SUBARU OF AMERICA REPORTS JULY SALES UP 4.5 PERCENT

Best-ever July for CrosstrekBest month ever for SolterraForester sales up 11.3 percentOutback sales up 5.5 percent

Subaru of America, Inc. (SOA) today reported 54,035 vehicle sales for July 2025, an increase of 4.5 percent compared with July 2024 (51,702), as well as year-to-date sales of 375,810.

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Our dedicated retailers delivered a strong month of sales, remaining focused on what sets Subaru apart – trusted performance and a deep commitment to our communities. With initiatives like Subaru Loves Learning® kicking off this month for its fifth year, among other ongoing charitable efforts, Subaru and our retailers are continuing to build relationships and make a difference, whether it’s in the classroom or the showroom.”

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Crosstrek maintained its position as the top seller for the third month in a row and achieved its best July ever with 17,628 vehicles sold, a 15.1 percent increase over the same month in 2024. Outback sales followed close behind with 14,982 vehicles sold, up 5.5 percent over July 2024, and Forester was up 11.3 percent over the previous year, with 11,886 vehicles sold. Both Solterra and Legacy also saw positive sales growth, with Solterra reaching its best month ever, up 23.9 percent over July 2024. SOA also reported year-to-date sales of 375,810, a 0.5 percent increase compared with the same period in 2024.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Another standout month for Crosstrek, Forester, and Outback proves that drivers continue to turn to Subaru for vehicles that are safe, affordable, and built to last. As our lineup expands with exciting new models, including gas, hybrid, and electric offerings, we are reinforcing the trust that customers place in Subaru and our retailers every day, delivering dependable options that meet their needs.”