- This is the second record year in a row for Lancia, with a volume growth of 9% versus previous year and the second highest market share ever of 14.9% in the B-segment.
- Lancia Ypsilon was the third best-selling car in Italy in 2023, and the second best-seller for the Stellantis Group in Italy.
- In 39 years of success, covering 4 generations and 37 special series, over three million units of the Lancia fashion city car have been sold.
“2023 was the second record year for Lancia in a row! Ypsilon achieved the second highest market share in the B-segment in its history. Within the segment, the hybrid version was the market leader, and the EcoChic LPG version was the third best-seller in the market,” stated Lancia CEO Luca Napolitano. “After 39 years of success, four generations, more than three million units sold, 37 special series, on the B-segment podium for 12 years in a row, the Lancia fashion city car is definitely a record breaker!”
Lancia Ypsilon in 2023
With 44,743 registrations (up 9% versus 2022), Lancia Ypsilon continues to dominate. It is the third best-selling car in the Italian market, the second best-selling Stellantis model, and achieved the second highest market share in the B-segment in its history, with 14.9%.
Within the B-segment, Lancia Ypsilon is the best-selling hybrid model with 39,683 registrations and a market share of 46.9%, almost half of all cars sold. Meanwhile, with 4,982 units and a market share of 9.7%, the EcoChic LPG version is the third best-selling model in the LPG-powered B-segment.
Lancia Ypsilon, a story of success
Lancia Ypsilon was created as an everyday car that combines Italian style and refined design with a taste for beauty.
An elegant and fashionable city car, Lancia Ypsilon immediately set itself as the small-sized flagship, thanks to the features usually reserved for cars of a higher category.
Lancia Ypsilon, the first compact car to bring style to the small city car segment, has always boasted a clear and distinctive positioning: fashion is its natural environment, and style is the main reason to buy one.
And throughout the years, the model has always managed to remain up-to-date and relevant.
Ypsilon has been revamped, without ever sacrifying its identity, but by adding nuances of personality with countless special series and continuous product innovations.
Indeed, every Ypsilon special series has managed to understand the evolutions in the society, in the cities, and even in the environment. In the fashion world, with ELLE and Vanity Fair. Celebrating its birthday, with the 30th Anniversary. Enhancing its femininity, with the Mya and the Black&Noir. Other times, expressing more masculinity with the MOMO DESIGN, or speaking to young people with Elefantino.
And now, in its Hybrid EcoChic version, Ypsilon is solving the problem of people who travel around cities and need to reduce their consumption and pollute less.
Today’s model is also the most connected and high-tech Ypsilon ever, with a new wireless mobile phone charger, Apple CarPlay and Android Auto, also both wireless. And, for the first time in the Ypsilon a rearview camera to park and reverse easily and safely!
