. Outback sales also remained strong with 12,233 vehicles sold in November.
“Enthusiasm for Subaru vehicles remains high and has helped us put another month of consecutive sales growth under our belts,” said Troy Poston, Senior Vice President of Sales. “Car buyers have a lot to look forward to, including the 2025 Forester which we recently debuted at the LA Auto Show. We’re excited for the spring availability of that sixth-generation SUV offering the most advanced features, modern design, and improved ride comfort in its history.”
| Carline | Nov-23 | Nov-22 | % Chg | Nov-23 | Nov-22 | % Chg |
| MTD | MTD | MTD | YTD | YTD | YTD | |
| Ascent | 4,292 | 5,673 | -24.3% | 55,547 | 56,724 | -2.1% |
| BRZ | 263 | 312 | -15.7% | 3,915 | 3,020 | 29.6% |
| Crosstrek | 14,994 | 12,672 | 18.3% | 143,394 | 141,651 | 1.2% |
| Forester | 15,089 | 9,211 | 63.8% | 136,913 | 100,570 | 36.1% |
| Impreza | 2,370 | 2,861 | -17.2% | 32,196 | 28,351 | 13.6% |
| Legacy | 1,838 | 2,166 | -15.1% | 23,632 | 20,480 | 15.4% |
| Outback | 12,233 | 15,069 | -18.8% | 147,510 | 132,465 | 11.4% |
| Solterra | 943 | 94 | 903.2% | 7,916 | 94 | 8321.3% |
| WRX | 1,305 | 2,080 | -37.3% | 23,299 | 16,466 | 41.5% |
| TOTAL | 53,327 | 50,138 | 6.4% | 574,322 | 499,821 | 14.9% |
As year-end approaches, the Subaru Share the Love® Event has returned for its 16th consecutive year. The philanthropic event runs from November 16, 2023, through January 2, 2024, at more than 630 retailers nationwide. For every new Subaru vehicle purchased or leased at any participating Subaru retailer, Subaru will donate $250 to the purchaser’s choice of returning national charity beneficiaries; The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America, or the National Park Foundation, as well as more than 800 local charities.* Retailers can select up to two hometown charities in their local communities to receive at least an additional $50 for each vehicle sold or leased. By the end of this year’s event, Subaru and its retailers are aiming to donate more than $285 million to national and hometown charities since the Subaru Share the Love Event started in 2008.
