By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    IAA MOBILITY 2025 Announces Powerful Lineup of Partners and Sponsors
    June 26, 2025
    BMW and Alvaro Barrington celebrate hydrogen mobility at Art Basel in Basel 2025
    June 18, 2025
    MHB DEALER EXPO 2025 – A Premier Automotive Networking Experience
    June 17, 2025
    Entries Open for The Cape 1000 – South Africa’s Most Beautiful Drive Returns for 2026
    June 10, 2025
    Ulterio Motiv Toyota Land Cruiser 6×6 and 6×4 to invade Land Cruiser Festival
    June 3, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    Lotus Technology Reports Unaudited First Quarter 2025 Financial Results
    June 26, 2025
    Škoda Auto lays foundation stone of state-of-the-art paint shop
    June 26, 2025
    Automobili Lamborghini publishes its first Sustainability Report
    June 26, 2025
    ROLLS-ROYCE MOTOR CARS ONCE AGAIN INSPIRES FUTURE GENERATIONS THROUGH ‘DARE TO DREAM’ PROGRAMME
    June 25, 2025
    The XC60 is now the best-selling Volvo car of all time
    June 25, 2025
  • Concepts
    ConceptsShow More
    Mercedes-AMG presents the CONCEPT AMG GT XX
    June 25, 2025
    TOYOTA GAZOO Racing unveils liquid hydrogen-fueled “GR LH2 Racing Concept” at Le Mans
    June 11, 2025
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
  • Interviews
    InterviewsShow More
    24-hour race at Le Mans, the Nürburgring and Spa – triple marathon for Mercedes-AMG Motorsport
    June 10, 2025
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
  • EVs
    EVsShow More
    Polestar 3 OTA update introduces new Abbey Road Studios Mode exclusively for Bowers & Wilkins audio system
    June 18, 2025
    No Compromise Ford Ranger PHEV Brings Electric Power to Europe’s Best-Selling Pickup
    June 18, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Ford Begins Capri and Explorer Battery Pack Assembly in Cologne
    June 17, 2025
    Special Envoy Launches XPress – SA’s First Full EV Courier Fleet
    June 11, 2025
  • Motosport
    MotosportShow More
    Successful 24h Nürburgring for the VW Golf GTI
    June 26, 2025
    TGRSA KICKS OFF 2025 OFF-CIRCUIT SEASON WITH DOUBLE HEADER IN SARRC AND NRC
    June 26, 2025
    Mercedes-AMG Media Guide for the CrowdStrike 24 Hours of Spa
    June 25, 2025
    Castrol Neil Woolridge Motorsport Team Ready to Unleash Ford Ranger at Bronkhorstspruit Opener
    June 25, 2025
    Two Porsche 911 GT3 R finish on the Nürburgring podium after 24 hours
    June 24, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Daimler Truck and Volvo Group launch Coretura
    June 17, 2025
    Volvo Trucks launches upgraded Volvo Dynamic Steering system to increase road safety
    June 17, 2025
    MAN starts series production of electric trucks
    June 17, 2025
    UD Trucks Southern Africa celebrates dealers breaking barriers at 2025 awards ceremony
    June 11, 2025
  • Reviews
    ReviewsShow More
    Introducing the Land Cruiser Hybrid 48V: a new powertrain for Toyota’s legendary SUV
    June 23, 2025
    THE NEW HAVAL H6 SUV IS HERE, AND IT’S BUILT FOR BIG MOMENTS!
    June 18, 2025
    THE NEW PEUGEOT E-208 GTi MORE PLEASURE. MORE GTi THAN EVER!
    June 17, 2025
    New BMW XM options: maximum exclusivity and breathtaking performance.
    June 12, 2025
    The Audi Q5 e-hybrid: all-rounder with great electric range
    June 11, 2025
  • Tech
    TechShow More
    New Kia App provides European drivers with a unified digital experience
    June 17, 2025
    Abbey Road Studios Mode makes global debut in Volvo EX90
    June 17, 2025
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
    VNC Automotive Partners with P3 to Enhance the SPARQ OS Platform
    May 29, 2025
Hot News
Lotus Technology Reports Unaudited First Quarter 2025 Financial Results
Successful 24h Nürburgring for the VW Golf GTI
Škoda Auto lays foundation stone of state-of-the-art paint shop
Automobili Lamborghini publishes its first Sustainability Report
IAA MOBILITY 2025 Announces Powerful Lineup of Partners and Sponsors
Latest News

naamsa RELEASES JUNE 2024 NEW VEHICLE SALES STATISTICS

Latest NewsAuto Shows

Honda Unveils “烨(yè)” Next-generation EV Series for China

Latest News

Nissan Sunderland Plant passes 11 million milestone

Bikes

The Next-Gen Scrambler Ducati debuts in China with a launch event in Shanghai

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

FRANK HEYL BEGINS NEW CHAPTER AS BUGATTI DIRECTOR OF DESIGN

Itumeleng Garebatshabe
Last updated: August 1, 2023 13:28
By Itumeleng Garebatshabe
1.1k Views
8 Min Read
Share
8 Min Read
SHARE

After 15 years with Bugatti, Frank Heyl has been named Director of Design in place of the recently retired Achim Anscheidt, who moves to an advisory role with CEO Mate Rimac. Frank worked as Achim’s Deputy since 2019, shaping the timeless designs that have come to define this most recent era of Bugatti history.

Having started as Senior Exterior Designer at Bugatti in 2008, latterly Head of Exterior Design and then Deputy Design Director, he has guided the visual identities of models like Chiron¹, Divo², Bolide³ and W16 Mistral⁴, developing an intimate appreciation of the importance of design in the Bugatti legacy, drawing from a century of history and the values of a brand founded by a family of artists and genius engineers.

- Advertisement -
Ad image

“Cars are, and always have been center stage of my life – from designing them to driving them. At Bugatti, I have always sought to combine this fascination with my love for technology and innovation, just as the founders of the brand had done, creating shapes that fulfil the core essence of the brand: performance. For me, true beauty and timeless elegance only springs from cars designed for purpose – no unnecessary flourishes or lines – but a pure focus on form following performance. In this way, we can create cars that transcend automotive design and lean into pure artistry, cherished by connoisseurs for generations.” he said.

Taking responsibility for the design future of an iconic brand like Bugatti, as well evolving the relatively young identity of the cutting-edge Rimac Automobili brand in his dual role as Director of Design for Bugatti Rimac, requires not only a natural talent and a deep-rooted fascination for style, but also a foundation in the history and techniques of automotive design. This education in Frank’s case came courtesy of the Royal College of Art in London, an institution known for nurturing some of the most talented minds in the industry.

During his rise from Senior Exterior Designer to Director of Design over the past 15 years, Frank has developed, under the guidance of Achim Anscheidt, a clear vision for the brand, its design ethos, and the unique characteristics that define a Bugatti. His designs are perfectly attuned to the spirit of Ettore and Jean Bugatti, who each sought to create beauty in every detail. As Ettore Bugatti once said: “Nothing is too beautiful.”

“Beauty comes from the aesthetic of purpose, and the purpose of our vehicles is performance. Therefore, ‘form follows performance,’” said Frank. He and his team create shapes that are tailor made to their purpose and yet tie into the iconic DNA of the brand in every detail seamlessly. “This dedication and design discipline enables us to create authentic products, and only a product that is authentic can be timeless. Ultimately a Bugatti needs to be timeless because it will be around for generations. On this level of automobile couture a Bugatti is perceived as an art piece. These are collectable items, being cherished by their automobile connoisseur owners and passed on from generation to generation to be enjoyed through the centuries.

“My dream is to one day walk the lawns of a Concours d’Elegance with my grandchildren and be able to show them some of the cars that we created in this time.”

For Frank, Bugatti design must also continually push boundaries. How does it challenge the status quo? How does it exceed what was believed to be the limit until now? It is this pioneering spirit that speaks though every fiber of his designs. True innovations were also at the center of attention to the brand’s ingenious founding father Ettore Bugatti, who invented groundbreaking new technologies like the alloy wheel or the hollow light weight front axle for his Type 35 race car. Then his son, Jean Bugatti, had a talent for combining aerodynamic innovations like the raked windscreen of his Type 46 Surprofilée with breathtaking elegance.

Frank strives to continue this philosophy with the most technologically advanced, breathtakingly beautiful and authentic designs. “It is with great humility, respect, honor, pride, and joy that I take on this new responsibility to write the next chapter in this legendary brand’s ethos with dignity.”

Just like Ettore, Frank himself has helped to develop new innovations as part of the quest for performance, without sacrificing design. Among them is a special boot lid with an integrated vacuum effect for the Chiron which, instead of simply using ventilation holes for the engine, features a dual-shell boot lid with a sandwich-design air guide element that opens only when the car is in motion. This ingenious design extracts hot engine air towards the rear without creating additional ventilation holes, preserving the timeless lines.

All of Frank’s technical knowledge of advanced aerodynamics and thermodynamic requirements came to bear in one of the most ambitious undertakings in automotive history: the Chiron Super Sport 300+⁵. For this hyper sports car, it was necessary that the engineering teams and design teams worked closer than ever before to develop the visual appearance and aerodynamic concept to deliver a car that was faster than any other road car. In 2019, it set a record top speed of 490.484 km/h (304.773mph). This unique relationship, where engineers and designers work in harmony to deliver a car perfect for its purpose, is possible only with the kind of low-volume, no-compromise production of Bugatti.

Now, the next-generation of Bugatti design begins, guided by the ingenious spirit of Ettore and Jean Bugatti, and blended with Frank’s own vision to craft cars that are not just timeless works of art, but enduring symbols of innovation and performance. The design of the successor to the Chiron will capture the purest essence of Bugatti. An homage to the three strands of Bugatti history – Speed, Luxury and Elegance – it will be authentic, timeless and, most importantly, completely incomparable, set to spark an entirely new era of Bugatti design that will be guided by Frank’s watchful eye.

TAGGED:BugattiFrank Heyl

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Latest News

BUGATTI ROADSTERS RADIATE ELEGANCE WITHIN CONCORSO D’ELEGANZA VILLA D’ESTE

By Itumeleng Garebatshabe
May 22, 2023
Reviews

Pierre-Henri Raphanel: Bugatti Pilote Officiel

By Itumeleng Garebatshabe
October 5, 2023
Latest News

Bugatti celebrates the achievements of it’s service partners

By Itumeleng Garebatshabe
May 2, 2025
Reviews

FINDING 400: AN INCOMPARABLE BUGATTI EXPERIENCE

By Itumeleng Garebatshabe
May 30, 2023
Latest News

Bugatti rewards its entrusted global partner network

By Itumeleng Garebatshabe
April 10, 2024
Latest News

A visionary Design – The Bugatti EB112 on its 30th anniversary

By Itumeleng Garebatshabe
August 9, 2023

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner