Volvo Car SA has claimed the title of South Africa’s favourite electric vehicle manufacturer. In 2024, it topped the charts for overall EV sales and the best-selling nameplate. Leading the charge was the Volvo EX30, the compact electric crossover that dominated the market. With 406 units sold during the year, it earned the title of South Africa’s best-selling battery-electric vehicle for 2024.
The best-selling EX30 was recently announced as a finalist in the 2025 Car of the Year (COTY) competition sponsored by Old Mutual Insure. It is the only electric contender among 17 finalists.
The EX30’s larger siblings, the XC40 Recharge and C40 Recharge, further solidified Volvo’s leadership. With 133 units sold, the model line placed third overall. Volvo delivered 539 electric vehicles in 2024, outselling its nearest competitor by 20.86%.
Looking ahead, the upcoming flagship EX90 will accelerate Volvo’s electric ambitions further, while the imminent reveal of the rugged EX30 Cross Country will cater to environmentally conscious adventurers.
“The success of our electric vehicles in South Africa speaks volumes about their capabilities and exceptional value for money in the electric car segment,” commented Markus Cromwell, Commercial Director at Volvo Car South Africa. “With a starting price of R791,900, the EX30 offers unmatched value while delivering the safety and luxury features our customers expect.”
This local success aligns with Volvo’s global electrification ambitions. The brand currently offers a diverse lineup, including battery-electric vehicles (BEVs), plug-in hybrids (PHEVs), and mild hybrids (MHEVs), ensuring customers have a wide range of choices to suit their needs. By 2030, Volvo aims for 90-100% of its global sales to consist of electrified vehicles, reaffirming its commitment to sustainability and innovation.
“Volvo’s sales achievements in South Africa reflect our unwavering commitment to shaping a sustainable future through innovative mobility solutions—regardless of the market,” concluded Cromwell.
