By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    IAA MOBILITY 2025 Announces Powerful Lineup of Partners and Sponsors
    June 26, 2025
    BMW and Alvaro Barrington celebrate hydrogen mobility at Art Basel in Basel 2025
    June 18, 2025
    MHB DEALER EXPO 2025 – A Premier Automotive Networking Experience
    June 17, 2025
    Entries Open for The Cape 1000 – South Africa’s Most Beautiful Drive Returns for 2026
    June 10, 2025
    Ulterio Motiv Toyota Land Cruiser 6×6 and 6×4 to invade Land Cruiser Festival
    June 3, 2025
  • Bikes
    BikesShow More
    BMW Motorrad presents the new BMW CE 04
    July 3, 2025
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
  • News
    NewsShow More
    Porsche Macan, best-selling model line: almost 60 per cent fully electric
    July 8, 2025
    Mercedes-Benz sold 547,100 cars and vans in Q2 as CLA order intake gains momentum
    July 8, 2025
    Stellantis Pro One announces start of production in the Italian Atessa plant 
    July 8, 2025
    Tata Motors registered total sales of 2,10,415 units in Q1 FY26
    July 3, 2025
    Kia Announces June 2025 Global Sales Results
    July 3, 2025
  • Concepts
    ConceptsShow More
    Mercedes-AMG presents the CONCEPT AMG GT XX
    June 25, 2025
    TOYOTA GAZOO Racing unveils liquid hydrogen-fueled “GR LH2 Racing Concept” at Le Mans
    June 11, 2025
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
  • Interviews
    InterviewsShow More
    24-hour race at Le Mans, the Nürburgring and Spa – triple marathon for Mercedes-AMG Motorsport
    June 10, 2025
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
  • EVs
    EVsShow More
    The Kia EV5: an authentic SUV powering Kia’s electrification vision
    July 8, 2025
    Polestar 4 wins the 2025 Mille Miglia Green
    June 27, 2025
    IONIQ 5 N Earns Coveted ‘Five-Star Car’ Accolade at 2025 Autocar Awards
    June 26, 2025
    Polestar 3 OTA update introduces new Abbey Road Studios Mode exclusively for Bowers & Wilkins audio system
    June 18, 2025
    No Compromise Ford Ranger PHEV Brings Electric Power to Europe’s Best-Selling Pickup
    June 18, 2025
  • Motosport
    MotosportShow More
    A legend returns to Le Mans: Škoda Sport back on the famous circuit after 75 years
    July 8, 2025
    Revised line-ups headline Vantage GT3 assault on the Americas as WEC and IMSA fire back into action
    July 8, 2025
    Aston Martin Valkyrie set for South American debut 
    July 8, 2025
    René Rast finishes twice in the top ten at DTM Norisring
    July 8, 2025
    Lamborghini takes first victory of the DTM season on the streets of the Norisring
    July 8, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    MAN celebrates 70 years of tradition and modernity at its Munich plant
    July 3, 2025
    Tata Motors strengthens presence in Qatar with the launch of all-new LPO 1622 bus
    June 26, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Daimler Truck and Volvo Group launch Coretura
    June 17, 2025
    Volvo Trucks launches upgraded Volvo Dynamic Steering system to increase road safety
    June 17, 2025
  • Reviews
    ReviewsShow More
    Introducing the Land Cruiser Hybrid 48V: a new powertrain for Toyota’s legendary SUV
    June 23, 2025
    THE NEW HAVAL H6 SUV IS HERE, AND IT’S BUILT FOR BIG MOMENTS!
    June 18, 2025
    THE NEW PEUGEOT E-208 GTi MORE PLEASURE. MORE GTi THAN EVER!
    June 17, 2025
    New BMW XM options: maximum exclusivity and breathtaking performance.
    June 12, 2025
    The Audi Q5 e-hybrid: all-rounder with great electric range
    June 11, 2025
  • Tech
    TechShow More
    Gaming fun on the go: Audi integrates AirConsole
    June 26, 2025
    New Kia App provides European drivers with a unified digital experience
    June 17, 2025
    Abbey Road Studios Mode makes global debut in Volvo EX90
    June 17, 2025
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
Hot News
A legend returns to Le Mans: Škoda Sport back on the famous circuit after 75 years
Revised line-ups headline Vantage GT3 assault on the Americas as WEC and IMSA fire back into action
Aston Martin Valkyrie set for South American debut 
René Rast finishes twice in the top ten at DTM Norisring
Lamborghini takes first victory of the DTM season on the streets of the Norisring
Latest NewsMotosport

Alpine appoints Bruno Famin as VP, Alpine Motorsports

Motosport

Both Desmo450 MX of the Aruba.it – ​​Ducati Factory MX Team close the France race in the top ten

Motosport

Hyundai ends Safari Rally Kenya with a double podium

Auto Shows

Bentley Continental GT and GTC Speed to make Italian public debut at Milano Autoclassica 2024

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

Robots simulate a decade of seat usage to give JLR’s luxury vehicle clients the ultimate comfortable ride

Itumeleng Garebatshabe
Last updated: June 17, 2025 14:15
By Itumeleng Garebatshabe
112 Views
4 Min Read
Share
4 Min Read
SHARE
  • With comfort critical to luxury, robots at JLR’s testing facilities carry out a decade of seat usage in days to test for durability and comfort
  • ‘KUKA Occubots’ mimic the act of sitting thousands of times to assess the durability of the seats and the heated seat mats
  • The technology can operate 24/7, independently reviewing progress and investigating failures

JLR has revealed its rigorous seat testing regime, with four dedicated robots – KUKA Occubots – each simulating a decade of sitting, moving and twisting in a matter of days to ensure the company’s luxury vehicle clients are sitting comfortably.

In recognition of the importance of comfort and convenience, which are the foremost features when deciding to buy a vehicle according to a recent survey commissioned by JLR of over 2,000 luxury and premium SUV clients*, the robots test a range of different foams and coverings for quality, safety and comfort.

- Advertisement -
Ad image

The robots can exert forces more than 800 Newtons (N) (approximately 82kg) on each seat design 25,000 times over a period of around five days, simulating movements akin to people of varying body shapes and weights entering a vehicle and sitting in one of its seats.

But it isn’t just the act of sitting JLR tests for, as the Occubots also review the resilience of the vehicles’ heated seats. Across 20,000 cycles over 25 days, a robot reenacts actions such as sliding and twisting in the seat, applying huge forces ranging from 350N to 700N to ensure the heated seat is robust and will remain operational throughout a vehicle’s lifespan.

Integrated sensors in the robot track torque hundreds of times per second to ensure forces are maintained during different tests, while a camera communicates with the Occubots to take regular photos to operate 24/7, independently reviewing progress and investigating failures.

The robots, which also test how quickly foam recovers it shape following pressure from different body types, form part of just one of JLR’s virtual and physical testing environments dedicated to delivering the next generation of safe, reliable, luxury vehicles from the Range Rover, Defender, Discovery and Jaguar brands.

Thomas Mueller, JLR Executive Director, Product Engineering, said: “Settling into your seat is one of the first experiences when entering one of our vehicles. Comfort is critical to luxury, so it’s a make-or-break moment for our clients and they expect a consistently comfortable ride over the life of their vehicle.

“We’ve invested in robots to work alongside our expert engineers and rigorously test every aspect of our seat materials in super quick time. Automation like this is a vital part of our comprehensive vehicle quality component testing programme, which helps us review vehicle elements over a lifetime of usage and in the most extreme environments.”

JLR’s investment into virtual testing forms part of the luxury vehicle manufacturer’s wider £18bn Reimagine strategy, with Gaydon home to a wide range of testing facilities including vehicle simulators, cold weather climate chambers and a semi‑anechoic chamber.

JLR’s Gaydon head office also features 52 kilometres of tarmacked test track, off‑roading courses, speed bumps and manhole covers, allowing engineers to put each JLR vehicle through a range of physical testing regimes that mimic real world conditions.

TAGGED:JLRKUKA Occubots

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Latest News

JLR HARNESSES THE POWER OF AI TO PROTECT AND STRENGTHEN SUPPLY CHAIN

By Itumeleng Garebatshabe
June 19, 2023
Latest News

JLR SALES GROWTH CONTINUES IN THE THIRD QUARTER

By Itumeleng Garebatshabe
January 8, 2024
Latest News

JLR opens £250 million lab

By Itumeleng Garebatshabe
October 24, 2023
Latest News

JLR invests £65m in sustainable expansion of luxury paint operations

By Itumeleng Garebatshabe
January 28, 2025
Latest News

JLR DELIVERS RESILIENT Q2 PERFORMANCE WITH FIRST HALF PROFITS UP 25 PER CENT YEAR-ON-YEAR

By Itumeleng Garebatshabe
November 11, 2024
Latest News

JLR POWERS UP ZERO EMISSIONS CHARGING ON THE GO WITH FIRST BATTERY ENERGY STORAGE SYSTEM USING SECOND-LIFE RANGE ROVER BATTERIES

By Itumeleng Garebatshabe
April 17, 2024

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner