- January 2024 global sales totaled 315,555 units, a 1.8% increase Y/y
- Hyundai Motor sold 265,745 units outside of South Korea, a 2.8% increase Y/y
- Sales in South Korea were down 3.3% Y/y, to 49,810 units
- The company targets global sales of more than 4.24 million vehicles in 2024
Hyundai Motor Company today announced global sales of 315,555 units in January 2024, a 1.8 percent year-over-year increase.
The company is maintaining robust sales momentum with its SUVs thanks to the launch of new models, including the all-new SANTA FE and KONA, and strong demand for Hyundai Motor vehicles in major markets.
In January, sales outside South Korea increased by 2.8 percent, to 265,745 units. Solid demand for the brand helped the company achieve robust sales performance in North and South America, Europe and India.
Sales in South Korea decreased by 3.3 percent in January compared with the same month last year, amounting to 49,810 units. This decrease was primarily due to the temporary suspension of production at Hyundai Motor’s Asan Plant in South Korea, which is currently revamping its facilities to start electric vehicle (EV) production.
Otherwise, Hyundai Motor’s SUV models collectively sold 20,255 units in the domestic market, while the Genesis luxury brand maintained strong momentum with sales of 11,349 units.
In 2024, Hyundai Motor is aiming to achieve global sales of 4.24 million units, including its Genesis luxury brand. The company will optimize its product portfolio and vehicle supply management for each region, targeting the sale of 3.54 million units in overseas markets and 704,000 units in South Korea.
The company plans to take the lead in electrification and focus on optimizing profitability by strengthening its global EV production infrastructure, including Hyundai Motor Group Metaplant Georgia, which is expected to open in the fourth quarter this year, establishing flexible business strategies to adapt to market changes, and reinforcing preemptive risk management capabilities.
■ Sales Results (Units)
| Subject | Jan.’24 | Jan.’23 | Y/y Change | Dec.’23 | M/M Change | 2024 YTD | 2023 YTD | YTD Change |
| Korea | 49,810 | 51,503 | -3.3% | 62,172 | -19.9% | 49,810 | 51,503 | -3.3% |
| Outside of Korea | 265,745 | 258,620 | 2.8% | 281,002 | -5.4% | 265,745 | 258,620 | 2.8% |
| Global | 315,555 | 310,123 | -1.8% | 343,174 | -8.0% | 315,555 | 310,123 | 1.8% |
