By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The Auto Magazine
  • Home
  • Auto Shows
    Auto ShowsShow More
    BMW and Alvaro Barrington celebrate hydrogen mobility at Art Basel in Basel 2025
    June 18, 2025
    MHB DEALER EXPO 2025 – A Premier Automotive Networking Experience
    June 17, 2025
    Entries Open for The Cape 1000 – South Africa’s Most Beautiful Drive Returns for 2026
    June 10, 2025
    Ulterio Motiv Toyota Land Cruiser 6×6 and 6×4 to invade Land Cruiser Festival
    June 3, 2025
    Maserati enthrals at FuoriConcorso with GT2 Stradale and MCXtrema
    May 14, 2025
  • Bikes
    BikesShow More
    Desmo450 MX: Production of the first Ducati Motocross bike begins
    May 28, 2025
    25YM Honda NC750X
    May 13, 2025
    BMW Motorrad presents the new BMW R 1300 RS
    May 2, 2025
    BMW Motorrad presents the new BMW R 1300 RT
    April 30, 2025
    Honda NC750X Named Winner in 2025 Red Dot Design Award
    April 10, 2025
  • News
    NewsShow More
    Porsche 963 cars raise 600,000 euros in Le Mans towards Racing for Charity
    June 20, 2025
    50 Years of BMW Art Cars and the BMW 3 Series at the BMW Museum
    June 20, 2025
    Ford Performance Returns to Pikes Peak with Electric Super Mustang Mach-E Demonstrator
    June 20, 2025
    Winners of ISUZU AI Innovation Challenge 2024 announced
    June 18, 2025
    Kia Tasman Blazes New Trail 
    June 18, 2025
  • Concepts
    ConceptsShow More
    TOYOTA GAZOO Racing unveils liquid hydrogen-fueled “GR LH2 Racing Concept” at Le Mans
    June 11, 2025
    FIAT unveils the manifesto Grande Panda 4×4
    May 20, 2025
    Renault 4 Savane 4×4 Concept makes its global debut at Roland-Garros 2025
    May 16, 2025
    Hyundai Motor and Plus Unveil Concept for Autonomous Hydrogen Freight Ecosystem at ACT Expo 202
    May 2, 2025
    Hyundai Motor Unveils the new IONIQ 6 and IONIQ 6 N Line
    April 5, 2025
  • Interviews
    InterviewsShow More
    24-hour race at Le Mans, the Nürburgring and Spa – triple marathon for Mercedes-AMG Motorsport
    June 10, 2025
    Kosmas “Dudie” Mamaloukos – The Formidable Racing Talent
    May 15, 2025
    Hi-Range Safari City
    Hi-Range Safari City – The Premier outfitter for 4×4 customization
    May 15, 2025
    BEHIND THE SCENES: ARCHIE RUTHERFORD ON WHAT IT TAKES TO BRING THE W2RC TO SOUTH AFRICA
    May 9, 2025
    Europe and China’s automotive future in a shifting global order
    May 5, 2025
  • EVs
    EVsShow More
    Polestar 3 OTA update introduces new Abbey Road Studios Mode exclusively for Bowers & Wilkins audio system
    June 18, 2025
    No Compromise Ford Ranger PHEV Brings Electric Power to Europe’s Best-Selling Pickup
    June 18, 2025
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Ford Begins Capri and Explorer Battery Pack Assembly in Cologne
    June 17, 2025
    Special Envoy Launches XPress – SA’s First Full EV Courier Fleet
    June 11, 2025
  • Motosport
    MotosportShow More
    Commanding performance by Škoda at Rally Poland
    June 20, 2025
    Nissan Formula E Team ready for Jakarta return as Season 11 enters closing stages
    June 20, 2025
    Martin Prokop Becomes First Privateer for Ford Raptor T1+
    June 18, 2025
    The 2025 24 Hours of Le Mans in Numbers
    June 18, 2025
    Samantha Tan makes her debut in the MINI John Cooper Works at the Nürburgring
    June 18, 2025
  • Trucks & Buses
    Trucks & BusesShow More
    Scania launches MCS rapid charging solution at EVS38
    June 18, 2025
    Daimler Truck and Volvo Group launch Coretura
    June 17, 2025
    Volvo Trucks launches upgraded Volvo Dynamic Steering system to increase road safety
    June 17, 2025
    MAN starts series production of electric trucks
    June 17, 2025
    UD Trucks Southern Africa celebrates dealers breaking barriers at 2025 awards ceremony
    June 11, 2025
  • Reviews
    ReviewsShow More
    THE NEW HAVAL H6 SUV IS HERE, AND IT’S BUILT FOR BIG MOMENTS!
    June 18, 2025
    THE NEW PEUGEOT E-208 GTi MORE PLEASURE. MORE GTi THAN EVER!
    June 17, 2025
    New BMW XM options: maximum exclusivity and breathtaking performance.
    June 12, 2025
    The Audi Q5 e-hybrid: all-rounder with great electric range
    June 11, 2025
    Lotus introduces 2026 Emira V6 SE and Emira Turbo
    June 6, 2025
  • Tech
    TechShow More
    New Kia App provides European drivers with a unified digital experience
    June 17, 2025
    Abbey Road Studios Mode makes global debut in Volvo EX90
    June 17, 2025
    Audi develops the picking process of the future
    June 2, 2025
    Volvo EX90 LiDAR and smartphone cameras: What you need to know
    June 2, 2025
    VNC Automotive Partners with P3 to Enhance the SPARQ OS Platform
    May 29, 2025
Hot News
Commanding performance by Škoda at Rally Poland
Porsche 963 cars raise 600,000 euros in Le Mans towards Racing for Charity
Nissan Formula E Team ready for Jakarta return as Season 11 enters closing stages
50 Years of BMW Art Cars and the BMW 3 Series at the BMW Museum
Ford Performance Returns to Pikes Peak with Electric Super Mustang Mach-E Demonstrator
Electric Vehicles

Nissan’s unique and innovative e-POWER hits 100,000 sales in Europe

Latest News

Ford Expands Territory Line-up with New Dark Edition

Motosport

Nissan Formula E Team looking to maintain championship lead in Miami

Latest News

TOYOTA GAZOO Racing launches Portugal challenge with stage win

Font ResizerAa
The Auto MagazineThe Auto Magazine
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Search
  • Home
  • Auto Shows
  • Bikes
  • News
  • Concepts
  • Interviews
  • EVs
  • Motosport
  • Trucks & Buses
  • Reviews
  • Tech
Follow US
Crafted by Intellegere Media. © 2024 The Auto Magazine. All rights reserved.
Latest News

“60th Digital Parade”: Automobili Lamborghini’s 60th anniversary celebration goes virtual

After a year of in-person events, the digital fanbase also had the chance to take part in the festivities

Itumeleng Garebatshabe
Last updated: December 25, 2023 13:21
By Itumeleng Garebatshabe
569 Views
5 Min Read
Share
5 Min Read
SHARE

For Automobili Lamborghini, 2023 was the year of the 60th anniversary celebration. An array of events were organized for the occasion that allowed Lamborghini fans and customers to gather in different times and places around the world for unique and unrepeatable experiences driving some of the most iconic cars from the House of Sant’Agata Bolognese.

Following a whole year of in-person celebrations, the festivities have also moved into the virtual world to engage the many followers who interact with Lamborghini daily on the various platforms. The House of Sant’Agata Bolognese therefore decided this time to directly engage the fanbase of its social media channels. Automobili Lamborghini is present on Instagram (34.8 M); Facebook (12.8 M); TikTok (3.3 M); X (2.3 M); YouTube (1.9 M); as well as on LinkedIn (980k); Discord (8k); Weibo and WeChat.

- Advertisement -
Ad image

It was in this spirit that the “60th Digital Parade” was held, a real parade within the gaming world to specifically involve the Esports community and further celebrate the anniversary of the carmaker from Sant’Agata Bolognese. The “60th Digital Parade” was held inside the Forza Horizon 5 racing video game, where the fans gathered to drive models that have made the brand’s history. Five experienced streamers led a convoy of gamers along a route outlined in the game map and embellished with iconic brand elements. The parade was chronicled on Automobili Lamborghini’s social media profiles and live on the channels of the streamers who captained the convoy of cars. It was a one-of-a-kind event that expanded the anniversary celebrations to the entire online community.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini remarked: “We felt that we could not fail to organize an event dedicated to our fans on digital platforms as well. After the various in-person events around the world, this initiative is the proper tribute to a fanbase made up of millions of people who show their appreciation and commitment to the brand on a daily basis. This is why we absolutely had to take these valuable numbers into consideration.”

Not just digital events for this important anniversary, but also physical events filled the celebration schedule. To be sure, Lamborghini organized a series of activities aimed at making 2023 a year to remember. One of the most successful initiatives was the Giro Experience, an actual driving tour to some of the most stunning places in the world to celebrate the uniqueness and history of the brand. This world tour touched on several locations, from the United States, where customers were able to speed along the spectacular roads of the Colorado Rocky Mountains, to India, with a tour of the Rajasthan region. Additional stops were made in the Southeast, including Malaysia, Singapore, and Thailand, and in China’s Sichuan province.

Another tour and another drive were dedicated to classic cars as part of the Giro Polo Storico, an event designed for owners of Lamborghinis that have made the company’s history. The tour passed through some of the most picturesque places in northern Italy, on the roads of Franciacorta, Alto Garda, and Valpolicella, then arriving at the headquarters in Sant’Agata Bolognese. The company brought together classic cars from various countries around the world and models of every generation, among them the 350 GT with the second chassis number, the oldest production Lamborghini still in existence, in perfect running condition.

Representatives of the Lamborghini Clubs, comprising a total of 192 members and 14 official clubs globally, also participated enthusiastically in the 60th anniversary celebrations. From June through October, the different clubs organized tours worldwide, in the places where they are present, to celebrate the brand’s 60th anniversary behind the wheels of their cars.

From digital to physical, it was a year to remember for Automobili Lamborghini and for all fans of the brand.

TAGGED:60th anniversary60th Digital ParadeAutomobili Lamborghini

Sign Up For Daily Newsletter

Stay Updated! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp LinkedIn VKontakte Telegram Email Copy Link Print
Share
ByItumeleng Garebatshabe
Editor
Follow:
Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

Follow US

FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe
TiktokFollow
TelegramFollow
Google NewsFollow
LinkedInFollow
- Advertisement -
Ad imageAd image

You Might Also Like

Latest News

Automobili Lamborghini celebrates Polo Storico’s tenth anniversary

By Itumeleng Garebatshabe
April 16, 2025
Latest News

Automobili Lamborghini confirmed as a Top Employer Italy 

By Itumeleng Garebatshabe
January 18, 2025
Latest News

Automobili Lamborghini accelerates in 2024

By Itumeleng Garebatshabe
March 20, 2025

Automobili Lamborghini turns 60

By Itumeleng Garebatshabe
May 8, 2023
Latest News

Automobili Lamborghini continues upward trend in Q1 2023

By Itumeleng Garebatshabe
May 8, 2023
Latest News

Johannesburg welcomes the Lamborghini Temerario

By Itumeleng Garebatshabe
March 18, 2025

The Auto Magazine

  • Advertise
  • About Us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
  • Bikes
  • Electric Vehicles
  • Trucks & Buses
  • Auto Shows
  • Latest News
  • Motosport

Made by Intellegere Media. All rights reserved. 2023

Don't not sell my personal information
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc.

Zero spam, Unsubscribe at any time.
adbanner