On February 1, Great Wall Motors Co., Ltd. (GWM) released its sales data for January 2025.
In January, GWM sold a total of 80,933 new vehicles. Among them, overseas sales reached 28,016 units, marking a year-on-year increase of 6.23%. Sales of boxy SUV models totaled 35,006 units, securing the top spot in the segment. As of January 2025, GWM’s cumulative global sales have reached 14.9821 million units.
In January, GWM continued to prioritize intelligent new energy, advanced off-road capabilities, and a global strategy, aiming for high-quality market share through stable operations and sustainable growth.
From January 8 to 11, GWM showcased its latest innovations, including the all-new WEY 07, the SOUO S2000, and the Hi4 architecture at the 2025 International Consumer Electronics Show (CES 2025) in Las Vegas, USA. From January 9 to 15, the company hosted the “GWM Off-road Day” event in Changbai Mountain, demonstrating the superior winter performance of its off-road models, officially establishing the GWM Off-Road Alliance, and introducing China’s first off-road scenario grading standard.
Unveiling Excellence: Five Major Brands Advance on Multiple Fronts
HAVAL sold 48,557 units in January, with cumulative global sales reaching 9.5097 million units. In 2024, the HAVAL Menglong sold 70,500 units, maintaining its lead in the new energy off-road SUV market. The HAVAL DARGO series recorded 12,882 units in January, a year-on-year increase of 28.72%, continuing its strong sales momentum.
WEY New Energy: Sold 5,007 units in January, marking a 49.42% year-on-year increase. On January 15, the all-new WEY 07 received its fifth OTA upgrade, adding features such as Sentinel Mode and Magic Stick. The model also secured first place in two categories at the 2024 Global Winter Test conducted by DCar, reaffirming the technical superiority of GWM’s Hi4 system. Additionally, the all-new WEY 07 was designated as the official vehicle for the 2025 CCTV Spring Festival Gala’s new media live broadcast.
TANK SUV sold 12,845 units in January, with cumulative global sales reaching 614,900 units. On January 1, the TANK 500 Hi4-Z was officially launched, with 3,668 units delivered by January 20. The TANK 300 has surpassed 400,000 cumulative sales and has remained the best-selling rugged off-road SUV in China from 2021 to 2024. The model received its 13th OTA upgrade on January 8, featuring a fully updated Amap system, multiple function enhancements, and a new Smart Control Ball application.
ORA sold 2,193 units in January, with cumulative global sales reaching 511,600 units. The ORA 03 has exceeded 270,000 cumulative sales worldwide and was introduced to markets in Chile, Qatar, Uruguay, Ecuador, and other countries in 2024. ORA continues to deliver stylish, enjoyable, and safe vehicles that redefine classics with modern appeal.
GWM Pickup Sold 12,321 units in January, with cumulative global sales reaching 2.688 million units. As the domestic and export sales leader, GWM Pickup continues to elevate the segment’s value. On January 8, the 2.4T GWM POER High-Cold Edition was launched, specifically designed for extreme cold regions. It features a 2.4T diesel engine paired with a 9AT transmission, standard large-pattern AT off-road tires for superior snow handling, and an advanced winter package, including a leading-edge preheating system that enables a one-time start at -35°C, ensuring high performance and reliability in harsh winter conditions.
Showcasing Chinese Innovation at CES 2025
From January 8 to 11, GWM made a strong impression at CES 2025 in Las Vegas, USA. The all-new WEY 07, an intelligent NOA flagship SUV, attracted significant attention. The SOUO S2000, equipped with the world’s only 8-cylinder, 8-speed powertrain and advanced intelligent features, received high praise. Smart technologies such as Coffee Air Touch and the Coffee AI Sound system also drew significant interest, while Hi4, Hi4 Performance, Hi4-T, and Hi4-Z demonstrated China’s new energy leadership. From vehicle manufacturing to AI-driven innovation, GWM showcased the heights of “Chinese Creativity” to the world.
GWM’ s CTO Nicole Wu emphasized that the company is fully embracing the era of “AI Civilization,” transforming into a global AI-driven technology enterprise. With an annual R&D investment exceeding 10 billion RMB, GWM is projected to surpass 100 billion RMB in cumulative R&D investment by 2025. The company has also introduced a novel AI development concept—Adaptive Spatial Language (ASL)—which enables vehicles to process multi-dimensional information and make intelligent decisions, tailoring the driving experience based on destinations, passenger needs, traffic conditions, and environmental factors. Wu further stated that ASL is built on a robust foundational AI model, with ongoing advancements in end-to-end intelligent driving models and accelerated development of domain-specific AI models to explore the full potential of AI agents.
GWM’s participation in CES 2025 received widespread recognition from international media, overseas consumers, and industry professionals, significantly boosting its global presence and advancing its international strategy.
Building a Comprehensive Off-Road Ecosystem: Highlights from GWM Off-road Day
From January 9 to 15, GWM hosted the “GWM Off-road Day” in Changbai Mountain, bringing together global off-road enthusiasts to experience the thrill of snow driving. During the event, the company officially launched the GWM Off-Road Alliance and introduced China’s first off-road scenario grading standard. Star models from HAVAL, TANK, and GWM Pickup demonstrated their superior off-road capabilities in extreme winter conditions.
GWM Vice President Liu Yanzhao stated that the GWM Off-Road Alliance is a non-profit organization composed of relevant ecosystem partners, dedicated to supporting off-road enthusiasts and fostering a healthy, thriving off-road culture in China and worldwide.
Developing a comprehensive off-road ecosystem has long been a key focus for GWM. The company plans to collaborate with partners to establish specialized training academies tailored to different off-road scenarios, helping enthusiasts enhance their driving skills. The GWM Off-Road Alliance also aims to work with users, local governments, and off-road venues to discover and create off-road routes featuring different cultural characteristics.
Safety is paramount in off-road driving. The newly introduced off-road scenario grading standard categorizes terrain into four major types: snow, mountains, sand, and mud. It is further divided into ten levels based on difficulty and risk, ensuring that users can make informed decisions and enjoy off-roading safely.
As China enters a new stage of high-quality development, the automotive industry must possess both manufacturing strength and cultural influence. As GWM Chairman Jack Wei remarked, the GWM Off-road Day is part of China’s growing automotive culture. As China progresses toward becoming an automotive powerhouse, it should also establish itself as a leader in automotive culture. Moving forward, GWM will continue to uphold its off-road heritage, popularize off-road sports, and infuse Chinese off-road culture with deeper values and positive energy, setting an example for the industry and society.
