Federico Goyret is appointed Senior Vice President of Marketing and Communications for the Citroën Brand, effective September 1st 2023. He reports to Thierry Koskas, Citroën Brand CEO and Stellantis Chief Sales & Marketing Officer.
Federico Goyret has over 19 years of international experience in the automotive industry. He joined Ford Motor Company in 2004 and occupied several roles in sales, marketing and strategic planning. He joined Renault in 2012 in Argentina as Group Brand Manager and became Chief Marketing Officer for the brand in 2015. He was appointed Chief Marketing Officer of Renault in Brazil in 2017. Since 2021, he was Chief Marketing & Communications Officer for Jive Investments, an international asset management firm based in Brazil.
Federico Goyret graduated from the University of Buenos Aires with a degree in Engineering and he obtained his postgraduate degrees in International Business from HEC Montreal, INSEAD and Berlin School of Creative Leadership.
In his new role as Citroën’s SVP Marketing and Communications, Federico Goyret will be responsible for the consolidation of Citroën’s global brand image, driving creative excellence, orchestrating product launches and ensuring all marketing and communication efforts empower the business, are aligned with the strategic plan, and ultimately increase brand value. “The nomination of Federico Goyret is an exciting one, he will be able to bring a fresh perspective to the marketing and communications of Citroën. His international career as well as his expertise in sales and marketing will help drive the Citroën brand’s image forward. I am really glad to welcome Federico into the Citroën family” said Thierry Koskas, Citroën Brand CEO and Stellantis Chief Sales & Marketing Officer.
