- Global growth of 20% compared to the first half of 2024, confirming a positive trend in all major international markets.
- Europe is expanding considerably, with +33.3% in registrations and very positive results in key markets such as France (+51%), the United Kingdom (+50%), Italy (+35%) and the Netherlands (+200%).
- The Middle East & Africa region recorded +34%, a sign of progressive consolidation in the region.
- South America is growing (+63%) while North America faces an evolving scenario.
- A relaunch is taking place in India–Asia Pacific, with Junior already presented in Japan and coming soon to Australia. The brand believes in the potential of this region, where it will soon debut in Malaysia, Taiwan and Singapore.
- More than 45,000 orders have been placed for the Alfa Romeo Junior, the new compact sports car already available in 38 countries, with 17% of requests for the full-electric version.
- A first half of the year of growth, made even more significant by the celebrations of the brand’s 115th anniversary, including outstanding projects such as the dynamic debut of the 33 Stradale, the publication of the dedicated book, the partnership with Luna Rossa for the 38th America’s Cup and the naming of tennis player Jasmine Paolini as the new Brand Ambassador.
In a constantly evolving social and sector scenario, Alfa Romeo’s global growth continues: in H1 2025, the brand’s registrations recorded a 20% increase compared to the same period in 2024, confirming a positive trend in terms of volumes and consolidation of market share. This result that reflects the success of a comprehensive line-up added to further by the new compact Junior, which was welcomed with great enthusiasm and confirms Alfa Romeo’s ability to evolve while remaining faithful to its DNA, made up of Italian sportiness and know-how.
Santo Ficili, Alfa Romeo CEO:
“Alfa Romeo’s 115th anniversary is not just a commemoration, but rather an opportunity to celebrate the most authentic essence of the brand. Homogeneous growth has marked the first six months of the year, as a result of robust planning and a comprehensive commercial offering. With over 45,000 orders, Alfa Romeo Junior is the main driving force behind a line-up that, alongside the Tonale, Giulia and Stelvio, continues to embody the brand’s spirit in their respective segments. The focus is also on the future: we will soon be sharing a new vision for the brand, resulting from the passionate work of an extraordinary team. We want to seize new opportunities and face the challenges of a constantly evolving global scenario with determination. We will do so with our people, with the dealer network and with Alfisti fans from all over the world, strengthened by a unique identity and by the bold approach that has always been our hallmark.”
In Europe, registrations grew by 33.3% year-on-year, strengthening the brand’s presence and confirming a clear growth trend. The performance was driven by certain key markets, including France with an increase of +51% and Junior already leading its segment; in the United Kingdom, where registrations rose by 50%; Italy, with +35%; and finally, the Netherlands, with exponential growth of 200%.
Alfa Romeo also accelerated strongly in South America, with an increase of 63% compared to H1 2024, confirming the growing interest in the brand’s models in an area with high potential. In North America, on the other hand, registrations recorded a decline in an evolving context that the brand is facing with a targeted strategy and a proactive vision, to grasp new opportunities for growth.
In the Middle East & Africa (MEA) region, Alfa Romeo continues to consolidate its presence with a 34% year-on-year increase in registrations.
Finally, in the India-Asia Pacific area, the brand continues to invest in strengthening its presence. In June, Junior debuted in Japan, with the Australian launch now imminent. The brand will soon be launched in Malaysia and Taiwan, marking a new phase of expansion for the region. Pending these developments, H1 performance was marked by a slight decline. In China, performance remains stable compared to 2024.
Alfa Romeo’s growth is driven by the Junior: in the few months since its launch in 38 countries, it has already exceeded 45,000 orders, 17% of which for the full-electric configuration. Junior is available in the 280-hp Elettrica Veloce, 156-hp Elettrica and 145-hp Ibrida versions, the latter also coming in a Q4 configuration, as the most comprehensive response in the segment that has managed to reinterpret the brand’s spirit in a compact, accessible way. The Tonale also continues to play a strategic role in the Alfa Romeo line-up and remains a benchmark in the landscape of Premium C-SUVs, made possible by its balance between sportiness, efficiency and advanced technical specifications. Positive results also for the Giulia and Stelvio, which continue to embody the essence of Alfa Romeo sportiness in their respective segments.
In H1 2025, Alfa Romeo has confirmed its ability to interpret the evolution of the market by leveraging its heritage of sportiness, Italian excellence and innovation. A concrete result that translates into homogeneous growth in registrations on a global scale, making this year – when the brand is celebrating the 115th anniversary of its foundation – even more significant. A major milestone boasted by few automakers around the world, experienced with the passion and sporting spirit that have been characteristics of the Biscione brand’s DNA since 1910.
The most iconic moments in this first half of the year have included the dynamic testing of the New 33 Stradale at the Balocco Proving Ground and the launch of the book entitled Alfa Romeo 33 Stradale, which made its debut at an exclusive event during FuoriConcorso 2025. No less exciting was the great international gathering in Arese, which involved thousands of fans and clubs from all over the world. The brand has also announced major new global partnerships: Luna Rossa – with which the brand will face the challenge of the 38th America’s Cup, and Jasmine Paolini, icon of world tennis in her role as Alfa Romeo Brand Ambassador.
