- Paying tribute to its automotive heritage while looking to the future, Alfa Romeo marked its 115th anniversary with a major event at the museum in Arese and a captivating video (link) that looks back on the most iconic moments of an extraordinary year.
- With emotion, innovation, and Italian pride, the video celebrates unique projects and strategic partnerships—from the presentation of the exclusive “Alfa Romeo 33 Stradale” book to prestigious collaborations with the Luna Rossa team and the tennis player Jasmine Paolini, to the commercial results that saw Junior reach over 42,000 orders since its launch.
- The event took place on Sunday, June 22nd at the Alfa Romeo Historical Museum in Arese, welcoming thousands of people – including fans and some of the 300 official clubs from all over the world – who enthusiastically took part in track races, exclusive meetings, parades, and celebratory moments.
Alfa Romeo’s connection with its fans has always stood apart in the international automotive world. Throughout its first 115 years, this deep, authentic, and inimitable bond has united passion with technical excellence, creating a truly global community. To mark this significant milestone, Alfa Romeo has organized two highly symbolic initiatives: a major event held on Sunday, June 22nd at the Alfa Romeo Historical Museum in Arese, and a moving video released today (link) that pays tribute to the first six months of an extraordinary year filled with prestigious projects and partnerships.
A special year, a collective celebration
On the 115th anniversary of its founding, Alfa Romeo has released a captivating video that looks back on some of the most meaningful moments from this extraordinary year for the brand of noble Italian sportiness since 1910. Though diverse, these moments are all united by a single idea that encapsulates passion, excellence, and Italian identity. The video also celebrates the commercial achievements of 2025, particularly Junior, which has achieved over 42,000 orders since its launch.
The visual narrative opens with an intimate and profound tribute to the new 33 Stradale—the centerpiece of a prestigious publication titled “Alfa Romeo 33 Stradale”. Entirely created by the Alfa Romeo team, the book explores the genesis of the Biscione’s new custom-built car through never-before-seen images and exclusive interviews with the project’s key figures. The publication was created to honor a masterpiece of engineering and design—an emblem of the brand’s rebirth and ambition. The story then moves to the open seas with Luna Rossa—another world-renowned symbol of Italian excellence and Alfa Romeo’s partner for the 38th America’s Cup.
For the first time, the world’s oldest and most prestigious sailing event will be held in Italy, set against the spectacular backdrop of the Gulf of Naples. The collaboration is rooted in shared values—technical perfection, a passion for competition, national pride—and extends beyond the sailing world: the team also recently took part in the 2025 1000 Miglia, driving an incredible 1956 Alfa Romeo 1900 Super Sprint that is part of the Stellantis Heritage Collection and usually on display at the Alfa Romeo Historical Museum in Arese. Lastly, the video cuts to the tennis court, where the spotlight falls on Jasmine Paolini, Alfa Romeo’s new Brand Ambassador. Her extraordinary season culminated in a historic double victory at the Italian open, cementing her status as one of the most beloved and respected athletes in the world of sports.
Talent, determination, and authenticity: values that Paolini effortlessly embodies and that Alfa Romeo sought to celebrate at the peak of her career. These powerful and proud snapshots from an extraordinary year paid tribute to the brand’s 115th anniversary and convey a story of constant evolution—one that unfolds through prestigious projects, tributes, and collaborations. It is a story that continues to look toward the future, drawing strength from the brand’s identity and pride in its role as a representative of Italy across the world.
A memorable event at the museum in Arese to celebrate Alfa Romeo
On June 22nd, the Alfa Romeo Historical Museum in Arese transformed into the epicenter of automotive passion. An audience of 1300 enthusiasts – including some of the 300 official clubs from all over the world – and over 350 cars took part in an event packed with emotions, activities, and celebrations. Designed to honor the brand’s 115-year history, the event also marked the 10th anniversary of the museum’s reopening following renovations. The program began with the Regularity Course created in collaboration with the Italian Alfa Romeo Register, which combined theory and practice, culminating in a time trial on the internal track. Afterwards, the Club Meeting brought together representatives from official Alfa Romeo Clubs worldwide, providing a unique opportunity to discuss and share ideas. One of the day’s most memorable moments was the commemorative flash-mob: 115 unique Alfa Romeo vehicles spelled out “Alfa Romeo 115” on the museum’s internal track, creating a symbolic and powerful image of the passion that unites Alfisti around the world.
In the afternoon, the “115 Years of Alfa Romeo” conference took place as part of the “Backstage” series, revisiting key moments in the brand’s history showcasing the wind tunnel model of the 33 Stradale. The program concluded with a spectacular car parade led by the “Tributo GTA” models—an homage to the legendary Giulia Sprint GTA, now celebrating its 60th anniversary—followed by a group toast paying tribute to the deep sense of belonging that has always driven the Alfa Romeo community.
