- More than 1,500 Stellantis employees come together for a group birthday photo at the Chrysler Technology Center campus, honoring those who have made 100 years of Chrysler possible
- Group photo participants also help commemorate the Chrysler Century of Innovation with the dedication of a unique time-capsule replica of Walter P. Chrysler’s toolbox
- The replica toolbox time capsule encased with memorabilia and artifacts, including historic Chrysler brand and vehicle badges, brochures, merchandise, vehicle sketches, and a clever nod to Walter P. Chrysler
- Toolbox time capsule also includes a list of names of those participating in the group photo, as well as letter from Chrysler Brand CEO Chris Feuell to future employees and customers
- Chrysler announces summer 100th celebration activities at enthusiast events, including the Carlisle Chrysler Nationals car show in Pennsylvania and Woodward Cruise in Metro Detroit
- Chrysler’s seven-part Century of Innovation social media video series takes an in-depth look at trailblazers, iconic vehicles, ground-breaking concepts, technological innovations and historic moments from Chrysler’s 100 years
- Full-length videos featured on Chrysler Brand and Stellantis North America YouTube channels, with shortened versions on Chrysler Brand’s Instagram and Stellantis North America’s Facebook/Instagram/X/LinkedIn social media channels
- Chrysler Century of Innovation sales event also kicks off in June to mark the brand’s 100 years of automotive innovation
- Chrysler 100th anniversary line of branded merchandise, including apparel and gifts, available at Collection.Chrysler.com.
- For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com.
Chrysler officially turned 100 on June 6, 2025, and the brand is celebrating by recognizing the people who have powered its path to the century mark — a rare accomplishment for any brand or company. More than 1,500 employees came together at the Chrysler Technology Center campus in Auburn Hills, Michigan, on Thursday, June 5, to participate in a special group “birthday” photo honoring the thousands who have worked over the decades to make 100 years of Chrysler possible.
“Chrysler held a pivotal role in shaping both the automotive industry and American culture, standing as a symbol of innovation, resilience, and breakthrough design for 100 years,” said Chris Feuell, Chrysler brand CEO. “From the revolutionary, powerful HEMI® V-8 engine to inventing the minivan and introducing innovations like Stow ‘n Go seating, Chrysler has consistently pushed boundaries. As one of the original Big Three, we’ve helped drive industrial growth and have left an indelible mark with vehicles like the Chrysler 300. But Chrysler is more than a brand—it’s a legacy built by generations of passionate employees, and we’re proud to celebrate their contributions as we look ahead to an exciting new era for the next century.”
Employees at the June 5 event also received a commemorative Chrysler t-shirt and birthday cupcake and helped commemorate the Chrysler Century of Innovation with the dedication of a unique time-capsule, a replica of the toolbox Walter P. Chrysler used early in his career.
The iconic toolbox, which held more than 60 tools and reflects Chrysler’s precision as a machinist, is a cherished family heirloom once displayed atop the Chrysler Building in New York City. Encased in the replica toolbox time capsule are rare memorabilia and artifacts, including historic Chrysler brand and vehicle badges showcasing the evolution of the brand and specialty vehicle launches, as well as historic brochures, merchandise, vehicle sketches, and a clever nod to Walter P. Chrysler.
A list of names of those participating in the group photo was also included in the time capsule, as well as a letter from Chrysler brand CEO Feuell to future employees and customers.
Summer Century Celebration
Chrysler is also announcing plans this summer to reach out and recognize the owners and enthusiasts who have supported the brand for decades, starting with the first-ever Chrysler-branded vehicle, the 1924 Chrysler Six, and today’s segment-leading 2025 Chrysler Pacifica. The brand will travel this summer with special displays and activations at popular automotive enthusiast events, including:
- Carlisle Chrysler Nationals, July 11-13, 2025, in Carlisle, Pennsylvania, featuring nearly 3,000 vehicles from all eras of Chrysler and “Mopar” vehicles
- Woodward Cruise, the world’s biggest car cruise, taking place on Woodward Avenue in Metro Detroit on August 16, 2025
More details on Chrysler brand activities at Carlisle and Woodward will be shared later this summer.
Chrysler is also rolling out a seven-part Century of Innovation social media video series that takes an in-depth look at the trailblazers, iconic vehicles, ground-breaking concepts, technological innovations and historic moments from Chrysler’s 100 years. The newest video in the series, debuting earlier this week, “Automotive Legend: Walter P. Chrysler,” provides an in-depth look at the man who founded Chrysler 100 years ago, his impact on automotive innovation and how his legacy lives on today a century later.
New videos in the series will be rolled out on the Chrysler brand’s (Instagram) and Stellantis North America (Facebook/Instagram/X/LinkedIn) social media channels. “Walter P. Chrysler” is the third video in the series; previous videos include:
- “Chrysler Century of Innovation,” featuring Chrysler CEO Feuell reflecting on Chrysler’s 100-year legacy and Chrysler’s vision of the future, and
- “Chrysler Through the Decades,” with Chrysler Historian Brandt Rosenbusch taking a decade-by-decade look at key moments from a century of Chrysler.
A Chrysler Century of Innovation sales event also kicks off in June to mark the brand’s 100 years of automotive innovation, and Chrysler is also featuring a 100th anniversary line of branded merchandise, including apparel and gifts, at Collection.Chrysler.com.
