- August 2024 global sales totaled 332,963 units, a decrease of 5.3% Y/y
- Hyundai Motor sold 274,876 units outside of Korea, a 7.2% decrease Y/y
- Hyundai Motor sold 58,087 units in Korea, a 4.6% increase Y/y
Hyundai Motor Company announced today a 5.3 percent decrease in its global sales from a year earlier, with a total of 332,963 units sold in August 2024.
Of the total, the company sold 274,876 units outside of Korea, a decrease of 7.2 percent compared to August 2023.
In Korea, Hyundai Motor sold 58,087 units in August, an increase of 4.6 percent compared with the same month last year.
Hyundai Motor’s SUV models collectively sold 20,243 units in the domestic market last month, while the Genesis luxury brand maintained solid momentum, with sales of 10,323 units.
The company also sold over 20,000 electric vehicles (EVs) worldwide in August, maintaining its EV sales momentum and solidifying its electrification leadership in the global market.
To cope with business uncertainties, Hyundai Motor is strengthening its production and sales to meet demand and respond flexibly to changes in regional markets.
As announced at the recent CEO Investor Day, the company also plans to increase profitability by diversifying its hybrid and EV lineup, including INSTER, its new sub-compact EV, and IONIQ models. The company will also continue to improve its regional and product mix, optimize production, and enhance its product mix with more SUVs and luxury models.
■ Sales Results (Units)
Region | August’24 | August’23 | Y/y Change | July’23 | M/M Change | 2024 YTD | 2023 YTD | YTD Change |
Korea | 58,087 | 55,555 | 4.6% | 56,009 | 3.7% | 459,800 | 509,608 | -9.8% |
Outside of Korea | 274,876 | 296,172 | -7.2% | 277,255 | -0.9% | 2,270,362 | 2,260,295 | 0.4% |
Global | 332,963 | 351,727 | -5.3% | 333,264 | -0.1% | 2,730,162 | 2,769,903 | -1.4% |