Maserati has announced important additions to its North American leadership team: Andrea Soriani has been appointed General Manager of Maserati North America, effective Nov. 18, while Nicole Longhini will assume the role of Director of Marketing for the region, effective Nov. 4.
Andrea Soriani, an automotive and luxury industry leader, will oversee all Maserati North America operations, reporting directly to Maserati Global Chief Commercial Officer, Luca Delfino. He will succeed former Maserati North America General Manager, Kelly MacDonald, who has accepted a new position within the Stellantis organization.
A veteran of the Maserati Brand, Soriani previously served as Global Brand Marketing Manager for Maserati in Italy and moved to the United States in 2002 where he became Maserati and Ferrari Brand Director. He served as Head of Marketing & Communications for Maserati North America from 2005 to 2017. Returning with nearly 30 years of global experience in marketing, communications, sales, customer experience, and business strategy, Soriani most recently held the positions of Vice President of Marketing & Communications at Lucid Motors, and Vice President of Marketing for TAG Heuer North America (part of the LVMH Group).
Nicole Longhini joins Maserati with more than 25 years of automotive, racing, and aftermarket experience. She will lead all Maserati North America marketing operations, reporting directly to Soriani, and succeeds former Marketing Manager for the region, Lindsay Fifelski, who has assumed a new role within Stellantis.
Skilled at developing creative brand strategies, Longhini brings expertise in global and regional marketing, communications, sales, product development, and engineering. Her diverse career background includes increasingly senior positions at General Motors, Fiat North America, and most recently at RECARO Automotive Seating, where she served as Global Vice President of Product Development & Brand.
Santo Ficili, Maserati CEO: “I am pleased to welcome Andrea and Nicole to the Maserati Brand. Their vast global experience, leadership capabilities, marketing successes, and product development knowledge will further strengthen and refine Maserati’s impact in our largest market, during a critical time of transition and growth for the Brand and the broader luxury sector. I am confident that their proven history and ability to lead technically, commercially, and creatively will bring innovative ideas and launch a new era for Maserati in North America rooted in results.”
Andrea Soriani, Maserati North America General Manager: “After seven years, I am honored to return home to the iconic Trident Brand. Maserati has represented the boldest expression of Italian luxury, craftsmanship, innovation, and performance in more than 70 markets, and this is our time to show the world how we are shaping the future of luxury mobility. I’m looking forward to bringing together this talented team, inspiring change, and leading the North American market to growth and success.”
